I-Lu Lee

Experience

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  Civic & City Development Institute

  Jun 2009 - Jun 2010

  Project Manager

  Executing government projects, project management, conferencing, press conference and PR events• Project Manager of “Oath-taking rally for 2009 World Games Volunteers” and “Thanksgiving Party for 2009 World Games Volunteers”, appealing for over than 5,000 World Games volunteers to participate• Project executive of “XII IAVE Asia Pacific Regional Volunteer Conference”, in charge of conference marketing and PR, over 800 participants from 21 countries• Project Manager of “Community Environment Plan”. Executing marketing and PR plan, including 30 Community forums Show less

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  GIS Group “2010 Taipei Flora Expo, EXPO Dome Operation”

  Aug 2010 - May 2011

  Marketing and Public Relations Specialist

  • Held 10 Opening Press Conferences of EXPO Dome exhibitions with creative performance, creating buzz and attracting 480 million visitors• Created over 20 press releases, magazine articles and exhibition DM• Responsible for media relations and exhibition tour• In charge of EXPO Dome website and Facebook management

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  Elite Public Relations Consultants co. ltd

  Jun 2011 - Feb 2012

  PR Account Executive

  • Planned, developed and implemented PR Strategies: customer needs and competitor analysis, PR suggestions and budget• Organized PR Events: Press conference, media gathering, consumer events• Managed KOL(celebrity/blogger) co-operations• Responsible for Media Purchasing: newspaper, magazine, TV and the Internet• In charge of annual PR plan for Philips’ “Sonicare electric toothbrushes”, assisting to increase sales performance to 100%, including 20 department store events, co-op with dentists, medical media manipulation and media purchasing• In charge of annual PR plan for Philips “Saeco Fully Automatic Espresso Machines”, including department store events, advertorial, product endorser management and TV shopping Show less

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  Thermaltake Technology Co. Ltd.

  Apr 2012 - Jan 2015

  Senior Public Relations Specialist

  • Creates and distributes Press Release: including new product launch, promotion activity and event news. Release more than 100 coverages per year, advance circulation to 35% and enhance news exposure• Manages Marketing and PR plans for Global exhibitions (CES, TGS, CeBIT, COMPUTEX), including invitation, press conference, media relations and media efficiency analysis. More than 100 global exposures, with the number of exposure growing by two folds every year Co-operation with 3rd parties (e.g. TAITRA and TCA) for global marketing plans• Organizes annual media party, over than 100 participants, enhance global media relations and brand awareness• Organizes multi-brand PR events, including press conference, stage program, golf tournament and product launch• In charge of corporate image promotions: company brochure, website, giveaway and HQ tour• Editor in chief of company e-culture book Show less

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  台灣屈臣氏

  Jan 2015 - Mar 2018

  Public Relations Supervisor

  • 2017 Watsons Taiwan Best Employee• Leads and manages PR & Advertising agencies for 360° PR communication and annual projects• Plans, develops and implements annual PR strategies, such as monthly PR calendar for promotion, seasonal topic and own brand.Released 40 coverages every year with more than 1200 clippings and created PR Value up to 750K, SOV came to 2 times than competitors in 2016-17.• Builds relationships with media by handling media inquiries such as products borrowing, shooting, interviews and media pitch.• Organizes large-scale PR events such as Watsons’ own brand product launch, point collection press conference, Watsons Taiwan 30th Anniversary Press Conference, Watsons thousand people dance ZUMBA ® and Health and Well-being Award Gala Dinner.• Executive editor of Watsons’ StyleW magazine, cooperating with Marie Claire• Media crisis management• Corporate CSR: launch“LOVE in HER – Love your lungs” charity sale campaign with Formosa Cancer Foundation• Internal PR: daily news monitoring report and ASW Group Reports/Awards Show less

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  Allstar Communications 食达美食传播

  Jun 2018 - Nov 2021

  Public Relations Director

  - Responsibilities - • Established and managed Communications & PR department; developed corporate CI and strategic objectives; client development• Developed & executed annual branding PR plans for clients • Managed client relationships & long-term cooperation with partners• Maintained good relationships and communication with global & China media, KOLs and third parties; integration of media resources; coordination of media inquiry• Press release writing, distribution and monitoring• Planning & execution of events: opening ceremonies, press conferences, media gathering, media tour and crossover campaign• Establishment of corporate PR crisis management system • Food documentary filming and coordination• General planning and execution of annual event “Tastytrip Gastronomic Forum”• Corporate image creation & promotion; social media management; management & branding of sub-brand TastyTrip. - Achievements - • Clients include over 20 Michelin-starred Western & Chinese high-end restaurant brands• Well-versed in international and Chinese mainstream media/KOL resources, with PR value for each client exceeding NT$10 million per year•Successfully launched PR strategies and training for clients to help them obtain global restaurant awards such as the Michelin Guide and Asia's 50 Best• Organized opening events and PR campaigns for up-market restaurants in Shanghai, Beijing and Shenzhen, and successfully increased their market awareness• Developed corporate CIS and marketing tools and cross-industry collaboration to build corporate image• Organized “Tastytrip Gastronomic Forum” for four consecutive years, bringing together Michelin-starred chefs and KOLs from the F&B industry both in China and global, with attending guests exceeding hundreds of people•Co-ordinated the filming of many high-end restaurant documentaries in China, including Chef Andre Jiang's Chengdu restaurant The Bridge, which was featured on the official channel of Asia's 50 Best Restaurants Show less

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  微電能源 Micro Electricity

  Jun 2022 - Jul 2023

  PR & Communication Manager

  • Create corporate brand strategy and campaign• Develop and implement effective communication strategies that build stakeholder loyalty programs, brand awareness, and client satisfaction• Curator and project leader of annual exhibition “Energy Taiwan”• Create communication and marketing strategies for new products, launches and events• Producing high-quality communication materials such as press releases, presentations, speeches, social media posts, and related marketing materials for both internal and external audiences• Plan and manage the design, content, and production of all marketing materials• Build connections and maintain relationship with key media organizations and journalists through a mix of traditional, digital, and social channels• Work with different departments to generate new ideas and strategies• Supervise projects to guarantee all content is publication-ready• Crisis communication Show less

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  Crescendo Lab

  Sept 2023 - Dec 2023

  PR & Communication
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  南山人壽

  Mar 2024 - now

  業務主任 Sales Supervisior