Judy Yu

Experience

• 

  Mercato Metropolitano

  Sept 2022 - Dec 2022

  Digital Marketing Consultant

  • Directed cross-functional teammates and generated a 4-month work plan to manage the project, enhancing leadership and teamwork skills• Conducted qualitative and quantitative research to acquire data and analysed by SPSS to provide insights and data-related strategies, andexamined digital marketing strategy including competitive benchmarking and digital touchpoints• Developed 2 creative ideas about designing an interactive map and creating a UGC social media campaign, improving community engagement by 40% and brand awareness by 30% through statistics of customer feedback Show less

• 

  Westminster City Council

  Jan 2023 - Apr 2023

  E-service Consultant

  • Developed personas, segmented audiences, and optimised the website's e-services flow for under-represented groups• Created solutions including adding a chatbot on the website and developing an integrative app to support under-represented users in searching for information, applying for services, and tracking progress, estimated an improvement of engagement by 25%

• 

  Nudj Life

  Jan 2023 - Apr 2023

  Social Media Strategy Consultant

  • Analysed social media performance, provided data-driven insights, and generated a creative user-generated-content campaign to engage audiences, estimated a 20% increase in brand awareness and a 25% increase in app downloads• Built a 3-month social media marketing plan and allocated a £ 5,000 budget for human resources, video creation, and paid media

• 

  Bright Network

  Jun 2023 - Jun 2023

  Internship Experience UK

  | Business,Operations, and Marketing sector |

• 

  Miss Patina Ltd.

  Dec 2023 - Dec 2023

  Sales Associate

  • Delivered customer service and direct sales in the pop-up store, achieving a record-breaking revenue of £1174 in a single day during the pop-up period, surpassing set sales goal• Fostered long-term customer relationships by seamlessly transitioning offline clients to the online platform as the primary touchpoint• Maintained the store's visual aesthetics and product presentation to enhance the shopping experience, ensuring a visually appealing environment for customers• Conducted thorough inventory checks, recording, and timely replenishment to optimize product availability Show less

• 

  Haiper

  Feb 2024 - Apr 2024

  Marketing Specialist Intern
• 

  Outlier

  May 2024 - now

  AI Trainer
• 

  Superprof

  Jun 2024 - now

  Dance Teacher
• 

  Huqiao 琥桥

  Jun 2024 - now

  Growth Marketing Specialist