Marie Rodier

Experience

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  Maje

  Jan 2012 - Jan 2012

  Vendeuse
• 

  Prada Group

  Jan 2013 - Sept 2013

  Vendeuse

  - Accueil de la clientèle française et internationale- Développement du fichier client et fidélisation

• 

  Brandarex

  Sept 2014 - Jan 2014

  Journaliste Mode

  - Rédaction d’articles de fond et billets sur la mode et les tendances- Animation des réseaux sociaux

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  John Galliano S.A.

  Jan 2015 - Jan 2015

  Vendeuse

  - Accueil de la clientèle et vente- Représentation de l’image et des valeurs de la Maison- Gestion des stocks (réassorts, transferts, inventaires)- Merchandising et installation des vitrines- Suivi et fidélisation de la clientèle

• 

  BALENCIAGA

  Jan 2016 - Jan 2017

  Store Project Planner

  - Coordination et réalisation des projets d’implémentation auprès des prestataires (48 boutiques ouvertes – worldwide)- Contact avec les fournisseurs et sourcing (commandes de mobilier, matériaux…) - Gestion budgétaire et comptabilité (devis & facturation)- Reporting des projets en cours: planning & budget

• 

  Célia et Louise

  Jan 2016 - Oct 2016

  Responsable Marketing / Communication

  - Proposition et élaboration d’un plan marketing- Analyse du positionnement produits comparativement aux autres marques premium- Animation des réseaux sociaux (facebook, instagram, snapchat) et site internet: publications journalières, opérations commerciales, customer service- Pilotage des campagnes d'emailing (Mailchimp) et tracking des performances- Développement des relations médias: journalistes; e-influenceurs; rédaction de communiqués- CRM, enrichissement et traitement des bases de données clients- Gestion des commandes clients et des distributeurs Voir moins

• 

  Amplifon

  Jan 2018 - Jan 2019

  Operational Marketing Manager

  - Definition and activation of marketing plan for new acquisitions (major external growth strategy): mailings, contract follow-up, website- Production of press materials (PQR and local publications) and web banners for the entire network (720 centers in France)- Management of the ordering platform (scheduling/procurement) for group communication media (brochures, point-of-sale displays, packaging, etc.)- Performance analysis and ROI calculation for various national communication operations- Construction and monitoring of marketing budget (215k €) Voir moins

• 

  Wellness Group

  Jan 2020 - Jan 2020

  Marketing Communication Manager

  Franchises : Point Soleil, Smart Body and Fitwave (B2C) and Bodycoon (B2B).- Strategic communications: creation of brand universes, annual communications plan, communications media (brochures, posters, etc.). - Operational marketing: development of marketing tools needed to develop sales outlets, implementation of local or one-off operations, direct marketing campaigns (HUBSPOT emailing, SMS-mailing, etc.). - Digital marketing: updating websites, managing SEA and SEO campaigns, managing social networks and social media campaigns. Voir moins

• 

  PLANET SUSHI

  Jan 2021 - Jan 2022

  Operational Marketing and Communication Manager

  - Sales optimization processes: e-commerce site, mobile application and aggregators (Deliveroo, Uber Eats, Just Eat)- Development of social network strategy (IG, FB, LI)- Implementation of a franchise development action plan- Competitive intelligence and market research analysis

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  Human & Work

  Jan 2022 - now

  Product Marketing Manager

  B2B prospecting :- Growth hacking (Sales Nav., Phantom Buster, Dropcontact)- Email campaign (Sendinblue/Brevo, Click Dimensions)Follow the evolution of the offer life cycle and analyze :- The market (trends and impacts)- Group positioningEnsure the development of the offer portfolio:- Define and implement the necessary adjustments to existing offers- Identify new offers and support their developmentPromote products:- Define and implement the marketing plan- Define and update sales materials (internal and external) Voir moins