
Lexy Elk
Marketing Assistant

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About me
COO/Executive Vice President at ProtectALL Insurance
Education

Chapman University
2015 - 2017Master of Business Administration (M.B.A.) Marketing/Marketing Management, General
Ohio University
2009 - 2013Bachelors of Science Education; Early Childhood Education4-Year Ohio Resident Educator License in Early Childhood Education (P-3)
Experience

Elk + Elk
Feb 2014 - Jun 2015Marketing Assistant-Created and wrote annual marketing contracts with media partners/TV Stations throughout Ohio.-Created global report demonstrating annual spends, products, and services to be delivered per each agreement in each DMA.-Worked collaboratively with TV Stations on organizing and promoting variouscharitable/educational/community campaigns such as “Wait 2 Txt”, “Pay It Forward”, “None 4 Under 21”, Kyrie Irving’s Pro Sports Camp, and Playhouse Square Summer Movie Series.-Evaluated marketing proposals from various media partners and/or potential partners while evaluating cost per point and cost per thousand to determine both the quality and quantity of the TV spots,internet, and other digital products and services.-Worked collaboratively on TV scripts and the production of TV commercials.-Organized and scheduled meetings to negotiate and finalize annual TV contract renewals throughout Ohio.-Reviewed compliance for delivery of products and services on a monthly basis.-Created a report demonstrating on and off weeks of TV advertising and how it related to call volume from the various DMA’s.-Produced statewide report demonstrating TV spot schedule from each TV media station partnerfocusing on actual programming and its target demographic.-Maintained and established professional relationships with media partners throughout Ohio.-Attended professional development seminars such as Mass Torts Made Perfect, American Association of Justice, National Trial Lawyers Summit, and Trail Lawyers Marketing Roundtable. Show less

Beatshare, Inc.
Sept 2016 - Jan 2017Graduate InternWork collaboratively with the graduate intern team and the creators of Beatshare to help promote Beatshare's app across Chapman University's campus. I helped develop and start Beatshare's influencer marketing initiatives.

GoVyrl, Inc.
Sept 2016 - Dec 2016Graduate Marketing InternI worked as Vyrl's Graduate Marketing Intern and worked collaboratively with their Marketing director in their brand outreach initiative to help find new brands to engage with the app, creating content for Vyrl's various social media pages, and helped with customer service.

CASEpeer Legal Software
May 2017 - Jan 2019Client ManagerCASEpeer is a secure, cloud-based case management software for personal injury law firms. It’s an intuitive, streamlined, paperless solution for every task, from intake to resolution. We eliminate the pain points that prevent you from running your practice proactively. Large firms and solo practitioners alike benefit from the rich features including lead tracking, auto-generated documents, powerful management tools and dynamic reports. CASEpeer is designed to maximize the potential of your practice. Show less

ProtectALL Insurance
Jul 2019 - nowPartner
Licenses & Certifications

Google Adwords Fundamental
GoogleDec 2015
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