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Kate Baldwin

Kate Baldwin

Sports Marketing Assistant

Followers of Kate Baldwin744 followers
location of Kate BaldwinBirmingham, England, United Kingdom

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  • Timeline

  • About me

    Head of Communications | Brand Professional | Sports & Events Specialist

  • Education

    • Sutton Coldfield Grammar School for Girls

      2001 - 2008

    • Coventry University

      2013 - 2015
      MA Sport Marketing Marketing Distinction

      - Sport Organisation and Governance- Sport Marketing and Branding- Sponsorship, Endorsement and Naming Rights- Consumer Behaviour in Sport- Managing Corporate Reputation- Marketing Consultancy Research- Global Brand Marketing- Digital Marketing

    • Loughborough University

      2008 - 2012
      Bsc Sports Technology Sport Science, Product Design, Engineering 2:1

      Dissertation: Social Media Marketing & The Sports Industry (1st)- Marketing for Sport & Leisure- Industrial Design- Sports Technology & Materials- Applied Sport Science- Computer Aided Design- Project Management- Advanced Manufacturing Processes

  • Experience

    • Puma

      Jun 2010 - Jun 2011
      Sports Marketing Assistant

      Supporting the sports marketing team with media, commercial, product and promotional activity.

    • Jaguar Land Rover

      Jul 2012 - Mar 2013
      European Operations Sales Forecast and Reporting Analyst

      Part of the sales reporting team for the European region delivery weekly and monthly reports on a number of key markets.

    • UK Athletics

      Mar 2013 - Apr 2023

      Deliver excellent user experience and maximise opportunities for fan, athlete and customer engagement across all digital platforms.Develop and deliver a new and innovative content plan to encourage digital growth across owned and earned channels.Tokyo 2020 Olympic coverage across social platforms delivered 12m reach, 579k engagements and a 9.0% engagement rate on IG over the 10-day athletics event.New "Personal Best" athlete-led content series (2021) delivered 2.3m impressions, 1.8m reach and 74k engagements, including some of UKA's best ever performing original content. Show less

      • Brand Lead

        Apr 2015 - Apr 2023

      • Digital Marketing

        Dec 2020 - Jul 2022

      • Senior Partnerships Executive

        Oct 2014 - Apr 2015

      • Partnerships Executive

        Jan 2014 - Oct 2014

      • Commercial and Consumer Sales Executive

        Mar 2013 - Jan 2014

    • London 2017

      Apr 2016 - Aug 2017
      Retail & Licensing Manager

      Achieved ambitious seven figure sales target across two Championships.Installed the largest temporary retail space in the Queen Elizabeth Olympic Park since London 2012.Managed multiple stakeholders across the sampling, production and approval of over 150 SKUs.

    • IAAF World Indoor Championships Birmingham 2018

      Jan 2017 - Mar 2018
      Brand Manager

      Development of event logo, guidelines, collateral and asset library.Delivery of look and feel across all functional areas within £120k budget including digital platforms.Delivery of retail and licensing programme achieving in-venue sales of over £50k.“I found Kate extremely efficient and professional and she was truly a pleasure to work with. Her creativity was a great asset.” Cinzia Molinari-Hardy. IAAF.

    • Athletics World Cup London 2018

      Jan 2018 - Aug 2018
      Brand Manager

      Expedited delivery of event logo, guidelines, collateral and asset library within 3 month time-frame.Development and application of event look across all functional areas (c.£250k budget).Created of the ‘World’s most expensive sporting trophy’ the Platinum World Cup trophy and medals worth c.£300k.Delivery of retail and licensing programme with in-venue sales of £40k.“Right from the outset I was very impressed with Kate’s attention to detail and methodical and organised approach to her work.” Andrew Tan. WPIC Show less

    • Motherbrand

      Apr 2023 - now
      Business Owner

    • The PGA

      Aug 2023 - now

      • Head of Communications

        Mar 2025 - now

      • Senior Digital Marketing Executive

        Aug 2023 - Mar 2025

  • Licenses & Certifications

    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Nov 2020
      View certificate certificate

    • FEED Level 2 Certificate in Graphic Design

      BMet
      Jan 2017

  • Honors & Awards

    • Awarded to Kate Baldwin
      NextGen Leader 2015 Sport Industry Nov 2015 The Sport Industry NextGen Leaders are the rising industry stars who have been selected to receive a dedicated Leadership Package to better equip them for future leadership roles, including a business support package, regular professional networking opportunities and personal development and mentoring.