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Hugo Gerthofer

Hugo Gerthofer

Public Relations Director assistant

Followers of Hugo Gerthofer2000 followers
location of Hugo GerthoferCopenhagen, Capital Region of Denmark, Denmark

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  • Timeline

  • About me

    Sales Director Street Furniture & Airport Divisions - Clear Channel Denmark

  • Education

    • Grand Lebrun

      -
      High school diploma, Economic and Social section

    • KEDGE Business School

      2004 - 2005
      2005 Masters Degree in Management of Media companies.

    • BBA INSEEC

      2000 - 2004
      Business/Marketing

      2002: Semester at Capilano University - Vancouver (Canada)French : nativeEnglish: fluentSpanish: intermediate. Diploma from the Centre of Modern Languages of GranadaChinese: basic skills

  • Experience

    • Four Seasons Hotels and Resorts

      Sept 2001 - Dec 2001
      Public Relations Director assistant

      Enhancing the image of the hotel after the attacks of 9/11- Development of external promotion strategy- Internal communication- Organization and implementation of seminars

    • Mondadori

      Jan 2003 - Jun 2003
      Responsible for the advertising marketing research

      • Developing tools for the sales team to increase revenue• Media planning and advertising market research• Communication strategy

    • France Télévisions Publicité

      Apr 2005 - Mar 2013
      Senior Media project Manager (TV sponsoring)

      • Advising brands in production of TV sponsoring spots• Project structuring and control from the creative brief to the “ broadcast master ”• Evaluation of needs including human resources and technical aspects• Managing creative teams and external suppliers (production companies)• Budgeting of creative aspects with cost optimization. Strict financial monitoring• Artistic and commercial coordination: ensuring the link between the client, the legal and artistic direction and programming units of France Télévisions• Supervising image and sound post-production, in respect of the channels deadlines and constraints Show less

    • JCDecaux

      Mar 2013 - Nov 2021

      • Business development of the Giant Branding activity (20 M€)• Management of a sales team : Development and Trade divisions• Develop and execute strategic plans to achieve sales targets and expand our customer base.• Establish a strong inside sales team and ensure they meet their quotas and goals.• Write business and account plans for all current and new business tender opportunities (Public or private building/Galeries Lafayette/Hop on Hop off/Viparis)• Build and maintain strong, long-lasting customer relationships through close communication, understanding their needs• Effectively communicate the value proposition through proposals and presentations Show less

      • Business Unit Director - JCDecaux Artvertising

        Jul 2019 - Nov 2021

      • Business Unit manager - JCDecaux Artvertising

        Jan 2018 - Jul 2019

      • Key Account Manager - JCDecaux Artvertising

        Jan 2016 - Dec 2017

      • Key Account Manager - JCDecaux Live

        Mar 2013 - Dec 2015

    • Clear Channel Scandinavia

      Nov 2021 - Jan 2024
      Sales Manager Airport Division

    • Clear Channel Danmark

      Jan 2024 - now
      Sales Director Street Furniture & Airport Divisions - Clear Channel Denmark

  • Licenses & Certifications