Mark Buelow

Experience

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  Mark Buelow Unternehmensberatung

  May 2003 - Aug 2005

  Consultant

  Marketing consulting services Consulting projects to SME & Bluechip companies in consumer electronics B2B, healthcare Industries & media sectorManaging project teams of various sizes

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  Olympus Europa Holding GmbH

  May 2004 - Oct 2004

  External Consultant

  Project manager of a team of five consultantsMarketing & technology concept for the launch of a photo kiosk to the European market

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  Olympus Europa Holding GmbH

  Jan 2005 - May 2008

  Consumer Electronics | B2CD-SLR camera systems (Olympus E-System)Product Management, responsibility for 25 national/regional markets in Europe & AfricaSix product launches, campaign planning “Discover your world”, trade & consumer shows, online, brochures, customer club & magazine, PR, ambassador programme, POS material Imaging / Photo kiosk | B2BStrategic Marketing DepartmentCreation & establishment of regional category in European marketsMarketing & communications, internal & sales projects

  • European Product Manager

    Jun 2006 - May 2008

  • Marketing Assistant

    Jan 2005 - Jun 2006
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  Sony

  Jul 2008 - Mar 2011

  European Marketing Manager

  Retail & event photofinishing, ID photo solutions | B2BFull marketing responsibility (commercial and communications) for EuropeDriving of European activities (planning, pricing, promotions, procurement)Seven product launches, campaign planning “Life by You. Print by Sony.”, trade & consumer shows (e.g. Photokina, PMA), online, brochures, POS material, PRRestructuring of European distribution channel and sales organisation, setup of consistent pricing structure, increasing efficiency of logistics Show less

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  Dai Nippon Printing Photo Imaging Europe Sas

  Apr 2011 - Jan 2015

  Head of European Marketing

  On-site photofinishing | B2BRevenue +430%. Two direct reports. Report to SVP Sales & Marketing.• Member of the management committee from September 2012. • Product management: coordination of product planning with global HQ and other regions, product launches, lifecycle management.• Change management: internationalisation, integration of acquisition.• Strategic setup of corporate marketing platform: marketing plan, execution with agency network and communications team, campaign planning.• Brand development: transfer world renowned OEM manufacturer and industry inventor to develop brand value for own business.• Sales: interim account management for Spain (2011). Show less

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  Lumileds

  Nov 2015 - now

  Downstream marketing: business management, 1 direct report.• Regional business management: key product portfolio, including halogen, xenon and conventional lamps (upgrades and spare parts), headlight restoration kits, LED auxiliary lights, car air purifiers, consumer batteries. • Defending market leadership in mature market environment: innovation leadership, profitability, and competitiveness, international alignment, on Philips and NARVA brands.• Business development: new product categories, evaluation of new potential• Team management & coordination: product manager, pricing, marketing communications, trade marketing and digital marketing teams.• Integral project leader for a portfolio expansion project in LED (R&D, procurement, quality, standardisation and regulation, finance, marketing, sales) Show less Marketing upstream : Ideation & direction Direct report to Senior global marketing director • Head of springboard committee: from ideas to product development. • Development of product strategy Lamps & LED in coordination with multiple stakeholders (category PMM, R&D, legal, IP, Regulations, regional marketing organizations). • Direction of five regional product managers (dotted line) across time zones. • Coordination with regional marketing directors for implementation of strategy, share of best practise and local product mix.• Alignment with category PMM and R&D, direction for short-, mid- and long-term portfolio development. Show less

  • Sr. Global Marketing Manager, Automotive Aftermarket

    Oct 2021 - now

  • Sr. Product Manager, Automotive Aftermarket EMEA

    Nov 2017 - Oct 2021

  • Sr. Manager Strategic Marketing, Global Automotive Aftermarket

    Nov 2015 - Oct 2017