Wei Liam H.

Experience

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  Far East Organization

  Jul 2011 - May 2013

  Assistant Internal Auditor
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  Lead Solution Pte Ltd

  Jun 2014 - Dec 2017

  Senior Project Manager

  (a) Lead Generation specialist focusing on SEO, Facebook Marketing and YouTube Marketing. Help clients to increase leads to their website or Facebook page and thus enhancing their corporate and personal branding.(b) Handle more than $1,000,000 yearly ad spend on Google Adwords and Facebook Ads. (c) Helped client to improve their Shopify's conversion funnel. (d) Assist client in setting up various local E-commerce platform such as Shopee, Carousell, Lazada and etc. Besides setting up, improve client's E-commerce journey and acquire customers from these platform.(e) Assist an oversea client to achieve 6 Figure Revenue and 5x ROAS during the first year of operation. (f) Helping a client to re-strategize their SEO strategy and as a results, we achieve 3x organic traffic. ( From 5 Figure monthly organic traffic to 6 Figure organic traffic).(g) Build a comprehensive understanding of the ecommerce business and funnel using Shopify and Clickfunnels, and hence decide where to deploy resource and budgets to drive ROI, profitability and growth(h) To assist on the e-commerce media budget and deliver activities according to the strategy and objectives outlined to drive brand engagement and sales(I) To research and implement cutting-edge online strategies.(J) Continuous site improvements to maximise conversion and AOV and LTV and reduce bounce rate on site and reduce barriers to buying online(K) Recognize and troubleshoot issues and problems encountered in media buying processes(L) Execute high performing media buys that support the growth of the company with high return on advertising sales (ROAS)(M) Optimize performance metrics of campaigns thorough analysis of campaign statistics and execution of new and innovative campaign ideas(N) Ensure effectiveness of campaigns through well thought out campaign strategies and target audience planning(O) Maintaining strong data flow of campaign results through accurate and timely reporting of statistics Show less

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  AdVantage Digital Singapore

  Dec 2017 - Mar 2019

  Consultant - Project Manager

  Responsible to manage various clients from SME to MNCs to Government sector. Key Responsibilities include:a) Managing more then 6 Figures in paid advertising ( SEM, Facebook Advertising, Linkedln Advertising and etc.) b) Helping clients to increase double digit organic growth through SEO efforts. c) Improve conversion rate through UX and CVO . (d) Communicate with and participate in meetings with key business stakeholders, internally and externally, to identify key business questions and communicate project outcomes.(e) Experience in using various tools such as GTM, Google Data Studio, SEM rush, Ahref, Moz, Similar Web, Alexa, and etc. Additional responsibilities include:a) Report on campaign results and take ownership client communicationb) Analyse data, trends and client performancec) Develop strategic pitches and consultative presentationsd) Develop global digital marketing strategy for clients upon performing rigorous analysis to identify potential value to create opportunitiese) Day to day optimization and management of performance campaigns, working towards defined KPIs set by the clientf) Establish best practices in digital marketing across functions like SEO, Performance Marketing, Social Media, Digital Content, and database growth & managementSome achievements include:a) Helped a newly setup E-commerce client to achieve more than 6 figure online sales monthly and 2x Online revenue goal yearly. b) Able to achieve double digit y-o-y organic growth for multiple websites that is generating more than 6 Figure organic traffic monthly. Show less

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  Motorist Singapore

  Mar 2019 - now

  Marketing Strategy● Engage in strategic planning together with our higher management● Identifying and capitalising on unexplored channels to maximize our company’s exposure● Developing effective marketing strategies to sustain and surpass current engagement levels● Provide leadership to the local and oversea market on the development of strategic marketingplans and set up growth drivers with a clear roadmap to successful executionDigital Marketing● Plan digital marketing campaigns, including SEO/SEM, social media and display advertising.● Analyse digital marketing analytics reports● Provide advice and guidance to digital marketing teamMarketing Communications & Public Relations● Supervise the implementation of marketing strategies and plans● Ensure that there is message consistency and alignment of marketing campaigns with the Motorist brand identity● Maximise brand exposure and publicity● Supervise public relations plans and activitiesSocial Media Marketing● Strategise social media content creation efforts to increase engagement level● Evaluate social media strategy and plansEditorial● Oversee the development and production of in-house articles / written content● Establish to a publisher status in the automotive industryVideo Production● Oversee the development and production of in-house video content● Lead the department’s content creation activities and efforts to garner viewershipGeneral Marketing● Manage and sustain Motorist’s rewards programme● Oversee the planning, development, and execution of marketing events and campaigns● Lead and guide the Marketing Department towards greater performance and in ensuring stellar quality of our marketing deliverablesAchievements:- Created a unique automotive event in <2 months, gathering 2,000+ vehicles- App launch in 2 countries within a year- Improved key metrics (DAU, MAU, ROI) through cross-departmental collaboration- Built successful overseas marketing team from scratch Show less (a) Planning digital marketing campaigns, including SEO/SEM, social media, Native advertising, Programmatic, video advertising and display advertising.(b) Analyze digital marketing analytics reports and share insights with the team to develop optimization plans(c) Work with team GMs to conduct competitive analysis of new product line to determine correct pricing, unique competitive advantage and launch strategy and recommend pricing for new products that is competitively benchmarked to competition(d) Provide leadership to the local and oversea market on the development of strategic Digital plans and set up growth drivers with a clear roadmap to successful execution.(e) Manage the marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.(f) Coordinate with internal stakeholders and external agencies in delivering digital marketing content and activities(g) Responsible for reanalyzing plan and working with agency partners to identify opportunities for improvements by analyzing channels on a regular basis to adjust content to see what audiences respond to better(h) Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI(i) Manage and create E-Commerce marketing & third party marketplace (Such as Lazada, Shopee, Qo10 and etc) budgets by setting and tracking budget spendCurrent Achievements:a) In just three years, Motorist transacted more than 6x worth of vehicles sold.b) Managed to get 50,000 App download in less than a year.c) Achieved >100,000 App downloads ( Targeting Drivers in SG) in less than 2 years after official launch of Motorist App.d) Organic traffic to website increased by 10x within 3 yearse) Generated leads that resulted more than 500M Vehicle Sold within 3 yearsf) Manages campaigns/lead gen for Motorist Singapore, Motorist Malaysia and Motorist Thailand Show less

  • Assistant Marketing Director

    Jan 2022 - now

  • Digital Marketing Manager

    Mar 2019 - Mar 2022