Michael Estela

Experience

• 

  Staples Stores

  Feb 2009 - Jul 2020

  Brought in to turn around Georgia’s highest volume district faced with declining sales and market share loss to competitors. Inherited deteriorating store infrastructure, poor associate morale, weak inventory management process, and low customer satisfaction scores. Promoted to provide visionary leadership in Atlanta/Alabama District Retail Sales and Operations with direct accountability for $60M P&L. Built and led a team of 18 salaried store managers, 18 salaried sales managers, and +400 associates, covering 2 states. Oversaw $7M labor budget, $10M store inventory, strategic planning, employee development, community relations, and safety programs. Voice of U.S. Retail field operations to influence policy, procedure, process, and broader organization. Regional Labor Caption. Weekly Financial review of Labor, Scheduling Effectiveness, Overtime, and Payroll. • Improved customer service scores, revenue gains in key categories, and operating profit (OP) rate in profit-challenged stores by introducing strategic sales and operational processes.• Within first 2 years, increased profitability of market by $1M through condensing market portfolio, reducing shrink, elevating talent, providing excellent service and increasing high margin category sales despite overall negative growth. • Strategically built and executed business plan around copy and print services to offset declining core sales and increase profitability resulting in 20% comp in category #1 in chain, delivering overall district sales comp of 3% versus chain at negative 1%, and direct contribution of $3.2M in Profit or 40% of total market profit.• Strategically built and executed business plan around inspired selling to offset declining core sales and increase profitability resulting in 2% comp in key selling categories #10 in chain Show less

  • District Manager

    Jan 2012 - Jul 2020

  • Regional Sales & Service Manager

    Feb 2009 - Jan 2012
• 

  DICK'S Sporting Goods

  Oct 2020 - now

  Store Manager / Remodel Coordinator