Ed Sothcott

Ed Sothcott

Marketing Manager/Business Analyst

Followers of Ed Sothcott447 followers
location of Ed SothcottAustin, Texas Metropolitan Area

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  • Timeline

  • About me

    President at EGS Marketing - Experienced Marketing Pro

  • Education

    • California State University, Fullerton

      1973 - 1977
      MBA Marketing
  • Experience

    • Jayhawk Acceptance

      Oct 1995 - Feb 1997
      Marketing Manager/Business Analyst

      National Automotive Finance FirmBusiness to Business* Client sign-ups doubled during tenure* Historically high sales leads from marketing efforts* Direct Marketing to 100,000 businesses

    • The Great Train Store

      Mar 1997 - Nov 1997
      National Director of Marketing

      National Retail ChainConsumer Marketing* 40+ Stores in 22 states* 40% Sales Growth during tenure* Most Press coverage in company history

    • Pugliese Creative

      Sept 1998 - Oct 2008
      Project Manager

      * Account Executive* Media Buyer* Research Director* Public Relations Specialist

    • Blocker & Spahr LLP

      Dec 2008 - Jul 2009
      Marketing Director

      Marketing strategist, media specialist and public relations expert for one of Dallas' fastest growing personal injury legal practices. http://www.blockerspahr.com

    • EGS Marketing Services

      Jul 2009 - Jun 2011
      President

      EGS Marketing provides clients with a full spectrum of marketing services including market research, strategic planning, radio and television production, media buying, promotional preparation and set-up, collateral material creation, printing management and coordination, public relations, copywriting, account management services and more. Choose EGS to bring more than a quarter century of marketing experience to your business.

    • Commercial Ideas

      Jul 2009 - May 2011
      Project Manager

      * Project Manager * Account Executive* Media Buyer* Research Director* Public Relations Specialist

    • Godwin Bowman PC

      May 2011 - Jul 2019
      Director of Marketing

      Director of Marketing for a prominent, Dallas-based law firm with duties including:• Strategic Planning & Budgeting• Management of multiple priorities• Conceptualizing, developing and executing the firm’s marketing plan• Oversee the marketing activities of the firm • Oversee the public relations activities of the firm• Aid in formulating and articulating the firm’s brand strategy• Create collateral materials, advertising and other tools and systems to support the efforts of the attorneys, practice groups and the firm as a whole• Plan and administer the firm marketing budget• Providing strategic guidance for the development and execution of marketing plans for individual attorneys and practice groups• Write & edit marketing materials• Maintain the firm’s website content• Perform market research• Aid in the distribution of educational material to client & potential clients Show less

    • Egs Marketing

      Jul 2019 - now
      President

      EGS Marketing provides clients with a full spectrum of marketing services including legal marketing, market research, strategic planning, radio and television production, media buying, promotional preparation and set-up, collateral material creation, printing management and coordination, public relations, copywriting, account management services and more. Choose EGS to bring more than a quarter century of marketing experience to your business.

  • Licenses & Certifications

    • Certified Marketing Director (CMD)

      International Council of Shopping Centers