Cinzia Guadagnuolo

Experience

• 

  Bandieragialla.it

  Jan 2000 - Jan 2001

  Journalist

  Journalist (internship)Online journalism, web 2.0

• 

  Ministry of Agriculture and Rural Development, Romania

  Mar 2005 - Jun 2005

  Trainee in Communication

  "EU Expansion" project, sponsored by AIESEC, for an internship at the Ministry of Agriculture of Romania, Bucharest. Creation of an information campaign for farmers' national registration to access European payments. The project was done in collaboration with the MIE, Ministry of European Integration.

• 

  Vision

  Oct 2005 - Dec 2005

  Communications Coordinator

  Vision - The Italian Think TankPress office, public relations, event marketing and event planner.Complete planning and management of the event "La rivolta della Generazione X," Rome, Sala Carroccio, Campidoglio, 9 December 2005.

• 

  Great Women Poets Tour

  Mar 2006 - Jun 2006

  Trainee - Leonardo da Vinci Programme

  Planning of "Great Women Poets Tour" a literary tour with the publisher Sian Williams. Press office, communication and planning of a poetry tour in 4 venues in the UK (London, Bristol, Manchester, Newcastle). The tour featured Vicki Feaver, Catherine Fisher, Sujita Bhatt and Jackie Kay. The Leonardo Programme supports vocational education and training organisations, staff and learners to work together with European partners.http://www.programmaleonardo.net/llp/home.asp

• 

  L'Ora della Calabria

  Jun 2006 - May 2010

  Journalist

  Journalist, editor and graphics in a daily regional newspaper. News, articles, international reportages, photo-journalistic services, layout, Quark Xpress and Photoshop.

• 

  Lamezia Terme City Hall

  May 2009 - May 2010

  Communication and Press office (Major's staff)

  Communication and press office. Public relations, media communication on key administrative activities in emergency situations, press releases. Coordinating press activities with other administrative departments. Management of Mayor's social media accounts.

• 

  Key4biz (Supercom srl)

  Jun 2010 - Dec 2016

  Key Account Manager, Project and Content Manager, Digital PR

  Account Manager and Business Development ManagerMain tasks: - Following the whole projects- Maintains the company's existing relationships with clients- Increase of existing activities on clients, scouting of new businesses and clients- Revenue and CRM.Planning, organising, motivating and controlling resources to achieve specific client goals.Key points of the activities:- Public affairs, external campaigns- Events organisation and management- Corporate projects- Media monitoring and journalists engagement- Content (texts, video) and Social community management.Communications and Special Projects Manager.Main tasks:- content editing and strategist for the Italian online newspaper www.key4biz.it- content editing and strategist for the news portal in English www.broadband4europe.com- editing for Social Network to share content - dealing with live twitting for covering managers participations in public events - engagement of community online: Managing 10+ social accounts Previously:In charge of ETNO Digital, a weekly press review newsletter with original content. ETNO is the European Telecommunications Network Operators' Association. The newsletter is a B2B publication on telecom industry, digital economy, new tech & services, regulatory issues. Full responsibility (content, data analysis, delivery strategies) of the product. Show less

• 

  Bside srl - Brand Retail Communication

  Apr 2017 - Apr 2018

  Digital Marketing Manager

  Main tasks:- Strategic Planning and Executive Management of Integrated Projects: *Digital: apps, websites, gaming, virtual reality (360 app, oculus), innovation technology, blogs, portals, front end and back end *Offline (video production, shooting, brochure and printed communication materials, stand, etc).- Account Supervisor;- Editing of Strategic presentations for internal and external sharing;- Editing of Storytelling presentations for both educational and commercial activities;- Relationship Management with both clients and suppliers;- Accounting for both digital and offline communication projects both B2B and B2C for local and global clients (Luxottica, Colgate, Wella - Coty, As Roma);- Strategic Integrated Communication Planning on several Social and Digital Platforms (Facebook, Instagram, Companies' blogs, websites);- Strategic Content Marketing: Editorial plans and content generation (both Corporate and Local) - (Luxottica, Wella, As Roma). - Copywriting;- Video production, content and editing (Adobe PremierePro);- Newsletters content creation;- Art direction on Social Media Contents;- Traffic buying Platforms (Google Adwords, Facebook Ads)- KPI analysis and report. Show less

• 

  Eikon Strategic Consulting Italia

  May 2018 - now

  Clienti Pharma: AbbVie Italia, IBSA Farmceutici ITALIA, OpenZone Campus, Fondazione MSD, Pfizer, Novartis, Lundbeck, Daiichi Sankyo, Bayer, Takeda, J&J.Assicurativo: ANIA, Groupama, AXA ItaliaEnergy e Multiutility: ERG, Gruppo Hera.Tipologie di Task gestiti: - Sviluppo progetti di comunicazione, eventi e formazione (ideazione, accounting, reportistica)- Ideazione e gestione dei profili social per clienti italiani e internazionali, in diverse aree di business (Pharma, Assicurazioni, Energy). - Ideazione e coordinamento di progetti di digital storytellingContent and Communication Manager.Social Media Strategist:- Gestione delle attività day by day per garantire l'aggiornamento dei contenuti sulle varie properties digitali- Strategia e creazione dei contenuti insieme al team dei creativi- Monitoraggio delle attività e delle performance sui vari canali- Reportistica per top management- Analisi e Reporting: monitoraggio dei KPI e analisi dei risultati dei principali progetti- Analisi e monitoraggio della concorrenza- Community management: gestione della community dei canali di proprietà- Social listening: monitoraggio e ascolto della rete. Show less

  • Head of Communications

    Jul 2023 - now

  • Head of Communications

    Jul 2023 - now

  • Digital Communication Manager

    May 2018 - Mar 2025