Soubinne Baik

Experience

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  LVMH

  Jul 2006 - Aug 2006

  Marketing Intern

  - Analyzed customers’ responses toward the new products- Wrote an article for intra webzine- Designed invitation cards and letters for the customersCo-promotion Project:- Took charge of the Co-promotion between beauty salons and Benefit

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  NHN

  Jul 2008 - Aug 2008

  Marketing Intern

  Best intern award, NHN 2008 summer internship programThe first intern to be in charge of the “recommended service” partService marketing for NHN services:- Required ability to analyze the service from internal and external point of view; marketing, technology, design and making good catch phrase.- Performed as a marketer/designer- Designed banners for the web services- Designed for intra webzineOpen Cast Project:- Analyzed business trends and customers’ responses toward the project- Worked on the Beta Project for Open Cast project Show less

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  희망제작소/ The Hope Institute

  Mar 2009 - Dec 2009

  Fellow Researcher

  • Assisted in a trail development project for Sooncheon in Korea

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  AMOREPACIFIC

  Jul 2010 - Aug 2013

  Deputy section chief

  Deputy section chief, Design team 7, Brand & Design LabIn charge of K road project, a collaboration with Gangnam city council and contents providers- Developed design of an area in Gangnam, Seoul, to promote Korean culture and beauty- Was in charge of the total system design for K road (from BI design and its application system to product, store and all other design mock up)- Assisted the meeting with city council, contents providers and AmorepacificStaff, Premium design team 1, Design centre - Developed visual identity of the brand, Laneige, in all the domestic and international stores- Designed VMD application system in stores based on customer behavior- Designed VMD materials for the whole domestic stores of the brand, Mamonde- Developed new store identity design for Mamonde in domestic counters. Show less

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  Lancaster University

  Sept 2013 - Dec 2014

  MA Design management with distinction

  Strong interest in design in public sectorVolunteered in hosting SERVDES 2014 at Lancaster University

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  Social Design Thinker

  Nov 2014 - now

  CVO

  - 2015~2016 00 project "Living with wildlife", project manager / product designer- 2016 Happytori play project poster design- 2015 Guest lecturer of S-Hero project in Yonsei University- 2015 Project manager of S-Hero with Seoul Metropolitan Government- 2015 Social culture dining project "Cooking Society" project manager with Seoul Met. Gov.- 2015 Seoul Government community PR TF member- 2015 Social Intrapreneurship Forum BI design- 2015 Friends Of the Earth Korea leaflet design graphic designer / project manager Show less

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  AMOREPACIFIC

  May 2015 - Sept 2022

  Professional

  Laneige UnitLaneige creative teamBX designer- 2021 Laneige on&offline visual strategy development- 2021 Laneige New store identity designLean startupTeam 10BX designer-2020 New brand developmentDesign CenterCorporate Design TeamGraphic Designer- 2019 AMOREPACIFIC CI graphic application design and manual development- 2020 AMOREPACIFIC Stationery set design - 2019 Brand Challenge- 2019 Sustainable Design ColumnistDesign CenterCI Design partCI graphic Designer- 2018 AMOREPACIFIC CI graphic application design and manual development- 2019 AMOREPACIFIC Stationery set design - 2018 AMOREPACIFIC CSR program graphic designDigtial & CI graphic DesignerService design columnistBrand design consultant- 2018 AMOREPACIFIC CI graphic application design and manual development- 2017 AMOREPACIFIC CI reframing project PL- 2017 IOPE lab graphic design project PL- 2016-17 IOPE rebranding space project PL- 2016-17 IOPE rebranding project PM (Brand concept development)- 2016 IOPE promotional VMD Design- 2016 Hanyul promotional VMD Design- 2016 IOPE Flagshipstore VMD design- 2015 IOPE Pop up store VMD design Show less

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  Lotte Department Store

  Oct 2022 - now

  Visual Stratetgy Team Manager

  Visual Strategy TeamBrand Identity design- 2025 iF Design Award winner for Lepicerie- 2025 iF Design Award winner for Timevillas- 2023~2024 Timevillas, the first convergence shopping mall in Lotte, BI strategy & system design- 2023~2024 Kinder Universe, a new Brand for Kid's department, BI strategy & system design- 2022~2023 Lépicerie, a new food market in Lotte Dept., BI strategy & system design- 2022~2023 L Vino, a new wine store in Lotte Dept., BI strategy & system designVisual Identity Design- Annual Visual strategy for 2023, 2024, 2025- 2024 iF award winner for the 2023 annual Visual communication strategy. Show less