Mark Brakeall

Experience

• 

  Navistar Inc

  Jan 1999 - Jan 2011

  Sales Manager
• 

  Hendrickson

  Jan 2011 - Jul 2015

  Marketing manager for all Hendrickson truck axle and suspensions including on-highway, vocational, bus/rv, and medium-duty products. Responsibilities included creating marketing strategies to promote and grow Hendrickson market share for existing products, create business cases for future product development programs, marketing/voice-of-the customer input to program teams, manage product pricing for existing customers, create print and online marketing advertisements, manage web content, and create sales presentations for field sales teams. Show less

  • District Sales Manager

    Nov 2012 - Jul 2015

  • Market Segments Manager

    Jan 2011 - Dec 2012
• 

  Hino Trucks

  Jul 2015 - now

  Responsible for developing and implementing strategic marketing plans to drive customer acquisition and retention, as well as promoting the Hino brand. Develop and execute innovative marketing strategies to increase brand awareness and drive customer engagement. Lead a team of marketing professionals, providing guidance and support to achieve marketing goals. Oversee the creation and implementation of marketing campaigns across various channels, including digital, print, and social media. Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends. Collaborate with cross-functional teams to ensure marketing efforts align with overall company objectives. Monitor and analyze marketing campaign performance to optimize campaigns and achieve desired results. Manage the marketing budget and allocate resources efficiently to maximize ROI. Stay up-to-date on industry developments and emerging marketing trends to identify new growth opportunities.Responsible for overseeing all aspects of the Hino dealer network, ensuring efficient operations and driving profitable growth. Monitor and analyze key performance indicators to identify areas of strength and opportunities for improvement. Collaborate with cross-functional teams to enhance dealer engagement and satisfaction. Conduct regular site visits to provide guidance, assess performance, and build strong dealer relationships.Responsible for overseeing the development and implementation of connected vehicle technologies to enhance fleet operational efficiency and improve the customer experience. Lead the execution of connected vehicle initiatives, ensuring the alignment with company goals and objectives. Manage the connected vehicle team, fostering a collaborative and innovative work environment. Develop and maintain relationships with technology partners, driving partnerships to accelerate the adoption of connected vehicle technologies. Show less

  • Director of Marketing, Dealer Operations and Connected Vehicle

    Sept 2023 - now

  • District Sales Manager

    Jul 2015 - Oct 2023