Hawa Bibi

Experience

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  Creatif soft

  Mar 2013 - Apr 2014

  Senior Content Writer

  1. Develop content strategy aligned with the company’s objectives of increasing website traffic and customer engagement within the product.2. Creates concepts closely with Creative Director and UX/UI designers through collaboration with marketing, business owners, and product teams, to plan and develop product site content, email, social content, and more.3. Oversees and edits content from third-party or freelance writers as needed.4. Optimize and manage content considering SEO and SEM best practices.5. Partner with analytics and marketing to analyze website traffic and customer engagement metrics.6. Lead brainstorming, developing, and publishing of content across web properties and social channels to increase web experience.7. Develop, maintain, and communicate the editorial calendar to align with cross-functional initiatives.8. Partner with the legal department to ensure that our content is in compliance.9. Perform other work-related duties as needed. Show less

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  Perfect Power & Engineering Solutions

  Jan 2014 - Dec 2015

  Assistant Manager Digital Marketing

  Coordinating with the Digital Marketing Manager and the other team members for undertaking all promotional activities as well as responsible for creating content for the company’s social media and web pages, besides, analyzing the online metrics.Highlights:• Assisting the Sales and Marketing departments with campaigns and events• Conducting market research and developing effective marketing strategies• Creating engaging and SEO-friendly content for the company’s website, social• Media pages, and for press releases.• Maintaining the company’s all social media accounts Show less

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  Envision Techno

  Jan 2015 - Aug 2019

  Digital Marketing Specialist

  Responsible for the online customer service processes and marketing content across multiple social media channels.Highlights:• Identify the target audience for a particular media campaign and decide how best to communicate to that audience• Building Email Marketing Campaigns • Manage budgets, including preparing costing for clients and producing spending updates throughout the campaign• Collect and analyze sales and consumer data • Undertake research on industry developments, new opportunities, and competitors' activity• Analyze the effectiveness of the campaign and use this data to inform future campaigns Show less

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  XD Readers

  Aug 2020 - Jun 2023

  Digital Media Buyer

  Establishing an audience, conducting market research, establishing a budget, and building out goals. Create, manage, and optimize direct response campaigns to drive positive performance outcomes.Highlights:• Develop digital media strategies with business goals aligned with the company’s vision.• Create and monitor Google Ads and Facebook ads marketing campaigns and coordinate with the graphics team to create engaging display ads.• Managed campaigns on different social media platforms, including Facebook, Instagram, Snapchat Show less

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  Lead Magnetize

  Jan 2021 - now

  Founder