
Kayla Lively
Business Development Associate

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About me
Account Manager, News and Live Event Broadcasting at Persistent Systems, LLC at Persistent Systems, LLC
Education

Center for Cross Cultural Exchange
2013 - 2013Multiculturalism and Human RightsActivities and Societies: Arabic language study, Multiculturalism and Human Rights, Independent Study Project, Cross Cultural Exchange, Independent Travel The second semester of my junior year I studied abroad in Morocco for four months to learn about multiculturalism and human rights in the context of the Arab Spring. Here I was immersed in this beautiful culture and found that it was an environment in which I thrived. I committed myself to learning the language, studying multiple hours a day and applying it to my every interaction. I lived with both urban and rural home-stay families in order to maximize exposure to the different parts of… Show more The second semester of my junior year I studied abroad in Morocco for four months to learn about multiculturalism and human rights in the context of the Arab Spring. Here I was immersed in this beautiful culture and found that it was an environment in which I thrived. I committed myself to learning the language, studying multiple hours a day and applying it to my every interaction. I lived with both urban and rural home-stay families in order to maximize exposure to the different parts of Moroccan culture. I also conducted an Independent Research Project where analyzed the affects of the hijab on social interactions in an Islamic state. I combined my research into a comprehensive report and presented my findings to my host institution's Human Rights department. It was an experience of a lifetime and inspired my absolute desire for travel. Show less

University of North Carolina at Chapel Hill
2010 - 2014Bachelor's Degree Political Science and Peace War and DefenseActivities and Societies: - National Society of Collegiate Scholars - World Micro Market - Pauper Players - Dean's List I double majored in Political Science and Peace War and Defense and view this combination as International Relations. I have a passion for travel, cultural exchange, and international relations. I filled my time at UNC with activities that allowed my passion to thrive. I participated in Pauper Players, a musical theater troupe that fostered my love for singing and dancing. As a sales and marketing associate for World Micro Market, I was able to help raise awareness for sustainable development… Show more I double majored in Political Science and Peace War and Defense and view this combination as International Relations. I have a passion for travel, cultural exchange, and international relations. I filled my time at UNC with activities that allowed my passion to thrive. I participated in Pauper Players, a musical theater troupe that fostered my love for singing and dancing. As a sales and marketing associate for World Micro Market, I was able to help raise awareness for sustainable development and economic development in underserved countries. I studied abroad in Morocco for a semester where I immersed myself in the Arabic language, culture, and lifestyle. Finally, I had the opportunity to attend a variety of campus organized seminars about international economic development, global issues, and global conflicts. Show less
Experience

Strategic Solutions Unlimited, Inc.
May 2012 - Jul 2012Business Development Associate- Created business development database organizing company's business interactions- Created Microsoft Access database resulting in 30% improvement in time required to prepare proposals for the Department of Defense- Conducted data research, authorship, in depth reviews, and final editing of three proposals for the Dept. of Defense valued at $5 million.- Initiated and submitted proposal for IT Team for US Holocaust Memorial Museum

Piece & Co.
Jun 2013 - Aug 2013Intern- Independently managed social media accounts, increasing social media presence by 40%- Implemented a rating system for analyzing competing markets based off internet research and analysis- Advised on various ways to strengthen brand recognition- Designed social media campaigns to stimulate awareness for international development, women empowerment, and workers' rights

Karma for Cara Foundation
Jun 2013 - Aug 2013Intern- Spearheaded the development of the website by creating content- Research and hired a sales front company to assist with online transactions- Assisted in organizations of two tennis tournament fundraisers, raising over $5000- Organized various business meetings and brainstorm functions- Raised awareness for leukemia and the need for youth engagement in communities

Persistent Systems, LLC
Jul 2014 - now- Handled inside sales, marketing, departmental administrative responsibilities, and crossdepartmental coordination for 75% of the company's sales focusing on networking technology- Developed strategy for process improvement, in the areas of quote delivery, lead follow up,digital marketing and forecasting, and presented to senior leadership to obtain buy-in. All wereinstitutionalized- Coordinated, managed, and facilitated 7 highly attended, global trade shows focused ondefense technology, unmanned systems, and live event broadcasting- Managed a $400K marketing budget and coordinated all things marketing from websitedevelopment, marketing collateral creation, and coordinating a product launch- Provided direct customer support for over 150 accounts to ensure maximum customersatisfaction and retention- Led the data clean up initiative resulting in clear forecasting, allowing the company toaccurately anticipate incoming revenue and plan for new hires and major buying decisions- Facilitated monthly sales brief meetings to the CEO- Directly participated in account growth through sales briefs, answering technical questions,providing quotes, and general client interactions to motivate recurring purchasing from smallaccounts- Prospected up to 10 companies per week and transitioned them from new clients to mid sizeaccounts with annual revenue of over $40K annual revenue Show less
Business Administration and Sales Specialist
Jul 2014 - nowAccount Manager, News and Live Event Broadcasting at Persistent Systems, LLC
Jul 2014 - now
Licenses & Certifications
- View certificate

UNC Business Essentials Certificate
UNC Kenan-FlaglerJan 2014 - View certificate

Assertiveness Training for Women in Business
American Management AssociationNov 2015
Volunteer Experience
5K Organizer
Issued by Wounded Warrior Project on Jan 2010
Associated with Kayla LivelyEnglish Teacher
Issued by Church World Service on Jan 2012
Associated with Kayla Lively
Languages
- enEnglish
- spSpanish
- arArabic
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