
Oscar Vera
Consultant

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About me
Commercial Strategy | New Products & Business Dev | MBA
Education

EGADE Business School
2010 - 2012Master of Business Administration (M.B.A.) Business Administration and Management, General
Instituto Politécnico Nacional
2000 - 2004Computer Systems Engineering Information TechnologyActivities and Societies: Member of the Institutional Academic Excellence Program Graduated with honors

The University of Texas at Austin - The Red McCombs School of Business
2010 - 2012Master of Business Administration (MBA) Business Administration and Management, GeneralActivities and Societies: Member of Beta Gamma Sigma (BGS), the International Honor Society of Business Programs Graduated with honors

Northwestern University - Kellogg School of Management
2012 - 2012Creating and Managing Strategic Alliances Marketing/Marketing Management, GeneralExecutive Education Program

INSEAD
-Accelerated Leadership Development ProgramExecutive Education Program
Experience

Getronics Mexico
Jan 2005 - Apr 2008ConsultantCollaborated in software development and business process analysis projects; definition of customer requirements, coordination of technical teams, analysis of business processes, development of software components, and quality assurance.

Everis
Jan 2008 - Jan 2010Senior Consultant - Project LeaderManaged business process analysis and technical integration projects for main Telecom clients in Mexico; including project methodology, project planning, management of scope, time, cost, resources and risks, and involving multi-disciplinary teams. Selected projects:• At Telefonica Movistar, I leaded a project to migrate the CRM platform, where managed a cross-functional team of 12 people, and successfully redesigned the sales process for SMEs.• At Nextel (recently acq. By AT&T), I collaborated in the Management Team of a project to migrate the Billing platform. I leaded two key components of the project: (1) Integration of legacy systems to the new platform, where I managed a team of 7 people and external consultants, and (2) Rollout Planning, where I defined plan to orchestrate the rollout of the new platform. Show less

Nextel de México
Jan 2010 - Jan 2014Leaded the definition and execution of the strategy for new business models and commercial alliances to increase customer base monetization, and development of new products and services to better attend customer needs and increase revenues and margins. With a team of 2 people, leaded end-to-end new business opportunities conceptualization, evaluation and implementation.Selected achievements:• Defined business model and go-to-market strategy to introduce a new portfolio of Insurance Services.• Improved the profitability of value added services *SOS & *City by consolidating 3rd party service providers, negotiating better commercial terms, operational improvements and defining a new commercial strategy.• Leaded the evaluation of an MVNO (Mobile Virtual Network Operator) opportunity with a world’s MVNO leader. Show less Identified and evaluated new business opportunities (products/services, commercial alliances) that represented new sources of revenue and profitability, savings, and/or differentiation. Also, conducted continuous analysis of the telecom environment.Selected achievements:• Collaborated in the creation of a commercial alliance with Televisa’s pay-TV subsidiary Sky, aimed to launch a multi-play service offering, where successfully leaded the business processes definition and integration of operations required to support the product.• Leaded the assessment of Nextel’s opportunities around Fixed-Mobile Convergent services targeting the business and government segments, where conducted an extensive market research, sized the potential market for the company, and evaluated financial, technical and operational implications. Show less
Associate Director, Business Development
Jan 2013 - Jan 2014Manager, Business Development
Jan 2010 - Jan 2013

Televisa Telecom - izzi Telecom
Jan 2014 - Jan 2016Associate Director, Product MarketingManaged the product life cycle, definition and execution of the commercial & product strategy for Internet, Telephony and Value Added Services for Televisa Telecom brands/subsidiaries; izzi, Cablevision, Cablemas, Cablecom and Telecable. With a team of 9 people, leaded end-to-end implementation of new products & changes to current ones, including business, financial, legal, technical, operational, communication implications to maximize revenues and/or improve the customer experience, and ensured product competitiveness, by conducting continuous analysis of product KPIs, competitors and customer behavior. Selected achievements:• Collaborated in a leading role in the product definition and the nation-wide launching of the brand and product izzi.• Improved customer satisfaction of the Internet service by creating izzi Dr. WiFi, a service that provides technical support for home devices, which failures affected service quality perception..• Increased online purchases and product upgrades in izzi.mx by simplifying the navigation experience, and reducing required information and number of clicks to complete a purchase. • Increased nation-wide WiFi Internet connection points and brand presence by establishing and strengthening commercial agreements prestigious restaurant & retail chains, and telecom operators.• Simplified nation-wide marketing & customer operations, reducing costs, by defining and executing a marketing migration strategy to unify nation-wide operations of all subsidiaries.• Simplified customer payments and reduced defaults by implementing the mobile app “izzi app”, which allows online payments with credit card or geo-locating near places to pay. Show less

Everis
Jan 2016 - Jan 2018Sr. Manager, Business ConsultingProvide advisory to telecom operators to shape and execute their business strategy, drive revenue growth and improve efficiency. Manage high performance teams and lead the execution of projects with focus on Strategy & Innovation, Digital Transformation, Performance Improvement, and Customer Experience. As part of the executive team, I also contribute to foster growth of the Telecom practice in Mexico and Latam by pursuing new collaboration opportunities with current and potential customers.

American Tower
Feb 2018 - nowDrive revenue generation and growth of outdoor and indoor mobile connectivity infrastructure solutions and the creation of new revenue streams by developing and launching new business models, products and commercial strategies.Lead ideation, evaluation and development of new business models, product offerings and commercial strategies with a holistic approach integrating strategic, customer, competition, technical, financial, legal/regulatory, and operational perspectives, as well as leveraging current capabilities and existing/acquired assets.Lead cross-business and cross-functional resources and activities involved in the development, soft-launch and scale of new business models, products, and/or commercial strategies, by establishing and applying a methodological approach and productization process.Identify, evaluate, develop and maintain strategic alliances and partnerships, seeking new business opportunities, and maximizing relationships to produce clear, actionable, value-added outcomes.Lead customer negotiations in the introduction of new products / services and provide support to commercial area by providing relevant product information and expertise to support sales efforts. Show less
Director of Commercial Strategy, Latam
May 2021 - nowSub Director, Strategy, New Products and Business Development, Mexico
Aug 2019 - May 2021Sr. Manager, Strategy & New Business Development
Feb 2018 - Jul 2019
Licenses & Certifications

Project Management Professional - PMP
Project Management Institute - PMIJan 2009
Certified Associate in Project Management - CAPM
Project Management Institute - PMIJan 2007- View certificate

American Tower Corporation
INSEADDec 2020
Languages
- enEnglish
- spSpanish
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