Patricia Untinen

Experience

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  OutMatch

  Apr 2018 - Jul 2018

  Digital Marketing Copywriter Intern

  Wrote personable and relatable articles tailored to the target market of middle-aged women on The Hearty Soul and Healthy Holistic Living. Uploaded articles to WordPress and inserted pictures, relevant videos, and at least two embedded links per draft. Did keyword searches on Moz and included up to five keywords in each article for SEO purposes. Searched for backlink opportunities on relevant articles based on appropriate Moz metrics, such as domain authority and the number of internal and external links. Edited articles according to feedback from superiors. Came up with persuasive social media captions for a variety of written pieces. Show less

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  Arnold Street Media Inc.

  Jan 2019 - Nov 2022

  Wrote informative and engaging blogs that include relevant CTAs for various clients. Performed keyword searches to maximize SEO impact in written content. Uploaded blogs to WordPress and Webflow. Created newsletters using MailChimp. Produced web copy according to client specifications. Scheduled social media content on Sprout Social, Hootsuite, and Later. Composed monthly social media content calendars with creative captions and relevant hashtags for clients. Helped create digital marketing plans and strategies. Performed account management duties. Show less

  • Senior Digital Account Manager

    Jul 2022 - Nov 2022

  • Content & Digital Marketing Manager

    Jun 2021 - Jul 2022

  • Digital Content Creator

    Jan 2019 - Jun 2021
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  Brand of a Leader

  Feb 2023 - Nov 2024

  Senior Copywriter

  Ghostwrote LinkedIn content and articles published in Inc. Magazine for entrepreneurs and C-suite executives. Edited written work produced by other team members. Wrote compelling Instagram captions optimized for the platform. Rewrote and updated LinkedIn profiles for entrepreneurs and executives. Composed website copy and verified the functionality and layouts of clients’ personal websites. Created briefs aligned with clients’ branding needs.

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  Verity

  Dec 2024 - now

  Communications Manager

  Create and edit social media content for Instagram and LinkedIn, including compelling captions and short-form videos. Write and manage weekly, monthly, and ad hoc promotional emails for The Verity Group of Companies, which includes a private women’s club, a premier spa, and a Michelin-recommended restaurant. Oversee interdepartmental communications and support cross-team collaboration. Assist with the coordination of club events and write engaging, informative descriptions to drive participation. Show less