Judy Yu

Judy Yu

Digital Marketing Consultant

Followers of Judy Yu1000 followers
location of Judy YuLondon, England, United Kingdom

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  • Timeline

  • About me

    AI trainer | Digital Marketing | Social Media Marketing | Marketing Analytics

  • Education

    • 國立臺灣大學

      2019 - 2022
      Bachelor of Applied Science - BASc Agricultural Economics GPA 4.14 / 4.3

      Activities and Societies: Popular Dance Club Presidential award (2020)

    • 國立台中科技大學

      2014 - 2019
      Associate's degree Business Administration and Management, General 85.25 / 100

      Activities and Societies: Popular Dance Club Five-year junior college programme

    • King's College London

      2022 - 2023
      Master's degree Digital marketing

      • Relevant coursework: Digital Marketing Strategy, Communications, Research in Marketing, social media marketing, web technologies, and Marketing Analytics• Conducted a wide range of consultancy projects to assist businesses to optimise their digital marketing strategies and gained practical experience as well as soft skills in digital marketing

  • Experience

    • Mercato Metropolitano

      Sept 2022 - Dec 2022
      Digital Marketing Consultant

      • Directed cross-functional teammates and generated a 4-month work plan to manage the project, enhancing leadership and teamwork skills• Conducted qualitative and quantitative research to acquire data and analysed by SPSS to provide insights and data-related strategies, andexamined digital marketing strategy including competitive benchmarking and digital touchpoints• Developed 2 creative ideas about designing an interactive map and creating a UGC social media campaign, improving community engagement by 40% and brand awareness by 30% through statistics of customer feedback Show less

    • Westminster City Council

      Jan 2023 - Apr 2023
      E-service Consultant

      • Developed personas, segmented audiences, and optimised the website's e-services flow for under-represented groups• Created solutions including adding a chatbot on the website and developing an integrative app to support under-represented users in searching for information, applying for services, and tracking progress, estimated an improvement of engagement by 25%

    • Nudj Life

      Jan 2023 - Apr 2023
      Social Media Strategy Consultant

      • Analysed social media performance, provided data-driven insights, and generated a creative user-generated-content campaign to engage audiences, estimated a 20% increase in brand awareness and a 25% increase in app downloads• Built a 3-month social media marketing plan and allocated a £ 5,000 budget for human resources, video creation, and paid media

    • Bright Network

      Jun 2023 - Jun 2023
      Internship Experience UK

      | Business,Operations, and Marketing sector |

    • Miss Patina Ltd.

      Dec 2023 - Dec 2023
      Sales Associate

      • Delivered customer service and direct sales in the pop-up store, achieving a record-breaking revenue of £1174 in a single day during the pop-up period, surpassing set sales goal• Fostered long-term customer relationships by seamlessly transitioning offline clients to the online platform as the primary touchpoint• Maintained the store's visual aesthetics and product presentation to enhance the shopping experience, ensuring a visually appealing environment for customers• Conducted thorough inventory checks, recording, and timely replenishment to optimize product availability Show less

    • Haiper

      Feb 2024 - Apr 2024
      Marketing Specialist Intern
    • Outlier

      May 2024 - now
      AI Trainer
    • Superprof

      Jun 2024 - now
      Dance Teacher
    • Huqiao 琥桥

      Jun 2024 - now
      Growth Marketing Specialist
  • Licenses & Certifications

    • Google Ads Search Certification

      Skillshop
      Jun 2024
      View certificate certificate
    • Google Analytics Certification

      Skillshop
      Sept 2023
      View certificate certificate
    • SEO Foundations

      LinkedIn
      Feb 2024
      View certificate certificate
    • Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

      LinkedIn
      Feb 2024
      View certificate certificate
    • ClickUp Expert Certificate

      ClickUp
      Aug 2024
      View certificate certificate
    • UX/UI Design Sprint

      Le Wagon
      Jun 2023
    • Database & SQL Sprint

      Le Wagon
      Jun 2023
    • IELTS: 7

      British Council
      Aug 2021
  • Honors & Awards

    • Awarded to Judy Yu
      Presidential Award National Taiwan University 2020 • Top 3 ranking in the department
    • Awarded to Judy Yu
      | Merit awards | Agricultural Revitalization and Creativity Competition: Marketing group Hsiuping university of science and technology Dec 2018 • Provided creative ideas combining travel with agricultural revitalization• Integrated ideas from teammates and acted as team leader• Planned a business project including marketing analysis tools