
Akshyra Joshi
Summer Intern

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About me
Magic EdTech | Kellogg’24 MBA | Strategy & Growth | Technology & Innovation
Education

Northwestern University - Kellogg School of Management
2022 - 2024Master of Business Administration - MBA1. Forté Fellow2. Finance Teaching Assistant (Grader)3. Majors : Finance & Strategy4. SF Immersion Quarter Candidate5. KWEST'25 Leader6: PE lab, Strategy & Business Development, Entrepreneurship & VC

Uttarakhand Technical University
2012 - 2016Bachelor of Technology Applied Electronics and InstrumentationActivities and Societies: 1. Publicity Head, DIT IMPULSE 2. Member, IEEE students' chapter DIT 3. Member, Blood Donation Camp, Red Ribbon Club

Duke University
2022 - 2022Product Management Certification Program, Duke Corporate EducationActivities and Societies: 1. Product Roadmap 2. User Research 3. User Experience Design 4. Product Analysis Tools : Google Analytics, Jira, Mixpanel, Whimsical, Uxpressia, Miro
Experience

All India Radio
May 2015 - Jul 2015Summer Intern
BYJU'S
Jul 2016 - Dec 2020• Conducted on-ground market research, unearthing deep insights; Pilot co-branded Disney Osmo, resulting in xx+ enrolments within the first month and xx% market share expansion.• Addressed student needs via user research, collaborating for Byju’s App online-classes, achieving xx% higher user retention.• Led B2B partnerships with 30+ rural schools, directing 100-member team & outreach, achieving xx% product adoption & xx% sales growth.• Recognized as Senior Manager, reducing escalations by xx% through User Escalation Metrics and SLAs, resulting in YoY 2X Repeat Business. Show less • Pioneered Western India office & sales channel across 10 districts using hub-n-spoke model, yielding xx+ annual enrolments, xx% revenue surge, & xx% market penetration.• Introduced performance matrix, rewards, & improvement program, leading team to #1 national ranking for highest revenue.• Analyzed sales pipeline, increasing CLV and outperforming competition by xx% & exceeding annual sales targets by xx%.• Crafted pitch material, executed conversion strategies, & used data analytics to boost customer acquisition by xx%. Fostering xx+ client relationships. Show less
Senior Manager - Business Development & Strategy
Jun 2019 - Dec 2020Manager - Business Development & Strategy
Jul 2016 - Jun 2019

UpGrad
Jan 2021 - Jul 2022Senior Manager, Strategy & Operations (User Growth)• Launched & scaled referral program by introducing referral benefits, designing efficient marketing campaigns & training 30+ sales associates, resulting in $6M quarterly revenue & 25% contribution to the business• Led global collaborations, program operations with 6 educational institutions (including Duke & Michigan State) to launch 20+ online courses; secured 10K+ users & achieved satisfaction score of 90%, a company milestone• Designed & implemented a cross-sell program, utilising user & industry insights to significantly elevate employability and salary prospects, resulting in 10x surge in active enrolments & 20% increase in customer LTV• Automated traditional chatbot support process via user data profiling, competitive analysis & consulted COO to adopt AI chatbot, raising net promoter score of chatbot users by 13% & reducing costs by 25%• Conceptualized customer delight program via financial forecasting & budgeting, achieving a 60% increase in social media mentions & organic leads, catalysing 35% uplift in revenue & 2x jump in referrals year-on-year• Drove product-led growth by introducing demo scheduling calendar feature on website, tailored to customer preferences & engagement barriers, enhancing lead conversion rate by 50%, & boosting channel revenue by 30% Show less

ADB Companies, LLC
Jun 2023 - Aug 2023M&A, Corporate Development Intern• Led initial diligence for x M&A targets, presenting to Warren Equity Partners, shortlisting x high-potential acquisitions.• Spearheaded financial & synergy modelling, identifying xxM in cost synergies & xx% post-acquisition revenue increase.• Streamlined ADB's M&A process with deal tracking tools & Salesforce CRM to optimise efficiency & accelerate deal closures, reducing sourcing pipeline duration from 150 days to 90 days.

Owl Ventures
Jan 2024 - Mar 2024Investment Fellow• Advised a portfolio CEO on pitch deck, calculating last 2 years unit economics, net revenue, EBITDA, cash burn; Forecasted annual sales, & planned strategic growth initiatives: new product launches & GTM planning etc, resulting in $X Mn Series A investment• Conducted market research on European Edtech sector, analyzing X firms & identifying top Z based on steady growth rates & funding metrics, leading to direct outreach to founders to explore investment opportunities

Magic EdTech
Jul 2024 - nowAssociate Vice President - Strategy & GrowthMagic provides digital learning to everyone!Our Saas product- MagicBox LMS Our services-1. Consulting- product growth, market expansion, product transformation, learning design and efficacy2. Technology- platform engineering, user experience, data governance, edtech integration, learning analytics3. AI- personalized learning, AIOps, AI accelerators, AI for accessibility, AI infused product development, consulting4. Accessibility- platform compliance, product audits, PwD User Testing, IAAP certified professionals5. Content- digital courseware, content production, content engineering, content quality assurance Show less
Licenses & Certifications
- View certificate

Brand Management: Aligning Business, Brand and Behaviour
University of LondonNov 2021 - View certificate

Design Thinking: Customer Experience
LinkedInNov 2020 - View certificate

Successful Negotiation: Essential Strategies and Skills
University of MichiganOct 2020
Honors & Awards
- Awarded to Akshyra JoshiKellogg Forté Scholarship Forté Foundation Dec 2021
- Awarded to Akshyra JoshiAward for Best Vertical Head upGrad Nov 2021
- Awarded to Akshyra JoshiBYJU’s Manager with Lowest User Escalations BYJU’s Dec 2019
- Awarded to Akshyra JoshiBYJU’s Manager with the Lowest Team Attrition BYJU’s Jun 2018
- Awarded to Akshyra Joshi1st Position Lamhe 2015 Fashion Show IMS Unison University Feb 2015
- Awarded to Akshyra Joshi1st position in Youthopia’13 Street play DIT University Oct 2013
- Awarded to Akshyra JoshiHonorable Mention in All Indian Essay Writing Event’13 organized by SRMC & UNIC SRMC & UNIC Jun 2013
Volunteer Experience
Teacher
Issued by Koshish Family on Jan 2012
Associated with Akshyra JoshiTechnical and Publicity Team
Issued by IEEE Student Branch, DIT University on Aug 2012
Associated with Akshyra Joshi
Languages
- enEnglish
- hiHindi
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