Amy Huddle

Experience

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  Quintiles

  Jan 2008 - Jan 2009

  Intern

  Intern to Contracts and Proposals Department (2009) - Researched and identified new software to be used by proposal development staff - Compiled information for country profiles to be used as justification of countries chosen for feasibility studies in the pharmaceutical industry- Created a comparative portfolio describing the differences in the proposal process within the United States and Latin American countries; research included traveling to the QGUA office in Guatemala City, Guatemala for a first hand experience in the industry Intern to VP of Global Staffing (2008)- Facilitated and oversaw payment of rewards to Quintiles employees who provided successful new-hire referrals - Accompanied VP in meetings with state universities regarding possible career/employment partnerships- Coordinated registration for career fairs, shipment of materials, and proper placement of staff - Oversaw all interns in the QRTP and QTRN (Durham) offices; scheduled intern outings, and office luncheons with invited VIP guests Show less

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  Our Towns Habitat for Humanity

  Dec 2010 - Aug 2014

  Marketing Specialist

  - Assisted in the creation and implementation of a marketing strategy for two ReStore locations- Developed social media strategy proposals, managed social media accounts and created intriguing posts to increase “Likes” and followers in order to maximize consumer views and interaction; tracked social media insights to compare impact over time- Helped to design and edit company website using the Joomla platform; maintained up-to-date information - Creatively executed print publications such as door hangers, event flyers and in-store signage using MS Publisher and Photoshop Elements 12 - Coordinated with team members to plan and execute yearly community events for multiple ReStore locations with little to no budget- Solicited donors for community events and in-kind donations to the ReStores- Developed and maintained media relations with the Charlotte Observer, WCNC’s Charlotte Today, Clear Channel Radio, Lake Norman Currents and Lake Norman Magazine - Drafted press releases for important external communication needs - Maintained contact lists for volunteers, customers, and local artisans- Published weekly e-marketing newsletters to more than 8,000 recipients using Constant Contact; produced quarterly volunteer newsletters distributed in printed and digital copies to more than 150 recipients- Oversaw and executed daily office paperwork as well as offer administrative support for Director of ReStores Show less

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  Nutramax Laboratories

  Sept 2014 - May 2017

  ● Assess market needs and opportunities for new products and line extensions through market research and competitor analysis, including the interpretation of Nielsen data and performing SWOT analyses● Develop initial launch forecast and sales strategy to support distributor and retailer purchases based on market research, seasonality, events and promotions; evaluate strategies and advertising campaigns to adjust forecast accordingly ● Curate content (text, images and video) and work closely with the web team to design brand websites, product landing pages, and to manage digital advertising campaigns including Google Adwords, Google Shopping, YouTube Pre-roll, Bing Ads, remarketing and retargeting ads● Manage the creation of all collateral needed to support new and existing products including sell sheets, brochures, trade show graphics, research specification brochures, and print advertisements● Lead the package design and development process, including the collaboration of multiple departments to ensure package design meets the needs of consumers and sales channels● Provide guidance to Sales and Customer Service teams related to product questions, such as product positioning, to whom and how to sell, and features & benefits● Prepare buyer presentations and work closely with National Sales Team to understand timelines for planograms and cut-ins● Work across multiple departments to ensure quality, research and legal standards are met throughout product life cycle, including FDA/FTC compliance and cGMP standards● Collaborate with graphics department to set brand standards for print & web● Manage the relationship with outside PR firms, ensuring project timelines and budget are followed Show less ● Curated and managed the social/digital campaign that resulted in national distribution for large club retailer● Created and managed digital content across multiple social media platforms, including Facebook, Twitter, YouTube, and Pinterest; utilized social media monitoring service, Hootsuite, to “listen” to relevant market “chatter”● Implemented creative online marketing campaigns to drive awareness and online promotions; pushed to use digital marketing first whenever possible and served as the company’s social media expert, providing key insights and recommendations on a weekly basis● Identified target audiences and managed upwards of 10 paid ad sets each week across digital advertising platforms including Facebook and Twitter ads; wrote synchronized content for Google Adwords and Bing ads● Partnered with other functions within the Digital and IT teams to deploy digital tactics using best practices, including Search Engine Marketing (SEM), Search Engine Optimization (SEO) and meta-tagging ● Evaluated potential sponsorships and served as the liaison between company and outside organization Show less

  • Product Manager

    Apr 2015 - May 2017

  • Social Media Manager

    Sept 2014 - Apr 2015
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  Lowe's Companies, Inc.

  May 2017 - now

  Lead digital merchandiser supporting Moen branded SKUs in Kitchen and Bath. Working to optimize the customer's online shopping experience through product optimization, recommendations on key traffic drivers related to search & navigation, emphasizing product variant selling, identifying assortment gaps, etc. Online merchandising partner responsible for identifying opportunities to increase conversion of Whirpool branded products on Lowe's.com.

  • Brand Advocate Manager

    Mar 2022 - now

  • Lead Digital Brand Analyst

    Oct 2019 - Mar 2022

  • Sr. Digital Brand Analyst

    May 2017 - Oct 2019