Maksym Pereguda

Experience

• 

  Philip Morris International

  Jan 2009 - now

  - Restructured low-price portfolio within start-up environment, resulted in 2.1% SOS growth within 18 months- Designed and implemented portfolio transformation including brands’ repositioning, morphing, and SKUs optimization - Enhanced a low-price brands’ portfolio by refining the consumer segmentation, portfolio mapping, and clear brands positioning against consumers’ needs- Developed and executed a marketing support plan for low portfolio across key channels and consumer touchpoints Show less

  • Head Category Management HnB

    Oct 2024 - now

  • Head Brand Franchise

    Apr 2022 - Oct 2024

  • Global Product Communications Manager

    Apr 2018 - Mar 2022

  • Global Brand Manager

    Feb 2015 - Mar 2018

  • Group Brand Manager

    Nov 2013 - Feb 2015

  • Marketing Manager

    Nov 2012 - Oct 2013

  • Territory Manager Commercial Pilot Project

    Oct 2011 - Oct 2012

  • Regional Sales Manager

    Jan 2009 - Sept 2011
• 

  HelpUA.ch

  Mar 2022 - now

  Co-Founder & Volunteer

  - Lead various humanitarian projects to support communities in Ukraine suffering from the war consequences- Lead cross-countries teams to ensure smooth procurement, logistics, and distribution of humanitarian aid.