Will Capellaro

Experience

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  American Girl

  Jan 1998 - Jan 2004

  Art Director

  • Development of trade and mass historical book, craft book, and book+toy products• Special projects design development including board and card game• Coordinated inter-company design projects between Mattel Brands• Art direction new and existing illustration talent• Art direction of photography• Field reference research• Managed design interns

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  Quarasan

  Sept 2004 - Mar 2008

  Graphic Designer

  • Design and layout of educational textbooks and cover design• Presentation of design solutions to internal and external teams• Development of new aesthetic solutions for type and image treatments and workflows

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  Loyola Press

  Mar 2006 - Jul 2007

  Graphic Designer

  • Design of grade school textbooks• Catalog, brochure and trade book cover development• Coordinated design feedback process with and editorial teams• Photo and illustration permissions• Art direction of illustrator and field photographer• Developed map illustration workflow

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  Product Development Technologies

  Jan 2009 - Jul 2014

  Senior UI / Product Designer

  Senior product experience designer and researcher (Product, Web, IA, UI, UX) for clients in medical, scientific, public safety, education and consumer product markets

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  School of the Art Institute of Chicago

  Jan 2011 - Jan 2013

  Instructor

  Instructor of graphic, web, product, and interactive design in SAIC's Continuing Studies department

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  Slalom Consulting

  Jul 2014 - May 2017

  Lead Experience Architect

  Lead Experience Architect and Design Team Leader• Led experience design/research for product accelerator group.• High-level individual contribution and team leadership for clients project spanning industries such health & fitness, finance, and big tech. • Plan and conduct special projects with a design thinking approach.• Synthesize and generate solutions, and facilitate co-creation sessions.• Collaborate with client leaders and project owners on project delivery: conceptualizing and prioritizing solutions, managing learning plans, generating design solutions, and writing implementation stories. Show less

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  Devbridge Group

  Aug 2017 - Feb 2019

  Senior Product Designer

  At Devbridge I led design on a number of product development workstreams. More than billing hours, I provided immeasurable value to clients and my development teams through design thinking, design craft, and providing transparency about the design process. Devbridge, allowed me to develop both design leadership and delivery skills. I came with a deficit. I retooled my Sketch, Craft and Invision skillset and navigated multiple design systems and front end frameworks—each scaled to product challenges. I'm able to lead and strategize with confidence that comes in knowing the design process back-to-front.Work centered on enterprise production: creating new ones or transforming legacy systems into modern web stacks.Project Highlights:- Led a multi-designer team to redesign a loan processing experience for a major bank.- Integrated into a client shipping logistics team to co-develop workflow transformation solutions.- Redesigned a decades-old employee assessment tool for a modern workforce.- Developed launch product for a new consumer financial product (Not RobinHood, but not unlike it.)General Activities:- Brought lean thinking to complex problems, collaborating with great thinkers from PMO and Engineering.- Contributed wireframe and screen designs for research, testing, and development. Led and managed designers on large teams. - Managed product design within an agile/scrum environment: Wrote, estimated, and prioritized design stories; - Produced design concepts on design stories- Conducted and supported large group stakeholder and internal workshops.- Planned and conducted research and testing operations.- Worked with remote development teams; traveled to work alongside teams in Lithuania. Show less

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  CSG

  May 2019 - Jan 2021

  Design Manager
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  Uplight

  Jan 2021 - now

  Lead Product Designer

  Helping transform the world's energy consumption with great data dashboards and other digital products.