
James A.
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About me
Building generational tech
Education

IACT College
2010 - 2012Diploma In Mass Communication Public Relations, Advertising, and Applied CommunicationActivities and Societies: Student Council - Head of Sports

SMK Bandar Sri Damansara 2
2006 - 2010Accounting and Business/Management
University of Hertfordshire
2014 - 2016Bachelor of Mass Communication Mass Communication/Media StudiesUniversity of Hertfordshire affiliation with IACT College, 2+0 Bachelor (BA) Hons Degree in Mass Communication.I carried out this degree in Malaysia for two years.
Experience

Chili's
Feb 2010 - Jan 2011WaiterWaiter - Bartender - HostSummary: Efficiency and Hard Work always pays off

Red Archer
Sept 2012 - Oct 2013Event ExecutiveAt Red Archer, I carried out my mandatory three months internship program before transitioning into a full-time Event Executive. I've learned the foundations towards building my career: - Costings- Planning- Execution - Third-party vendors- Client servicing - Proposal presentation Led by, well experience managers and directors of the industry, Red Archer is ever resourceful in ideas and execution. A perfect blend of youth and experience, Red Archer was a stepping stone for me into the working industry. Summary of learning: Provide solutions rather than problems Show less

Star Media Group Berhad
Oct 2013 - Sept 2014Sports WriterAfter Red Archer, I continued my quest in exploring other industries. The Star Publication was my next stint for 6 months (internship) where I learnt what it takes to be a journalist. Stationed in the sports section, I was given the chance to cover various sporting events and interview international and local athletes. This has taught the general process of how to produce articles and how to run stories from press releases. At the same time, I was required to travel frequently, hence this made me a go-getter for stories.Summary of learning: You want that story, go and get it Show less

Cross Muay Thai Sdn Bhd.
Feb 2015 - Aug 2015Sales & Gym CoordinatorI was responsible for gym coordination and servicing existing and potential customers. Tasked to meet monthly sales targets based on individual and group memberships. With this responsibility, I had to ensure the gym well being was in top condition. Other responsibilities involved brainstorming and reaching out for partnerships with organizations as possible sales or sponsorship standpoint. Summary of learning: Sell what you love.

VLT Kuala Lumpur
Oct 2015 - Nov 2017After completing my three months internship at VLT, I jumped at the opportunity to work with them full time having enjoyed and learnt bundles during my stint here. As a full time at VLT, I was given the opportunity as an Account Executive role specifically for BMW Malaysia account. Here are the specific responsibilities in which I have carried out: BMW Malaysia website - For BMW Malaysia website, I was tasked as the person in charge to ensure website maintenance in terms of content and campaign updates are delivered - Proposing sales and strategies on campaign execution for better reception - Person in charge of the website revamp and transition to Adobe Experience Manager 6 (AEM6) - Monthly reporting of website performance presented to Client - Costings for out of scope projectsBMW Social Media Platforms - Assist in ad hoc social postings for Facebook and Instagram - Event attendance for social media coverage - Execution of campaigns With the above responsibilities, I have been guided and lead to take on a hybrid roles of execution, sales, management and strategy/planning. Selling of ideas proposed by Creative team and its relevance and benefits when delivering the brand to consumers. Ultimately ensuring Client's request are delivered and campaign engagement provides growth to overall brand. Summary of learnings: Never stop hustling. Show less The last stop in my quest to explore various industries. Three months of internship (Degree) at VLT was a great learning experience and applying what I've learned from my previous companies. In my internship period, I've assisted and managed Clients such as Munchy's, Astro World of Movies, and Astro Supersport accounts. My responsibilities:- Servicing Client's needs for daily social media campaigns- Communicate deliverable's internally with Creative team- Responsible and person in charge of Euro 2016 social media campaignIn this internship, I was led by strong individuals in the Client Servicing department to carry out materials and deliverables based on the Client's brief. With this, it has taught me various skills like multitasking, quality of work, Client servicing, and much more. Summary of learning: Be fluid and be ready to use every ounce of your skills Show less
Senior Account Executive
Dec 2015 - Nov 2017Account Servicing Intern
Oct 2015 - Dec 2015

Motiofixo Sdn Bhd
Nov 2017 - May 2019Account ManagerA fresh challenge and more responsibilities to take on at Motiofixo. After ten years of experience, Motiofixo is an Agency that needs an injection of fresh ideas and direction. I was brought in to spearhead the direction given by the heads of the company.I was tasked and entrusted with the following:- Talent acquisition and team expansion - Building an efficient and effective structure for internal and external workflow. - Maintaining relationship with Clients- Building Motiofixo's reputation - Implementing fresh SOP's and roles segregation - Oversee team of Account Executives and all existing projects and Client's - Business development - Initiate internal get togethers and improve relationships and culture- Work the team towards a quarterly KPIThe first two quarters of my time with Motiofixo had seen Client's like Shell, Alcon, Warner Music, Altimet, IPC, KLCC Convention Centre and Pernec appointed us as their Creative/Production Agency. Show less

Pestle & Mortar Clothing
May 2019 - Apr 2021Sales & Project LeadHad an interest in the fashion industry for a while now, I embark on this journey by applying my experiences from different industries and learnings to the fashion world.

Reprise Digital
Apr 2021 - Nov 2021Social Media ManagerGiven the opportunity to rediscover the industry that started my career. Joined the social media team at Reprise Digital under the IPG Mediabrands umbrella. Managed several accounts such as Ford Malaysia, UMobile, GoPayz and Air Selangor with a team of executives. Managing these accounts during the pandemic was a challenge for brands to fully utilise budgets.My short stint with the team was due to an opportunity to move to Singapore.

Huggs Coffee
Nov 2021 - Dec 2023Project Manager
MedHub Media
May 2024 - Oct 2024Project Consultant
Coda Labs
Jun 2024 - nowHead of Operations/Co-Founder
Licenses & Certifications
- View certificate
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EF SET English Certificate 73/100 (C2 Proficient)
EF Standard English Test (EF SET)Feb 2024
Volunteer Experience
Volunteer
Issued by Epic Homes on Apr 2010
Associated with James A.Community Football Coach
Issued by BCFP on Aug 2014
Associated with James A.
Languages
- enEnglish
- maMalay
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