Lexy Elk

Lexy Elk

Marketing Assistant

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location of Lexy ElkGreater Cleveland

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  • Timeline

  • About me

    COO/Executive Vice President at ProtectALL Insurance

  • Education

    • Chapman University

      2015 - 2017
      Master of Business Administration (M.B.A.) Marketing/Marketing Management, General
    • Ohio University

      2009 - 2013
      Bachelors of Science Education; Early Childhood Education

      4-Year Ohio Resident Educator License in Early Childhood Education (P-3)

  • Experience

    • Elk + Elk

      Feb 2014 - Jun 2015
      Marketing Assistant

      -Created and wrote annual marketing contracts with media partners/TV Stations throughout Ohio.-Created global report demonstrating annual spends, products, and services to be delivered per each agreement in each DMA.-Worked collaboratively with TV Stations on organizing and promoting variouscharitable/educational/community campaigns such as “Wait 2 Txt”, “Pay It Forward”, “None 4 Under 21”, Kyrie Irving’s Pro Sports Camp, and Playhouse Square Summer Movie Series.-Evaluated marketing proposals from various media partners and/or potential partners while evaluating cost per point and cost per thousand to determine both the quality and quantity of the TV spots,internet, and other digital products and services.-Worked collaboratively on TV scripts and the production of TV commercials.-Organized and scheduled meetings to negotiate and finalize annual TV contract renewals throughout Ohio.-Reviewed compliance for delivery of products and services on a monthly basis.-Created a report demonstrating on and off weeks of TV advertising and how it related to call volume from the various DMA’s.-Produced statewide report demonstrating TV spot schedule from each TV media station partnerfocusing on actual programming and its target demographic.-Maintained and established professional relationships with media partners throughout Ohio.-Attended professional development seminars such as Mass Torts Made Perfect, American Association of Justice, National Trial Lawyers Summit, and Trail Lawyers Marketing Roundtable. Show less

    • Beatshare, Inc.

      Sept 2016 - Jan 2017
      Graduate Intern

      Work collaboratively with the graduate intern team and the creators of Beatshare to help promote Beatshare's app across Chapman University's campus. I helped develop and start Beatshare's influencer marketing initiatives.

    • GoVyrl, Inc.

      Sept 2016 - Dec 2016
      Graduate Marketing Intern

      I worked as Vyrl's Graduate Marketing Intern and worked collaboratively with their Marketing director in their brand outreach initiative to help find new brands to engage with the app, creating content for Vyrl's various social media pages, and helped with customer service.

    • CASEpeer Legal Software

      May 2017 - Jan 2019
      Client Manager

      CASEpeer is a secure, cloud-based case management software for personal injury law firms. It’s an intuitive, streamlined, paperless solution for every task, from intake to resolution. We eliminate the pain points that prevent you from running your practice proactively. Large firms and solo practitioners alike benefit from the rich features including lead tracking, auto-generated documents, powerful management tools and dynamic reports. CASEpeer is designed to maximize the potential of your practice. Show less

    • ProtectALL Insurance

      Jul 2019 - now
      Partner
  • Licenses & Certifications

    • Google Adwords Fundamental

      Google
      Dec 2015