Rachel N Larson

Experience

• 

  University of Wisconsin-River Falls

  May 2012 - Aug 2012

  Graphic Design Intern

  • Assisted the University Communications Office in the development of a wide variety of projects incorporating current promotional initiatives.• Managed the production and printing of promotional materials including: Facebook banners, web page ads, department landing pages, large format posters, tabletop displays and promotional brochures.• Managed projects through correspondence with clients via personal meetings and email.• Packaged all projects for printing and sent orders to the on campus printing service to meet client's project deadlines.• Assisted the Marketing Department by photographing the University campus and editing these images for the University archives using Photoshop.• Continuously provided campus-wide design support through demonstration of my fluency in the Adobe Creative Suite design programs: Photoshop, Illustrator and InDesign. Show less

• 

  ALVA-AMCO PHARMACAL COMPANIES, LLC

  Jul 2013 - now

  Alva-Amco is a leading U.S. producer of specialty non-prescription pharmaceuticals, dietary supplements, and cosmetics sold through leading pharmacies, supermarkets and mass merchants throughout North America and in an increasing number of international markets.Alva-Amco has a long and respected history of product innovation, quality and consumer satisfaction dating back to its very beginnings in 1904. Today, Alva-Amco markets over 20 specialty brands, many of which are leaders in their respective categories Show less

  • Senior Designer – Graphics & Packaging

    Nov 2021 - now

  • Graphic Designer & Project Coordinator

    Dec 2019 - Nov 2021

  • Graphic Designer

    Jul 2013 - Dec 2019
• 

  HoofTracks

  Aug 2022 - now

  Lead UX Researcher & UI Designer

  • Conducted in-depth user interviews to collect raw data and user testing to design product. • Formed UX workflows, process maps and journey maps.• Direct and indirect competitor analysis.• Developed business model and case studies.• Built wireframes, low/mid/high fidelity prototypes and design system.• Ground-up Figma build + style guide, ensuring quality control as well as timely and efficient production.