Katherine Francis

Experience

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  WDMP

  Jan 1999 - Jan 2007

  Various Marketing roles
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  TBWA London

  Jan 2007 - Jan 2010

  Group Account Director
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  MRM Meteorite

  Jan 2010 - Oct 2011

  Group Account Director
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  Ogilvy

  Oct 2011 - Apr 2017

  Managing Partner
• 

  WPP

  Apr 2017 - Oct 2023

  WPP Regional Client Lead, Ford CX
• 

  VML

  Oct 2023 - Jun 2024

  Executive Partner, Customer Experience
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  Dentsu

  Jul 2024 - Nov 2024

  Integrated Client Lead

  Integrated Client Lead (ICL), responsible for leading the Royal Canin/Mars Petcare business globally. Supporting them in their transformation journey across Experience, Digital, Data, Content, CRM & MarTech. My role is to bring together multiple centres of excellence across the Dentsu brands globally, to connect the incredible Royal Canin expertise and products with pet owners around the world in culturally relevant and meaningful ways.

• 

  Mars

  Nov 2024 - now

  Leading the design and implementation of Pet & Pet Owner experience-led CRM and Care programs. Spearheading marketing transformation and partnering with the amazing Mars Petcare brands to create a positive impact on Pet & Pet Owners. By leveraging data insights and strategic planning, we are creating experiences that lead to increased brand loyalty, human and pet satisfaction and business results. A Better World For Pets 🐾

  • Global CRM & Care Program Lead, Mars Petcare

    Mar 2025 - now

  • Global CRM Lead, Mars Petcare

    Nov 2024 - Mar 2025