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Paula Lucarini

Paula Lucarini

Followers of Paula Lucarini1000 followers
location of Paula LucariniBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Product Manager at BSH Home Appliances Northern Europe

  • Education

    • St Thomas Aquinas High School, Florida

      2017 - 2019
      High School Diploma

    • University of North Carolina at Chapel Hill

      2022 - 2022
      Bachelor of Business Administration - BBA

      Exchange Student

    • Esade

      2019 - 2023
      Bachelor of Business Administration - BBA Administración y gestión de empresas, general

  • Experience

    • EJoventut

      Jan 2020 - Jun 2022

      - Developed an action plan and managed project budget for an event that involved 250 participants.- Negotiated with companies and start-ups from different sectors leading to an event with 20 companies.- Led a 25-person team by assigning roles, monitoring progress and ensuring communication among members.

      • Secretary General

        Jun 2021 - Jun 2022

      • Project Manager Innovation Quest 2022

        May 2021 - Jun 2022

      • Head Of Marketing

        Jan 2020 - Jun 2022

    • Campus Cerdanya

      Jan 2020 - Sept 2020
      Finance and Accounting internship

    • Campamentos MasterChef

      Jan 2021 - Jan 2022
      Marketing Intern & Community Manager

      - Analyzed consumer behavior and devised the strategy for a project that involves 1,000 clients annually.- Negotiated opportunities for collaborations and sponsorships.- Managed content for digital channels, such as social media, leading to an increase of 10,000 followers on Instagram.

    • Lucarini Designs

      May 2021 - Jun 2023
      Website Designer

      - Designed over 10 websites that provide a seamless user experience across different devices.- Executed SEO initiatives and optimize websites for efficient performance.

    • Eventos MasterChef

      Jan 2023 - Jan 2023
      Product Manager

      - Identified growth opportunities resulting in a new business line projected to achieve 30% profit contribution.- Conducted comprehensive market research and competitive analysis to assess market dynamics.- Assisted in the development of strategic plans, considering both short-term and long-term objectives.- Analyzed the competition leading to the definition of the brand’s product offering and pricing strategy.- Devised an Account Based Marketing strategy by defining and qualifying criteria for potential customers.- Developed the digital strategy setting KPI objectives and preparing website Google Analytics reports monthly. Mostrar menos

    • BSH Home Appliances Northern Europe

      Jan 2023 - now

      • Product Manager

        Feb 2024 - now

      • Project Manager

        Jan 2023 - Jan 2024

  • Licenses & Certifications

    • High School Diploma

      St Thomas Aquinas High School

    • TOEFL iBT

      TOEFL®
      Dec 2021

  • Honors & Awards

    • Awarded to Paula Lucarini
      Honors and First Class With Distiction in the Marketing foundations course - Jan 2021
    • Awarded to Paula Lucarini
      Certificado participación Liga de Debate Esade ESADE Agora Feb 2020