
Anuj Tanwar
Digital marketing expert

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About me
Manager at KPMG INDIA | Author of Digital Payback | Online Digital Marketeer | Digital Marketing Strategist | Educator | MBA | DCE & helpling people to do better marketing
Education

Delhi College of Engineering
2010 - 2014Bachelor of Technology (BTech) Engineering Physics/Applied Physics
Delhi School Of Management, Delhi Technological University
2021 - 2023Executive MBA Marketing
Experience

Skylark securitas Pvt. ltd
May 2014 - Aug 2016Digital marketing expertSkylark Group is mainly dealing into Security Solutions, Highway Construction &Maintenance, Car Expert & Education. I was responsible for single-handedlymanaging all the digital marketing activities

AIMS Migital Technovations Pvt. Ltd
Sept 2016 - Nov 2017Assistant Digital Marketing ManagerMegogrid - SaaS based platform building Apps/Website. First version of chocogrid.MevoFit - A mobile & weight loss app dealing in consumer apps & wearables. Mainresponsibilities included driving app downloads through PPC & organic traffic,managing Amazon & Flipkart campaigns, Off page activities & Social MediaManagement.

RGGroup
Nov 2017 - Jul 2018Digital Marketing ManagerRG Group a real estate company has already delivered 14 commercial and retailprojects at various locations across Delhi. It has launched 2 marquee residentialprojects in year 2009-2010 & introduced the first landscaped podium concept inNoida & Greater Noida. Today, the Group has more than 10 million sq. ft. of built uparea under construction. Here my main responsibilities included Lead Generation &ORM. Lead Generation was done through Facebook, Google, Linkedin, Instagramads & 3rd Party Websites like 99acres.com, Magicbricks, Housing.com, Quickrhomes, & OLX homes. In the duration of my tenure I have helped the company sellmore than 150 properties. Show less

TableMonks.com
Jul 2018 - Apr 2019Senior Digital Marketing ManagerTableMonks - Saas platform offering readily Launchable Food Ordering Apps fullyloaded with - Booking, Delivery, Social Marketing, Offers, Rewards, Admin, etc. basedHighly Advanced & Functional Apps and Website for Food and Beverage Industry forfull Commercial Deployment. In this Project my main responsibilities included -Developing SEO Strategies, Running Paid Campaigns on Google & Social MediaPlatforms, Client Meetings & Social Media Management.ChocoGrid - This is a SaaS based platform which helps the clients in buildingsuperior apps/website. The platform simplifies the time & effort required to build awebsite/app. Here in my main responsibility included - developing the concept offew modules including SEO plugin, building SEO strategies for the clientapps/website, running paid campaigns to get the clients on board, planning socialmedia activities and testing of the overall platform.Viral Algo - This project was formulated to cater the services alike a digitalmarketing agency including proximity marketing (beacons). My responsibilitiesincluded SEO, SMO, ORM, Lead Generation & Content Marketing.Viral Bao - A SaaS based influencer marketing platform. The platform offeredinfluencers from various categories to clients. The clients can choose the influencersfrom various categories to popularize their products on Instagram, FB & more Show less

Logicsofts Solutions Ltd
Apr 2019 - Jul 2019Head Digital MarketingLogicsofts is a digital marketing agency, backing up the moving companies for past10+ years. It was started with a mission to help the moving companies, taxicompanies, printing companies, e-commerce, drop shipping and many otherachieve their targeted growth by providing them with digital marketing services.As a Digital Marketing Head, I am responsible for setting up, implementing andmanaging the company's overall digital marketing strategy. My job responsibilitiesinclude managing and overseeing different digital marketing channels, developingon-page & off-page strategies, PPC management, measuring ROIs and KPIs,preparing and managing the overall digital budget, tracking SEO, SMO and GoogleAnalytics data, building and in-bounding the marketing plans, anticipating saleperformance trends and researching competition, investigating benchmarks andproviding suggestions for improvement. All the digital marketing activities wereplanned and executed for in-house projects and clients. The organization has wideclientele from all over the globe and our prime serviceable locations are - India, UK& Australia. Show less

F-TEC Skill Development
Oct 2019 - Jul 2020Master Trainer & Chief Technology Manager in Digital MarketingTraining Coordinator with Program Structure for Proficiency Certification - In-depth know how of Digital Marketing space from industry perspective, Know how of Training Methodology & pedagogy, Training Tools, Coordination & understanding of Training Calendar, Excellent Training SkillsPrograms with Assignments & Projects - Know-how & Content writing, Understanding of TDP & Session Plan, Industry know-how to develop assignments and projects for all programs to ensure industry skills among successful trainees, Development of Assessment Question bankTraining The Trainers (TTT) - Understanding of developing calendar for Trainers, Training Manual, Training Tools & process to develop & map trainers/facilitators developmentBusiness Development - Understanding of Training Sector Market, Competitors, Effective Public Speaking Skills, know the art of sellingStrategy (Social Sage) - Understanding and in-depth 360 degree know-how of Digital Marketing space , Understanding of developing and creating pitch for new clients Paid Campaigns & SEO (Social Sage) - In-depth know-how of running paid campaigns across online platforms including Google Ads, SEO Management & Website Development Show less

Letstrack India
Sept 2020 - May 2021Digital Marketing ManagerFrom SEO to Online Sales, we focus ROI– with data driven marketing campaigns. Online Sales on brand website (shopify), Amazon, Flipkart, Snapdeal, Paytm Mall & many more 3rd party platform.

Transport Mall
Jul 2021 - Jul 2022Senior Digital Marketing ManagerWorking on Android application promotions

KPMG India
Aug 2022 - nowTechnology Enablement: Financial Services Technology Enablement - Financial Services
Manager
Apr 2023 - nowAssistant Manager
Aug 2022 - Apr 2023
Licenses & Certifications
- View certificate

Marketing on Facebook
LinkedInMar 2023 - View certificate

Google Analytics 4 (GA4) Essential Training
LinkedInMar 2023 - View certificate

SEO: Optimize Your Social Media Profiles
LinkedInMar 2023 - View certificate

Digital Marketing
TestDomeDec 2019 - View certificate

SEO Foundations
LinkedInMar 2023 - View certificate

The Fundamental of Digital Marketing
Google Digital GarageAug 2022 - View certificate

Content Marketing Foundations
LinkedInMar 2023 - View certificate

Social Media Marketing Foundations
LinkedInMar 2023 - View certificate

Google Ads Essential Training
LinkedInMar 2023 - View certificate

Digital Marketing Foundations
LinkedInMar 2023
Languages
- enEnglish
- hiHindi
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