Katie Hulme

Experience

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  Air France

  Aug 1999 - Sept 2005

  Press and PR Manager UK & Ireland

  •Management of media relations in UK and Ireland – design and implementation of PR plan to generate positive media coverage for corporate initiatives, product and network developments. •Briefing media on Air France local and corporate issues – briefing senior management for media interviews in national and trade publications. •Event management •Internal communications – advisor on communications strategy following merger with KLM, to increase employee awareness and motivation. Devised internal PR plan for recent Employee Share Offer (Feb 2005), seeing increased uptake. Editing of internal publication.•Crisis management – effective handling of negative publicity in UK and Irish media. •Responsible for managing Press and Communications Officer and Communications Assistant•Management of budget allocation to achieve best return on investment for Air France for press activities. Show less

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  Delta Air Lines

  Oct 2005 - Feb 2012

  Communications Manager EMEA

  At Delta I devised the communications strategy for a number of new route launches throughout Europe, India and Africa as part of the airline’s largest international expansion in its history. This involved managing a number of PR agencies around the region. I worked on communications around Delta's industry-leading joint venture with Air France, KLM and Alitalia.

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  Plane PR

  Feb 2012 - now

  International Communications Specialist & Awards Submissions Writer

  Current clients include SkyTeam, the global airline alliance, and Delta Air Lines. I work across all areas of external communications for my clients, helping deliver outstanding results and engagement across key audiences. My work includes: Strategic internal and external communications planning and implementation across international marketsAward-winning awards submissions - of the awards submissions I have written for SkyTeam this year, 4/5 have won their category and a fifth is shortlisted. Award wins include Skift Ideas Awards 2024. Media Engagement - I have in-depth experience of working with media worldwide. Copywriting (press releases, magazine articles, feature stories)Newsletters - internal, B2B, B2CExecutive speech writingSocial media - strategy development and implementation across Facebook, LinkedIn, Twitter, corporate BlogsSocial media community management Event management - press conferences, networking events, new route and product launchesCrisis and reputation management Show less