Hoa Dang (Jane)

Experience

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  N-Events

  Nov 2014 - Jul 2018

  Event Planner

  - Organized up to 10 big events per year (over 1000 participants per event). - Developed management & development projects for members of the organization. - Mentored and supervised next generation of the organization. - Responsible for acquiring sponsorship for the events and organization ( 20 partners such as Hanoi Creative city, Bò Sữa by Boo, Kenh14.vn, Ybox.vn,etc). - Solely managed finance of the organization. - Worked closely with celebrities and influencers for the events. Show less

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  SEONGON

  Jun 2017 - Oct 2018

  - In charge of company's customer services. - Consulted Google Ads, SEO, Facebook planning and performing services for company's marketing leads.- Classified over 150 potential clients cases each month and converted to other departments. - Attracted potential clients for the company (20 marketing leads per month). - Consulted Digital marketing plans, Google Ads plans and Facebook plans for over 50 potential clients and converted into 12 clients. - Managed Google Ads projects for Clients. - Assisted Account Manager in the creation of proposal for clients, company profile, team working process, etc.

  • Head of Marketing Qualify Lead Department

    Feb 2018 - Oct 2018

  • Account Executive

    Jun 2017 - Feb 2018
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  ShopBack

  Sept 2019 - Feb 2020

  Regional Expansion Assistant

  | CONTENT ADAPTATION MANAGEMENT | - Independently managed content adaptation for Vietnam Goto-Market in Shopback: Optimal content translation on website and in-app platform (SEO, sales driven. . . .)- Responsible for the accuracy of both website & App contents.| SOCIAL MEDIA & COMMUNITY MANAGEMENT |- Fully managed social media marketing through company's Facebook page, Instagram, YouTube channel. - Crafted contents and captions for weekly postings (more than a hundred pieces of content). - Increased social media followers by 20%. - Implemented seeding in community growths and user acquisition, mainly in two big moms & babies communities in Vietnam. - Established and carried out mini-campaigns to drive acquisition (increased 10% of new customers).| CUSTOMER SERVICE | - Assisted respond to customer queries on Zendesk and social channels with over 50 cases. - Got 95% of positive reviews from customers.| PLATFORM CONTENT & PRODUCT CREATION | - Crawled deals from merchants and competitor sites to ensure ShopBack site is updated with latest deals and promotions (more than 20 deals per week Assisted creating campaign pages content for the platform. - Came up with creative contents included event's stickers, banners, flyers, standee, backdrop, etc. Show less

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  Techcombank (TCB)

  Dec 2020 - now

  Digital Marketing Executive

  | CAMPAIGN AND CONTENT MANAGEMENT |- Develop, implement and manage social media campaigns, calendars, budgets and performance metrics.- Provide guidance and creative ideas to content designers for impactful digital content marketing.- Manage the content development calendar.- Implement hundreds of A/B testing per week.- Orchestrating digital content strategies across all online platforms.- Driving traffic and engagement that translates to sales and brand promotion.- Managing a content marketing budget.- Measuring the results of marketing activity to inform future marketing campaigns.- Managing a team of writers, illustrators and data analysts.- Implementing SEO best practices.- Knowing which platform different kinds of content are best suited to.- Designing and implementing creative marketing strategies to disseminate content. Show less