Thomas Erling

Experience

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  City of Downey

  May 2015 - Aug 2017

  Lifeguard

  Ensure the safety of all pool patrons. Perform rescues and document incidents as well as clean and maintain the facility.

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  C3 Public Strategies, Inc

  Jun 2018 - Aug 2018

  Canvasser

  Canvassed Anaheim neighborhoods conducting verbal surveys to gauge public opinion on local policies.

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  Impact Networking, LLC

  May 2019 - Aug 2019

  Sales Intern

  Performed roughly a thousand in-person cold calls and telesales calls each. Vastly developed sales and interpersonal skills on a professional level, selling IT management, marketing services, managed print solutions, and ERP solutions to businesses throughout Los Angeles County.

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  Agency 241

  Feb 2020 - May 2020

  Web Developer

  Built out an event planning and e-commerce store with Shopify for a local client. Managed, met, and exceeded client’s needs and expectations and taught myself new skills on the job.

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  American Marketing Association Long Beach

  Jun 2020 - May 2021

  Director of Corporate Relations

  It is my duty to reach out to and manage relationships with marketing agencies and other corporate businesses on behalf of the American Marketing Association's Long Beach chapter.

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  Agency 241

  Sept 2020 - Dec 2020

  Account Manager

  Lead a team to develop a newly founded e-commerce clothing brand. Improve website structure and brand aesthetic, as well as creating content and managing a social media campaign leading up to Black Friday.

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  Hawke Media

  Oct 2020 - Jan 2021

  Social Media and Digital Marketing Intern

  I have helped research, curate, and prepare organic content for brands’ websites and blogs as well as social media accounts across Instagram and LinkedIn. I have also researched and identified optimal influencers for targeted influencer marketing campaigns and developed a number of skill sets using professional software to carry out these tasks.

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  INNOCEAN USA

  Jun 2022 - now

  I take a holistic view of our digital ecosystem by combining website analytics with media performance data. While I’m still the go-to resource for tracking user journeys and on-site engagement, I also collaborate closely with strategy, business intelligence, and media teams to align paid media efforts with real-time site insights. I connect the dots between how visitors arrive, how they behave once they’re on the site, and why certain campaign tactics perform better than others. I enjoy bridging data silos and helping every stakeholder speak the same analytics language, and linking the efforts of multiple teams to website performance. Ultimately, my goal is to use data to create a cohesive, cross-channel strategy that moves the needle for our clients in a tangible, meaningful way. Show less I am the go-to resource for all things data on a high-traffic automotive website. Whether it was a monthly performance report or a spur-of-the-moment investigation, I lived in Adobe Analytics—translating raw metrics into strategic insights that helped senior stakeholders make confident decisions. I loved digging into user behaviors, uncovering unexpected trends, and explaining complex findings in clear, actionable language.A few highlights include: • Leading End-to-End Reporting: I created comprehensive monthly dashboards and custom ad hoc analyses for national executives, ensuring they had a real-time grasp of site performance and marketing ROI. • Reimagining Tagging & Data Architecture: Working in tandem with dev teams, I introduced a more robust tagging strategy in Tealium and Adobe Analytics. This overhaul significantly improved data accuracy and gave us richer insights into how users explored the site. • Building Cross-Functional Bridges: Whether brainstorming with creative, media, or UX teams, I made sure data was at the heart of every decision. I loved collaborating to align campaign goals with user tracking, boosting the impact of each initiative. • Mentoring New Analysts: As our team grew, I took pride in helping new hires quickly pick up best practices in analytics, from creating custom metrics to scheduling automated reports. I was hands-on in training and enjoyed empowering them to flourish.Great analytics isn’t just about crunching numbers, it’s about telling a story with data — one that can spark ideas or shape strategy — and ultimately delivers results. Show less

  • Integrated Analyst

    Mar 2024 - now

  • Tier 1 Website Analyst

    Sept 2022 - Mar 2024

  • Tier 2 Media Analyst

    Jun 2022 - Sept 2022