Sahar Daffalla

Experience

• 

  Morgan Zone Co. Ltd

  Feb 2016 - Aug 2018

  System Developer
• 

  Arab African Company for Investment and Development (AACID) (أكيد)

  Aug 2018 - Apr 2019

  Systems Analyst

  Technology & Infrastructure, Planning department.

• 

  Sabal Holding Co.

  Aug 2019 - Apr 2021

  Business Analyst
• 

  Zain Sudan

  Apr 2021 - now

  Customer Value Management Specialist

  Responsibilities: Analysis and Reporting:• Managed CVM programs and campaigns that resulted in long term commitment and increased lifetime value.• Developed, implemented and managed awareness, adoption, retention, cross-selling and up-selling campaigns using all available channels to increase revenues and offer extra value.• Implemented customer profiling and segmentation across different channels covering behavioral, geographic and demographic aspects.• Conduct behavioral micro segmentation analysis for Zain prepaid base that leads to boost Zain products growth and revenues. One of the product’s base increased by 24% and revenues by 35%.• Periodic analysis and interpretation of trends in Customer Base to drive insights and actions. • Performed competitive market analysis, and advance consumer insights analysis.• Supervised monthly and quarterly statistical reports against business targets for the segment I am responsible of.• Campaign evaluation/ opportunity assessment.• Provide daily, weekly, monthly, annually reports on revenue performance.• Campaigns performance reporting. Operational:• Campaign Management: Plan concept, campaign design, launch, run and optimize new and/or existing campaigns.• Business case preparation and approval.• Manage day-to-day CVM activities.• Designing, developing and implementing CVM programs resulting in increasing the operational revenue by more than 4% revenue uplift.• Successfully implementing retention activates that helped reducing the churn rate by over 11%. • Liaison with DWH/IT for resolving issues with data/connectivity/files/etc.System Management: • Monitor profiling and campaign functionality on the system. • Monitor system alerts and act accordingly in case of any error and malfunctions by creating and following up on support tickets. Show less