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Veda Krishnaraj

Jeanswear & Graphic Designer

594 followers

Bengaluru, Karnataka, India

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Timeline
About me
Senior General Manager at Aditya Birla Fashion and Retail Ltd.
Education
- Lady Andal Venkatta Subba Rao, Mat. Hr. Sec School
  1990 - 2006
  Higher Secondary (+2) Business/Commerce, General 85 %
  Activities and Societies: Member of the girl's Basket Ball Team; Official school compere; Member & participant in all school drama productions; Participant in all inter-school cultural programs for literature & arts.
- National Institute of Fashion Technology
  2006 - 2010
  B.Des Fashion and Apparel
  Fashion & Apparel
Experience
- Arvind Brands
  Jun 2010 - May 2013
  Jeanswear & Graphic Designer
  Design four four jeanswear brands in the Indian retail market.In house brands :Colt Jeans - Wovens & knitsNewport Jeans - Denims Licensee brands :Cherokee Jeans (U.S) -Woven & KnitsMossimo (U.S) - DenimsProfile responsibilities : Concept / Range creation & visual communication / Graphic design / Branding & Packaging design / Sampling / Pre production activities & Closure.
- Aditya Birla Fashion and Retail Ltd.
  May 2013 - now
  Handle the casual wear segment of the House of Louis Philippe - LP Sport, Sport Luxury & LP AthWork.My responsibilities include managing a team of 5, creation of concepts and products, and include over-seeing all design related processes as well as functions that handle the brand image & positioning.Additionally manage the new premium Athleisure & Active wear segment - AthPlay by Louis Philippe which was launched in 2020.Assisted in the launch of the new Premium Casual Wear brand - Louis, in August 2020. Show less
  - Senior General Manager
    Jul 2024 - now
  - General Manager
    Jul 2022 - Aug 2024
  - Deputy General Manager
    Jul 2020 - Jul 2022
  - Design Manager
    May 2013 - Jul 2020
Licenses & Certifications
- Chairman's award - Emerging Professional
  Aditya Birla Group
  Oct 2016
- The Best Impact - LP Jeans
  Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd.)
  Jul 2016
- Outstanding Performance - Louis Philippe
  Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd.)
  Jun 2015
Honors & Awards
- Awarded to Veda Krishnaraj
  Distinguished Achiever - Nominated Aditya Birla Group Nov 2023 Nominated for the Distinguished Achiever category for Aditya Birla Group's Global Chairman's Awards in November 2023, Georgia Atlanta. This event celebrates the achievement and performance across the Group’s global operations, where the nominees are finalized across all ABG companies through several levels of selection.
- Awarded to Veda Krishnaraj
  Emerging Professional - Chairman's Award Aditya Birla Group Oct 2016 One of the 16 winners out of 93 final nominations for the position at the Aditya Birla Group Awards for Outstanding Achievement 2016. This event celebrates the achievement and performance across the Group’s global operations, where the nominees are finalized across all ABG companies through several levels of selection.