
Arvind Sambasevam
Project Researcher and Executive

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About me
Brand Manager at Seyon Global Sdn Bhd
Education

SMK Bandar Tun Hussein Onn 2
2009 - 2010Sijil Pelajaran Malaysia (SPM)
SEGi College Kuala Lumpur
2011 - 2014Diploma Mass Communication/Media Studiesالأنشطة والجمعيات:• Event and Head of Campaign • Journalist • Cast and scriptwriter • Event and Head of Campaign – Arts & Media Rock ‘N’ Roll (Independent Design Project; Part of SEGi Kuala Lumpur.• Journalist – News reporting on Rock ‘N’ Roll campaign; part of School of Communication Project SEGi Kuala Lumpur.• Journalist – Mass Voice Newspaper SEGi Kuala Lumpur.• Cast and scriptwriter – Lipton tea advertisement; part of School of Communication Project SEGi Kuala Lumpur.

SEGi University & Colleges
2014 - 2016Bachelor's degree Mass Communication/Media Studiesالأنشطة والجمعيات:• Vice President of Institute of Public Relation Malaysia Student Association (2015-2016) SEGi Kota Damansara. • FOURSEGi member. • Cast and scriptwriter – Hubungan Etnik class (Menjalin Kesepaduan dan Melahirkan Keharmonian); part of Faculty of Communication & Creative Design SEGi Kota Damansara.• Content writer and PR executive – Food Worm Publication Magazine; part of Creative Design class SEGi Kota Damansara.• Content creator and secretary – Food Frenzy Show (Tv Program Proposal); part of class assignment SEGi Kota Damansara. • Head of Secretary and Report team – 1MDB Mock Press Conference; collaboration… عرض المزيد • Cast and scriptwriter – Hubungan Etnik class (Menjalin Kesepaduan dan Melahirkan Keharmonian); part of Faculty of Communication & Creative Design SEGi Kota Damansara.• Content writer and PR executive – Food Worm Publication Magazine; part of Creative Design class SEGi Kota Damansara.• Content creator and secretary – Food Frenzy Show (Tv Program Proposal); part of class assignment SEGi Kota Damansara. • Head of Secretary and Report team – 1MDB Mock Press Conference; collaboration of FORUSEGi Club and Faculty of Communication & Creative Design SEGi Kota Damansara.• Head of Secretary – YOU-NIQUE SEGi-an Campaign and Event; final year project, part of Faculty of Communication & Creative Design SEGi Kota Damansara.• Sub Editor – Faculty of Communication & Creative Design SEGi Kota Damansara FOURSEGi (wtf) “SECRET” Newsletter. عرض أقل
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National University of Malaysia (UKM)
2017 - 2019Master of Social Science Communication and Media Studiesالأنشطة والجمعيات:• Communication Industry Economy member • PR Practitioner • Communication Industry Economy – Trip to Universal Singapore Studio to study and research on mass media expansion and its economy.• PR Practitioner – Mock press conference on KIT KAT crisis; part of Universiti Kebangsaan Malaysia project.
Experience

Global Virtual Support
Apr 2013 - Aug 2013Project Researcher and Executive• Assisted Project Manager on conducting research • Data entry and analyzing, project database management, paperwork filing and reporting.• Tabulated neat and informative data for final project report.

Leo Burnett Group
Aug 2013 - Nov 2013Account Executive (McDonald) & Social Media PR Consultant (ARC Worldwide)• Handle end-to-end account management for client’s (Mc Donald) advertising requirements including conceptualisation, productions and implementation of campaigns alongside client’s marketing team, creative team, sales representative and respective platform owners to ensure 100% quality work delivery.• Executed advertising campaign for Mc Donald Malaysia such as Dessert campaign (Coupon, Poster & Tent Card) and Happy Meal Barbie and Hotwheels Campaign (Leaflet, Promotion brief, Standee Poster, CRT Lug on & Translite).• Managed effective communication with client’s marketing department and monitored overall traffic of Mc Donald’s Dessert campaign and Happy Meal Barbie & Hotwheels Campaign to ensure campaign objective is met.• Liaised with external creative production houses to assist brand director to direct production of Mc Rib television and radio advertising campaigns by aiding in identifying the brand positioning and more appropriate advertising medium for the campaign.• Identify and resolve creative as well as technical related issues alongside account/brand director including, recorrected Mc Rib campaign flaws in a week according to client’s demands. عرض أقل

YTL Communications Sdn. Bhd.
Feb 2014 - Aug 2014Customer Retention Officer• Aiding in new strategies for customer retention activities.• Tract contracts that are soon to be expired and contact users for renewals.• Analyse customer feedbacks and develop new techniques to ensure customer retention.• Make sales calls to existing and new customers for business growth and work with supervisor in implementing sales promotion activities.

KLOTH Lifestyle Sdn. Bhd
Mar 2016 - May 2016Public Relation Executive and Social Media representative• Managed and retained potential clients, existing clients and corporate merchandize suppliers for general inquiries to the products and services on behalf of the company.• Prepared proposals for clients including drafting of client’s sales brief, creative briefs and product quotations, purchase order, invoice as well as credit notes based on client’s demands.• Monitored the sales and marketing of sustainable fashion apparels in collaboration with Lazada, Rose Valley and Gem5 and responsible to produce monthly online sales report. Able to identify depleting sales pattern and increased revenue by 10 % by implementing new online marketing strategy.• Managed and updated existing product and inventory database with new sustainable products such as recycled fabrics, apparels and bags & accessories. Successfully maintained seamless cost control operation for the ease of business.• Project Assistant – Steered execution of publicity, promotion, plans and brand activation of Starhill Gallery Fashion Week/ Spring Collection 2016 for Monique Collignon Fashion Brand.• Project Assistant – Managed invitation list, decorations and beverages for High Tea Party between Kloth Lifestyle, Greentech Malaysia Alliances, Waste 2 Wear, Dutch Embassy in Malaysia Territory and Monique Collignon Fashion Brand.• Establish and maintain relationships with key journalist. Produced press release to Malay Mail on Starhill Gallery Fashion Week/ Spring Collection 2016 titled “Fashion Plastic” and press release to The Star, on joint venture of Waste 2 Wear and Green Tech Malaysia titled “Joint Venture to meet demand for sustainable apparel”. عرض أقل

Nove Metal Sdn Bhd
Feb 2020 - Dec 2020Marketing Executive• Responsible in local and international commodities trading in ferrous and non-ferrous metals while ensuring the organisation selects the most appropriate goods and services based on price, quality, delivery times and services support.• Issue, change and cancel purchase order (PO) to suppliers based on demand. Successfully maintained seamless procurement records for ease of business.• Provide efficient purchasing and procurement management of materials and services within the company’s Supply Chain Management (SCM) systems, in conjunction with all related departments by placing accurate orders in a timely manner with 100% on time delivery.• Initiating contact with suppliers to obtain product or service information such as product specification and application, pricing, availability, and delivery schedule.• Research and monitor market activity, competitor strategies, market suppliers to reduce costs where possible by observing market trend and availability. Able to identify potential new suppliers and increased revenue by 5%.• Establish and maintain relationships with scrap supply accounts, make yard visits, prepare quotations and ensure conformance to purchase expectations from current and potential suppliers. Managed to retain and expand vendor list. عرض أقل

Spritzer Bhd
Jan 2021 - Jan 2022Brand Executive• Responsible in formulating, recommending and implementing marketing strategies and A&P plan to achieve business and brand objectives. • Provide efficient brand management in the areas of uplifting brands such as Cactus Natural Mineral Water and Desa Natural Mineral Water, as well as in the areas of event, roadshows and sponsorships. • Person-in-charge in liaising with external counterparts such as advertising agencies, distributors in execution of all matters to brand management and managing the ROI and PR value for all core Spritzer brands. • Assisted reporting manger in New Product Development (NDP) related matters including but not limited to conducting sensory evaluation test and preparing report for the said test. • Planned and implemented ATL & BTL such as promotional activities, roadshows event and point-of-sales marketing materials for Spritzer brands.• Key person in liaising with internal counterpart such as trade marketing team and sales for promotional mechanism, special offers, instore display and POS material for respective trade channel. • Responsible in conceptualizing and igniting digital and social media campaign through working with in-house digital marketing manager while ensuring success of each collaboration and campaign initiated.• Monitored, measured and provided report performance of all trade channel promotional mechanism, special offers, instore display and POS material alongside trade marketing team to Group marketing manager and other brand managers. • Managed in-house designers and external freelancers for content creation including visual and copy writing for trade channel instore display, POS marketing material, digitals ads and other related marketing collaterals. • Assisted E-Commerce team by planning and executing online campaign and promotions with the aids of collaborators to increase sales traffic in marketplaces such as Lazada and Shopee. عرض أقل

Seyon Global Sdn Bhd
Feb 2022 - nowBrand Manager
Licenses & Certifications

Taekwondo Black Belt
Persatuan Taekwondo Malaysia (MTA/ WTF)May 2008
Volunteer Experience
Meal Server
Issued by PERTIWI Soup Kitchen
Associated with Arvind Sambasevam
Languages
- taTamil
- enEnglish
- baBahasa melayu
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