Mikala Bagger

Experience

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  Kræftens Bekæmpelse (Danish Cancer Society)

  Jan 2008 - Jan 2010

  Studentworker
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  SAP Denmark A/S

  Dec 2010 - Dec 2012

  Studentworker
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  Egmont Magasiner

  Jan 2011 - Aug 2014

  Marketing assistant
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  Interior Addict

  Aug 2014 - Feb 2015

  Digital Marketing Executive

  As a Digital Marketing Executive for Interior Addict, I was responsible for executing a comprehensive digital marketing strategy to drive business growth. My specific responsibilities included:- Pay-per-click (PPC) advertising- Search Engine Optimization (SEO)- Developing and executing a social media strategy, including content creation- Email marketing initiatives to engage and retain customers.With a focus on driving results and maximizing return on investment, I leveraged my expertise in digital marketing to execute effective campaigns and reach the target audience. I also collaborated closely with the wider marketing team to ensure that all initiatives were aligned with the overall company strategy and delivered the desired results. Show less

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  Secret Escapes

  Feb 2015 - Feb 2016

  Digital Marketing Executive

  As a Digital Marketing Executive at Secret Escapes, I was responsible for executing a variety of digital marketing initiatives to drive business growth. My responsibilities included:- Display advertising- Native advertising- Pay-per-click advertising on AdWords, Google Display Network, Google Search Partners, and Bing- Facebook advertising- Email advertising- Banner production- Developing and executing a testing strategy- Corporate Social Responsibility initiatives- Preparing daily reporting to track and measure campaign performance.With a strong focus on driving results, I utilized my expertise in digital marketing to develop and execute effective campaigns across a variety of channels. I also worked closely with the wider marketing team to ensure that all initiatives aligned with the overall company strategy and delivered the desired results. Show less

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  Momondo

  Feb 2016 - Aug 2020

  Digital Marketing Manager

  As a Digital Marketing Manager for momondo, I held a key role in driving the success of the company's local country and product initiatives. My responsibilities included:- Owning and managing local country and product strategies- Delivering country strategy and execution- Achieving top line revenue and commercial margin targets- Leveraging knowledge and support from the global specialist team- Coordinating cross-channel campaigns, both online and offline- Providing internal reporting and other duties as assigned.With a focus on delivering results and meeting targets, I utilized my marketing expertise and strong collaboration skills to effectively execute on the company's digital marketing strategies and drive business growth. Show less

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  KAYAK

  Nov 2017 - Aug 2020

  As the Head of Markets for the Nordics and English-speaking territories, I led a team of 4 Country Managers and was accountable for overseeing, coordinating, and optimizing all initiatives carried out by global and specialist teams to achieve maximum local growth. I was also responsible for safeguarding commercial margin targets by evaluating the impact of distinct channels such as PPC, online branding, and offline branding on overall revenue. The ultimate goal was to steer the market towards maximum growth.I maintained a centralized information hub that captured all market activities and made this information accessible to different specialized departments. I also ensured coordination between departments to align investments and ensure that market investments covered all traffic driving channels across the user journey in an optimal and benchmarked manner.As the primary source of local knowledge in the company, I and my team collected relevant market information in a systematic manner and used this information to approach relevant stakeholders with action plans based on insightful observations. Show less

  • Head of Markets - Nordics & English speaking markets

    Jan 2018 - Aug 2020

  • Country Manager

    Nov 2017 - Aug 2020
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  ECapacity

  Aug 2020 - Sept 2021

  Management Consultant

  As a Management Consultant at eCapacity, I play a key role in helping clients achieve excellence in their digital presence. My expertise encompasses the following areas:- Website optimization- Web analytics- Digital marketing- User journey optimization- Conversion rate optimization- Driving profitability- Implementing and building digital roadmaps- Project managementMy goal is to work closely with clients to understand their unique business challenges and opportunities, and then develop and execute strategies to help them achieve their digital marketing and optimization goals. Through my deep knowledge and experience in these areas, I am able to deliver measurable results and drive success for my clients. Show less

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  S360

  Sept 2021 - now

  As the Director of Client Strategy at s360, I am the go-to expert for my client portfolio. Through a comprehensive understanding of my clients' businesses, I am able to translate performance marketing into meaningful insights and recommendations that drive growth for my clients.In my current role, my responsibilities include:- Owning and managing my own client portfolio- Acting as a strategic advisor and business sparring partner for my clients in digital marketing, technology, and data- Developing digital strategies, media strategies, project descriptions, and media plans- Setting budgets and preparing performance reports- Project managing complex customer projects with multiple stakeholdersI excel in a fast-paced and constantly evolving environment, and I am always eager to learn and improve. Show less

  • Director, Client Strategy

    Feb 2023 - now

  • Senior Manager, Client Strategy

    Sept 2021 - Feb 2023