Jayati Bhowal

Experience

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  BioTecNika

  Aug 2012 - Jan 2013

  Online Marketing Executive

  1. Content writing for the website of BioTecNika Info Labs.2. Designing of Brochures, Email Campaign Designs, Posters, and News Paper Pamphlets.3. Discussing and Formulating Marketing strategies for the Brand.4. Developing advertisements-. "Wrote the Story Line of The upcoming Television advertisement for BioTecNika".5. Designing the Mascot for Advertisement Campaign.6. Formulating the Strategies for Lead Generation for Sales.7. Handling Chat Support and query calls.8. Designing the Facebook content for the Biotecnika Page.9. Creating job alerts on a daily basis for the jobseekers.10. Liasoning with the clients/colleges for promotion and sales. Show less

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  Freelance editor/writer

  Jan 2013 - Jun 2022

  Content Developer

  Skilled in SEO, developing high quality marketing content, info-graphics and white papers

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  Tata Consultancy Services

  Aug 2013 - Aug 2018

  Business Process Lead/Sr Analyst

  Worked 5+ years associated with Nielsen US, directly supporting FMCG client (Nestlé). Account Management: Managed an immediate team of 4 members as the key contact for US Nielsen stake holders; responsible for insight pipelines (Confectionary and Beverage business). Extensively worked on though-leadership projects, market analysis-planning for new product launch, brand shifting, Retail consumer behavior etc. Key contact person for the US Nielsen stake holders where, the responsibilities included:o Managing day-to-day workload distribution and maintain productivity Metrix for the teamo End-to-end handling of insight requests (Competitive dashboards, monthly or annual metric trackers, SOVs, Brand Marketing analysis, Brand shifting, demographic landscapes, cross purchase analysis etc.) using various primary Nielsen tools like CASE (Panel), RMS, Spectra, and secondary research tools.Specialized in creating Ad hoc Insights decks for new product launches, Retail placements, innovation trackers. [Ex: successfully strategized and monitored the Buttercups (Nestlé’s new launch) Super Bowl launch and the following campaigns Show less

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  Adobe

  Oct 2018 - Aug 2022

  Market Intelligence and Insights Specialist

  Market Insights Lead (Individual Contributor), supporting the Ad Cloud (AMO) business; aligned to Global geographies (APAC, EMEA & North America). Key role is identifying key business development areas, working in collaboration with cross functional teams (account management, Sales/Post sales) to shape the future strategy and direction of growth by providing crisp/readable actionable insights. I achieve the task by using skills ranging from data collection, cleaning, manipulation to visualization using tools like Microsoft excel/PowerPoint, Power BI etc. With years of experience in data story boarding techniques, I am able to create content suitable for consumption across various teams and leadership levels. Excellent communicator, regularly addressing small and large cross functional audiences in order to integrate data driven insights into strategy Show less

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  PepsiCo

  Oct 2022 - now

  Strategy Manager

  consumer marketing excellence