Raktim Hath

Experience

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  BT Group

  Apr 2019 - May 2023

  Data Analyst - Purchasing

  As a Data Analyst, I conducted in-depth data analysis using SQL to extract, manipulate, and analyze large warehouse datasets, with a focus on identifying sales trends and evaluating performance. I designed and implemented data pipelines to automate the extraction, transformation, and loading (ETL) of data from multiple sources, ensuring data accuracy and timely availability for analysis. Collaborating closely with cross-functional teams, I translated business requirements into data-driven solutions that optimized sales and warehouse operations. I automated data processes and streamlined reporting workflows for warehouse management, resulting in efficiency improvements of up to 65%. Additionally, I presented insights and actionable recommendations on sales trends and warehouse performance to executives, supporting strategic decision-making. I also conducted ad-hoc analyses to address specific business inquiries related to sales and warehouse data, delivering valuable insights that informed operational strategies. Show less

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  Deloitte

  May 2023 - Jun 2024

  Data Analyst - Enabling

  As a Data Analyst, I performed data collection, cleaning, and validation to ensure the integrity and accuracy of asset sales, performance data, ROI, and investment metrics. I utilized Python scripting to automate data cleaning and transformation processes, improving data accuracy and reducing manual effort by 40%. Additionally, I developed advanced Excel formulas to streamline data manipulation, increasing efficiency by 30%. I created and maintained Excel spreadsheets and databases to track and analyze key business metrics, including asset sales, performance, ROI, and investment data. To support data-driven decision-making, I designed interactive dashboards in Tableau and Power BI, delivering clear and actionable insights to stakeholders. I generated weekly and monthly reports on asset sales, performance, ROI, and investment for management review, helping inform strategic planning. I also collaborated with senior management to strategize future investment plans based on insights derived from the reports and actively contributed ideas for process improvements and optimization during team meetings. Show less

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  Zeta Global

  Jun 2024 - now

  Senior Analyst -Data Science & Analytics

  As a Senior Data Analyst, I developed scalable data models using SQL and Python, integrating data from AWS S3 and Snowflake to enhance the effectiveness of digital marketing campaigns. I designed and implemented efficient ETL pipelines to automate the extraction, transformation, and loading (ETL) of data from diverse sources into Snowflake, ensuring data quality and accessibility for analytics. My role involved analyzing key performance metrics, including ROI, CTR, TRT, and conversion rates, to deliver actionable insights that refined marketing strategies and improved campaign outcomes. I also built predictive models for customer segmentation and personalized marketing initiatives, driving targeted outreach and increasing engagement. Additionally, I provided insights on incremental customer growth, cost of acquisition, and attribution modeling to support strategic decision-making and maximize ROI. I led and managed a team of analysts, setting objectives, delegating tasks, and ensuring the timely delivery of high-quality insights and deliverables. I also mentored junior analysts, fostering skill development and knowledge sharing, and conducted interviews to recruit top talent, contributing to the team’s growth and overall organizational success. Show less