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Rishika Baratam

Rishika Baratam

Campaign Associate

Followers of Rishika Baratam800 followers
location of Rishika BaratamMumbai, Maharashtra, India

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  • Timeline

  • About me

    Senior Research Manager - Consumer Insights (FMCG) at Kantar

  • Education

    • Kendriya Vidyalaya

      2004 - 2014
      All India Senior School Education, All India Secondary School Education Mathematics

    • SDA Bocconi Asia Center

      2018 - 2020
      International Master in Business

      Activities and Societies: Member of Marketing, Consulting and Social Club.

    • Kirori Mal College, University of Delhi

      2014 - 2017
      Bachelor of Science - BS Mathematics

      Activities and Societies: *Member of Leaders For Tomorrow (2015-16).*Volunteered at ENACTUS KMC (Summer of 2016).*Volunteered and conducted a General quiz at Supremum ( Mathematics fest ’16 of KMC).

  • Experience

    • Indian Institute of Management Ahmedabad

      Dec 2015 - Jan 2016
      Campaign Associate

      -Worked on 'Scholars for Change' Campaign hosted by IIM Ahmedabad (on-line).-Curated question papers for educational videos for governement school children.

    • Oil and Natural Gas Corporation Ltd

      May 2016 - Jun 2016
      Summer Trainee

      -Worked on an assignment on “Business Information Warehouse” in the department of‘PROJECT- ICE(Information Consolidation Efficiency).-Required to analyze data and present actionable information to help end usersmake more informed business decisions

    • Fuzia | Fuzia Talent

      Aug 2017 - Nov 2017
      Marketing Intern

      - Interacted with over 2000 women who were engaged in creative arts on Fuzia (a social network exclusively for women)- Achieved a high target of sign-ups (10% of total) and facilitated customer relationship management

    • TEDxGateway

      Oct 2018 - Dec 2018
      Live Project : Content Curation

      - Researched on the potential speakers with the content team for the event- Helped with the curation of speaker drafts and facilitated speaker engagement- Collaborated with the speakers and oversaw the operations during the finalcritical days as a member of the speaker support team

    • The Souled Store

      Apr 2019 - May 2019
      Digital Marketing Intern

      - Curated content for product and footer descriptions of over 160 products- Incorporated relevant keywords from Google Ads for effective SEO- Revamped the meta data for all the products on the website to improve SERPrankings and increased visibility by 5%- Managed and analyzed ads on Facebook Ads Manager- Formulated an execution plan for user-location based digital marketing- Devised multi-duration and gamification strategies to yield sales

    • Leroy Merlin

      Sept 2019 - Nov 2019
      Marketing Strategy Intern

      - Developed a Digital Communication Strategy to launch a marketplace forLeroy Merlin with a proper budget allocation

    • Ghoom

      Dec 2020 - Aug 2021
      Marketing & Insights Lead

    • NielsenIQ

      Sept 2021 - now

      • Senior Research Executive - Consumer Insights (FMCG)

        Jun 2023 - now

      • Research Executive - Consumer Insights (FMCG)

        Sept 2021 - Jul 2023

    • Kantar

      Apr 2024 - now
      Senior Research Manager

  • Licenses & Certifications

    • Marketing Foundations: eCommerce

      LinkedIn
      Aug 2020
      View certificate certificate

    • Inventory Management Foundations

      LinkedIn
      Nov 2020
      View certificate certificate

    • Consumer Insights nAble Level 1 - Bronze Certification

      NielsenIQ
      Sept 2021

    • Product Management: Building a Product Strategy

      LinkedIn
      Oct 2020
      View certificate certificate

    • Market Research Foundations

      LinkedIn
      Oct 2020
      View certificate certificate

  • Volunteer Experience

    • Volunteer

      Issued by Enactus on May 2016
      EnactusAssociated with Rishika Baratam

    • Member

      Issued by Leaders For Tomorrow on Jan 2015
      Leaders For TomorrowAssociated with Rishika Baratam