Todd Rutland

Experience

• 

  Pilot Publications, DBA CouponMint Magazine

  Jan 1998 - Dec 2005

  Co-Owner, Territory Sales Manager

  • Initiated start-up territory of direct mail magazine thru a successful brand identity advertising campaign• Grew start up territory to $350,000 in sales in first year; grew sales 13% in second year while maintaining a 55% gross profit margin• Received “President’s Award” for highest market share & sales dollar increase for a start up territory• Produced four direct mail magazines per year with average revenue sales of $90,000 per quarter• Responsible for 10 (FTE) ranging from sales executive’s, graphic designers, production and office staff• Engaged cross functional resources in order to achieve goals and meet customer needs• Solely generated all outside sales leads and closes in the sales cycle• Training officer to all new company employees in the middle Tennessee territory• Management duties included: Client development and project maintenance, project conception, supervision of production and printing, and coordination between designers, production staff and client Show less

• 

  US Bank

  Dec 2005 - Dec 2007

  AVP, Bank Manager

  • Directly initiated branch start-up in Spring Hill, to expand bank’s market share and develop client relationships thru exceptional customer service• Recruited a sales team of 5 (FTE) to achieve branch goals thru weekly coaching and development plans• Responsible for passing annual branch operations audit with an “A” in 2006 and 2007• Controlling (NIE) Non Interest Expenses to 97.55% under budget while increasing (NII) Non Interest Income 119.47% over goal thru Q2 of 2007• Exceeded (DSC) Deposit Service Charge goal by 124.21% and Credit Card goal by 110% thru Q2 of 2007• Increased loan growth thru outside business referrals to meet 100.10% of Loan goal thru Q2 of 2007• Received “Branch of the Quarter” Award in Q4 of 2006 out of 134 regional branch managers• Achieved a Q2-2007 “Pinnacle” Award for being in the Top 10% of incentive earners in the company• Received the annual 2006 TN district award, for “Highest deposit growth increase and net checking account increase• Utilized branch teamwork and sales management to achieve a 132.9% above average goal in the last 4 quarter sales campaigns • Establishing and building of new business client relationships through outside sales calls, workplace banking events and Spring Hill Chamber of Commerce network meetings Show less

• 

  Online Design Group

  Dec 2007 - Oct 2009

  Partner, VP of Sales and Marketing

  Partnered with wife who owns online design business to facilitate the outside selling activities. Created marketing campaigns, graphic design projects and web branding solutions for small business clients.• Development focuses on maintaining and expanding business relationships/market share of Online Design Group’s interactive media solutions to small to medium business clients• Utilized strategic probing to identify, evaluate, and recommend new venture startup social media strategies or Web 2.0 branding solutions• Analyze web site traffic or analytical data to implement strategic improvements and to provide Search Engine Optimization, Search Engine Marketing, and Social Media Marketing guidance in technical areas• Implemented, developed, and maintained client email lists to employ marketing campaigns, that drive the attainment of critical marketing objectives• Leveraged B2B, value added affiliate partnerships with other graphic design companies, in order to achieve our target metrics and vision objectives• Coordination and supervision of projects, thru our strategic outsourcing partnerships of graphic designers, programmers, and print vendors• Responsible for implementing and tracking go-to-market plans, with direct marketing (PPC) and email campaigns• Formulated and controlled www.onlinedesigngroup.net‘s marketing budget, online marketing strategy and Profit & Loss statement• Ability to switch from strategic vision, to operations that drive the desired metrics Show less

• 

  What A Trip! Entertainment

  Mar 2008 - Mar 2009

  Consultant, Internet Marketing

  What a trip entertainment hired me as a Internet Marketing Consultant. One of Online Design Groups current clients, for whatatriptours.com and acmtrips.com. I worked with them on numerous important music industry projects that required my analytical skills, including network televised awards shows such as CMA and ACM. What a Trip Entertainment, is 10-year old country music trip package company. They are poised to experience exponential growth in the country music events and trip tours marketplace...• Analyze web site traffic or analytical data to implement strategic improvements and to provide Search Engine Optimization, Search Engine Marketing, and Social Media Marketing guidance in technical areas• Implemented, developed, and maintained client email lists to employ marketing campaigns, that drive the attainment of critical marketing objectives• Coordination and supervision of projects, thru our strategic outsourcing partnerships of graphic designers, programmers, and print vendors• Responsible for implementing and tracking go-to-market plans, with direct marketing (PPC) and email campaigns Show less

• 

  Fifth Third Bank

  Oct 2009 - now

  VP, Certified Bank Manager III

  • Execute integrated sales, relationship, and credit strategies that align with the branch business plan to achieve desired revenue, expense and service goals​• Create a warm, welcoming and friendly client centric branch environment in which all branch employees work together to provide excellence client service• Train new hire managers and personal bankers, on proven strategies to build long term banking relationships• Primary focus on growing balance sheet, fee income, consumer loan volume, investment revenue, net DDA, small business, and credit card production• Provides inspiration and leadership to the branch staff daily through one-on-one coaching, morning huddles, and end of day cool downs. • Acquire new Small Business and consumer loan relationships, while maintaining a $500,000 weekly loan pipeline• Community and network functions regularly attended, to foster new business relationships.• Market Fifth Third brand to business owners, managers, and CEO’s, through lunch & learn, and onsite HR events • Business to business outside prospecting to acquire new treasury management, merchant service and payroll account relationships. • Commitment to customer service is a top priority and personally averaged 4.93 out of 5 on CEI client satisfaction surveys• Awarded Bank Manager Of The Year in 2018. Awarded the President’s Circle in 2017, 2012 and 2011, for being in the top 5% of bankers within the Fifth Third footprint of 10 states. Awarded the TN affiliate Presidents Council award in 2010 based on exceptional client experiences Show less