Bedomitraa Sil

Experience

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  Capital First Limited

  Jun 2015 - Dec 2018

  Sales And Marketing Specialist

  • Acquisition of new business by community engagement• Sourcing and managing channels of business• Stakeholder engagement in disbursal process and ensuring that TAT is met• Build and sustain effective communication with all process stakeholders in an effort to maximize the customer experience.• Financial Analysis• Process Transitioning, Team Motivation, forming standard operating procedures and Client Relationship Management• People management

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  IDFC FIRST Bank

  Dec 2018 - Sept 2022

  Marketing Specialist

  • Conduct market research to find answers about consumer requirements, habits and trends• Brainstorm and develop ideas for creative marketing campaigns• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)• Liaise with external vendors to execute promotional events and campaigns• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Show less

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  Astreya

  Sept 2022 - now

  Marketing Analyst

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door• Deploy successful marketing campaigns and own their implementation from ideation to execution• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis• Produce valuable and engaging content for our website and blog that attracts and converts our target groups• Build strategic relationships and partner with key industry players, agencies and vendors• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely• Oversee and approve marketing material, from website banners to hard copy brochures and case studies• Measure and report on the performance of marketing campaigns, gain insight and assess against goals• Analyze consumer behavior and adjust email and advertising campaigns accordingly• Managing and maintaining coordination with multiple stakeholders across the globe Show less