Kim Goodson, MBA

Experience

• 

  American Greetings

  Jan 2001 - Jan 2012

  • Supervised Gibson Seasonal and Everyday card lines totaling gross sales of over $60mm with P&L responsibility with results 10% over sales plan• Launched new Gibson line by updating brand strategy, caption mix, pricing structure, design guidelines and signage giving freshness to brand• Engaged with Sales on prospecting and presenting to new accounts to grow market share• Improved sales 4% in existing accounts through testing product mix and space allocation• Organized multiple greeting card occasions through pricing, merchandising, assortment planning and distribution while working closely with Product Development counterparts• Drove FY'13 initiative planning for the Target Everyday Card Team• Directed team through financial forecasting and creative capacity planning process Show less

  • Associate and Merchant Manager, Greeting Cards

    Jan 2008 - Jan 2012

  • Product Development Manager, Invention Lab

    Jan 2006 - Jan 2008

  • Associate/Product Manager, Gift Wrap

    Jan 2004 - Jan 2006

  • Assistant Product Manager, Gift Wrap

    Jan 2001 - Jan 2004
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  Darice, Inc.

  Jan 2012 - Jan 2020

  • Achieved corporate objectives for products on Amazon, Walmart, Wayfair and Zola by increasing sales 11% through developing growth plans and leading sales direction• Collaborated with outside agencies to maximize SEO, consumer behavior, advertising strategy and product content to exceed a 4:1 ROAS• Launched new items for promotions and shopping events Prime Day and Way Day through alignment with product management and replenishment teams raising in stock rates 11%• Improved Amazon internal scan margins by 4 BPS by driving growth for most profitable top selling items• Expanded sales on Wayfair over 50% YOY by engaging vendor manager and team Show less • Led Target, Michaels, Five Below, AC Moore and Aldi accounts from account service and product planning through presenting, sourcing, bidding, producing, testing and shipping• Developed new products for strategic accounts through collaboration with product development along with market research to grow seasonal sales YOY• Directed licensed party, wedding and kids programs with Martha Stewart, David Tutera and Jennifer Garner• Partnered with Joann product development team to develop new licensed kids craft line of over 60 new items and succeeded in launching on time at retail with an aggressive schedule Show less

  • Director of eCommerce Sales

    Jan 2019 - Jan 2020

  • National Account Manager

    Jan 2012 - Jan 2019
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  Kim Goodson Consulting

  Jan 2020 - Jan 2020

  Independent Marketing Consultant

  Helping brands navigate selling and fulfillment on Amazon, Wayfair, Walmart.com and other sites.

• 

  Hinkler

  Nov 2020 - Dec 2024

  Sales Director, North America
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  Faber-Castell USA

  Dec 2024 - now

  Sales Director