Glenys Archer

Experience

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  Primedia Intertec/Miramar Communications

  Jan 2000 - Jan 2002

  National Sales Director for Custom Publishing

  Independent sales contractor responsible to launch national advertising sales for Humana's membership magazines. Sold to pharmaceutical companies, DME manufacturers and their ad agencies.

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  Azina Communications

  Jan 2003 - Jan 2008

  Ex. VP of Sales & Marketing - Owner

  Formed a virtual publishing company with two partners to produce Dream Spaces, a home design magazine, dreamspacesonline.com, an online design directory, and Designing Dream Spaces, a series of webisodes. In this role, I directed the development and execution of marketing communication initiatives including product launches, sales collateral, tradeshows, campaigns, social media presence, public relations, regulatory communications, and customer events.In addition, I served Santa Barbara and San Luis Obispo, CA, the premier and subsequent issues of Dream Spaces, a B2C quarterly, printed profitably from day one. Key Accomplishments include:✔ Published Dream Spaces, a high design publication and online resource guide serving central coast California. ✔ Sold multi-channel advertising, developed sales team, rates, sponsorships, contests, promotions and public relations. ✔ "Dream Spaces" Magazine and online design resource awarded six combined industry awards from ADDY and Maggie. Show less

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  Glenys Archer

  Jan 2008 - Jan 2011

  Independent Project Management and Sales Consultant

  As an Independent Project Management and Sales Consultant, I made recommendations for business growth and tracked performances in respective markets. Clients included resort living developments Rancho Labradores and Ventanas, GTO, Mexico; US/Mexico Trade Commission, Houston, TX; offshore medical tourism center; European online B2B news organization, CopyBook, Ltd, UK; Alaska NW Charters.

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  Westside Pizza of Lompoc LLC

  Apr 2011 - Jul 2013

  Franchise Owner - Project & Brand Manager

  As a Franchise Owner (Project & Brand Manager), I was responsible for re-branding California concept and driving business expansion across this region for boutique pizza-franchise from Washington state. In this role, I identified target consumer, developed brand positioning and marketing communication plan including special events and public relations opportunities. I also developed pricing strategies that grew sales revenue and profit margins. Key Accomplishments included:✔ Store recorded the highest sales for 3 months from opening date and consistently performed in the top 15% of established stores.In addition, I reformulated recipe to comply with new nutritional standards and position franchise system to win school lunch contracts. Show less

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  Forester Media Inc.

  Jun 2013 - Jan 2016

  Brand Sales Manager

  I was hired as a Brand Sales Manager for Forester Media Inc to build and execute a proactive sales plan to drive revenue growth. In this role, I identified key industry players and crafted a new brand proposition. Key Accomplishments include:✔ Increased media sales 330% for Business Energy, a B2B brand serving the technology and commercial energy segment. ✔ Incepted three targeted supplements winning new business outside of legacy markets. For a detailed list of accomplishments, please request my resume. Show less

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  Santa Barbara Village

  Apr 2016 - Dec 2018

  Advisory Board Member

  Santa Barbara Village was one of almost 200 virtual Villages across the nation helping people in our communities remain connected, healthy, and engaged as they age-in-place. Santa Barbara Village, merged with Community Partners in Caring, a Santa Maria based non-profit with a similar mission. I have retired as a board member although remain as a volunteer.

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  Aquareon, LLC

  May 2016 - Dec 2018

  Team Project Leader

  As Team Project Leader for Aquareon, LLC, I managed feasibility phase identifying market needs and opportunities, competitive landscape, permitting, contractor pricing, investor funding for proposed sustainable agrihood community in San Miguel de Allende, GTO, MX