Isaac Njuki

Isaac Njuki

Senior Research Executive

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  • Timeline

  • About me

    Senior Manager: Planning & Information @ BAT East & Southern Africa

  • Education

    • Strathmore University

      -
      Diploma Management Information Systems
    • Moi Forces Academy

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      KCSE
    • St. Teresa's Boys Primary School

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      KCPE
    • Kenyatta University

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      Bachelor of Education Business and Mathematics

      Activities and Societies: Rotaract; Blak Blad Rugby Club

  • Experience

    • Research International (now TNS)

      Jan 2000 - Jan 2006
      Senior Research Executive

      Project management Receiving and interpreting client briefs and translating to project proposalsQuestionnaire design.Sampling and fieldwork supervision.Preparation of clients’ reportsAnalyzing market data and distilling this into presentations, highlighting market issues and opportunities.Analysis of trade and point of purchase dynamics.Assisting clients in the review and improvement of their distribution models.Reviews and analysis of the fast moving consumer goods market in general.Periodic meetings with Clients to assist them in the interpretation of their Market DataHandled accounts for some of the biggest FMCG companies in East Africa; Kenya Breweries Limited, UDV, Uganda Breweries Limited, Celtel Africa, Coca-Cola East and Central Africa division, BAT Uganda, BAT DRC and Cadbury Kenya . Show less

    • ACNielsen

      Jan 2006 - Jan 2006
      Retail Measurement Services Manager

      Understand client business needs and strategic priorities to be able to use the data to give insights and recommendations that assist the clients to this endDeveloping and implementing the client servicing strategiesProject managementOrganise for meetings, both internal and external (client presentations & workshops)Analysis, interpretation, presentation and overall management of client dataProposal and report writingReviews and analysis of the fast moving consumer goods market in general.Staff resource developmentCoordinating / train the RMS team to ensure there is value addition to client data and deliverablesBusiness developmentHandled accounts for some of the big FMCG companies in East Africa; Tanzania Breweries Limited, Tanzania Distillers Limited, Distell, Serengeti Breweries, Sumaria Group (Tanzania), BAT Kenya, Cadbury Kenya, GSK (East Africa), Reckitt Benckiser, Unilever (East Africa), BIDCO (East Africa), Colgate-Palmolive (East Africa) and Wrigley (Kenya & Uganda). Show less

    • East African Breweries Ltd

      Aug 2006 - Nov 2013

      End to end supply chain management of imported finished goods (high end spirits brands and premium beer)Was responsible for the introduction of Diageo range of Malt Whiskeys (including Cragganmore, Cardhu, Clynelish, Dalwhinnie, Glenkinchie, Oban, Lagavulin and Singleton of Dufftown) into the East African Market, and other reserve & premium spirits including Ciroc Vodka, Don Julio Tequila, Tanqueray No. TEN Gin and Zacapa RumRe-supply of imported finished goods to other East African countriesI setup a central planning and ordering system and team for imported finished goods. Managing the paradox of reducing inventory across the group while supporting better customer service by ensuring product availability. Inventory modeling and management to targetCentral governance of policies and allocations during constraintsSLOBS managementGoods clearance (including agent management), Bond warehousing and clearance from BondServicing key account ordersBPM reportingHeld the fort for the Kenya Head of Procurement when he was away (on acting capacity, role was responsible for procurement, stores and supply planning) Show less To maintain and facilitate the Demand Management processes of the business in support of the business integration framework (S&OP - Sales & Operations Planning)Managed the S&OP monthly consensus process, including reporting to senior management on forecasts, assumptions, risks and opportunities. The role also doubled up as the strategy role for EABL Kenya A key member of the Joint Up Business Planning Team Highlight inventory risks and make recommendations to guard against holding high inventory versus low stocks that could lead to product stock outsKeep an eye on and manage SLOBS (Slow Moving and Obsolete Stocks)Track and analyse gaps between the business operating plan and the forecast numbers across the P&L lines. Initiate conversations around bridging the gap. Show less One of the roles responsible for Sales Strategy and Operations in the business.The caretaker of sales information, both internal and external (e.g. research data) and helps interpret the data to guide decision making and tracking of performance (measurement and evaluation). A Retail Audit expert in the region, thus helping the whole business get the best out of this research investment.This role managed the mission performance dashboard and also the commercial scorecard, gathering information and disseminating information guiding the sales team build a clear sales trade strategy and plans for the short, medium and long term to protect and grow KBL/UDV volumes and market share.Key contact for research agencies on trade related research and was the liaison for the sales and trade marketing team with the research team.The role had the responsibility of managing and deploying of resources that helps the sales team achieve their various objectives (including sales vehicles fleet and cooler management).Development of the overheads budgets for the team and managing it on a day-to-day basis in direct liaison with the Sales DirectorThe role was also the Control Assurance & Risk Management champion for the sales team, championing on operational compliance in the day to day sales and trade marketing activities and procedures as per company standards and policies Show less

      • Imported Finished Goods Manager

        May 2012 - Nov 2013
      • Demand Planning Manager

        May 2009 - Apr 2012
      • Sales Information & Administration Manager

        Aug 2006 - Apr 2009
    • TNS

      Dec 2013 - Jun 2018

      Business DevelopmentClient service leadAccount management and relationship buildingStrategy developmentProduct developmentProject management advisoryTrouble shooting and driving resolutionDrive collaboration across departments and units for an aligned outcome

      • Director, Retail & Shopper- West East and Central Africa

        May 2016 - Jun 2018
      • Account Director, Research and Insights - Retail & Shopper

        Dec 2013 - Apr 2016
    • BAT

      Jul 2018 - now
      • Senior Manager - Planning & Information (East & Southern Africa)

        Apr 2023 - now
      • Head of Planning & Insights (East African Markets)

        Feb 2022 - Mar 2023
      • Head of Planning (East African Markets)

        Jan 2020 - Feb 2022
      • Area Information and Insights Manager (East & Central Africa)

        Jul 2018 - Dec 2019
  • Licenses & Certifications