Richa Rajput

Experience

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  SAGE Publishing

  Jun 2016 - Aug 2018

  Marketing Executive | Academic & Journals

  Led digital marketing for academic books and journals through SEO, email marketing, content creation, social media campaigns, and Google Ads. Oversaw print marketing initiatives, including catalogues, brochures, and other promotional materials.

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  AECC Global - India

  Aug 2018 - Jul 2020

  Asst. Manager - Marketing | Overseas Education

  As a marketing communications expert, I managed end-to-end quality across digital, print, and PR content, ensuring impactful messaging and brand consistency. I successfully grew social media followers by over 50K through strategic organic and paid campaigns while generating 550K+ leads via multi-channel strategies, including social ads, Google Ads, email, SMS, SEO, and events. Additionally, I managed WordPress website operations, regularly updating content, designing engaging landing pages, and optimizing lead forms to enhance user experience and drive conversions. Show less

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  ConsultEdge.Global (Formerly CloudFence.ai)

  Jul 2020 - Sept 2021

  As a marketing leader, I spearheaded B2B marketing, advertising, PR, GTM strategies, product positioning, and branding initiatives at the CXO level across Cloud, SaaS, Cybersecurity, and Digital Transformation domains. I managed the company’s website, social media, and content creation, including graphics, blogs, newsletters, whitepapers, videos, and marketing collaterals, ensuring cohesive brand messaging. Leveraging tools like Google Analytics and SEMrush, I optimized website SEO and analyzed web traffic and conversions to drive performance. I led digital marketing campaigns focused on lead generation and product awareness through LinkedIn and email marketing. Additionally, I organized webinars, events, and seminars to enhance engagement and strengthen industry positioning. Show less

  • Sr. Manager - Product Marketing | Cloud & Cyber Security

    Apr 2021 - Sept 2021

  • Marketing & Brand Manager | SaaS & Digital Transformation

    Jul 2020 - Apr 2021
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  CrossTower

  Jun 2021 - May 2022

  Sr. Manager - Marketing | Fintech (Web 3.0, Crypto Trading)

  As the head of the Marketing Department for a leading Crypto Trading Platform across Dubai, India, and the USA, I spearheaded B2C retail marketing initiatives that drove brand awareness, customer acquisition, and app installations through strategic use of social media and DSP platforms. I led influencer and celebrity marketing campaigns, including the selection of Bollywood celebrities and Indian cricketers as brand ambassadors. My expertise extended to executing ATL and BTL marketing strategies, managing high-impact print media campaigns across top publications in India and the USA. I implemented marketing automation using Netcore, streamlining workflows for push notifications, emails, SMS, and WhatsApp campaigns. Additionally, I developed marketing budgets, delivered ROI and conversion reports, and managed digital platforms like the website, trading portal, and mobile apps with regular content updates. Collaborating with the Product team, I enhanced Android and iOS app user experiences while overseeing ORM through Locobuzz across App Store, Google Play Store, and social media channels. My strategic leadership ensured consistent brand growth and engagement in highly competitive markets. Show less

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  Frontline Performance Group

  Jun 2022 - now

  Sr. Marketing Manager - International | SaaS

  Global Marketing Leader driving strategic marketing, PR, and branding initiatives across the USA, EMEA, and APAC regions. Skilled in strategic planning, I develop and implement international marketing strategies, leveraging market insights to identify trends and opportunities. With expertise in budget management, I optimize multimillion-dollar marketing investments to maximize ROI while ensuring consistent brand messaging across all channels.I thrive in PR and media relations, leading global campaigns, product launches, and media outreach. My expertise shines in event management, where I organize executive roundtables and exhibitions, amplified through impactful social media strategies. I bring deep knowledge of digital marketing and automation, designing performance campaigns through tools like HubSpot and Salesloft, driving lead generation and market share growth. My focus on customer acquisition and retention ensures improved brand equity and loyalty through targeted campaigns.With a strong command of lead management, I effectively leverage platforms like Salesforce to streamline processes and enhance team collaboration. Focused on performance metrics, I define KPIs to assess and optimize campaign effectiveness. As a leader, I foster a growth-oriented environment within international marketing teams, aligning with organizational goals. Show less