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Rubens Fernandes

Rubens Fernandes

Telemarketer

location of Rubens FernandesSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Product Leader - Group Product Manager @siprocal

  • Education

    • Senac University Center

      2018 - 2019
      Postgraduate studies in Consumer Sciences and Applied Strategies Marketing Manager Final Test Grade: 10 (100%)

      Activities and Societies: Marketing, planning, social networks, methodologies, communication, research, management etc. Consumer Sciences emerge as a multidisciplinary research field, from the growing need for brands and businesses to compete for the attention of consumers. More than ever, it is necessary to understand the relationships, stimuli and contexts that define consumer decisions and relationships. In this postgraduate program, the focus is broader than that given by traditional marketing, as we seek to understand the micro-realities of consumption, preferences, tribes, hybrid experiences between… Show more Consumer Sciences emerge as a multidisciplinary research field, from the growing need for brands and businesses to compete for the attention of consumers. More than ever, it is necessary to understand the relationships, stimuli and contexts that define consumer decisions and relationships. In this postgraduate program, the focus is broader than that given by traditional marketing, as we seek to understand the micro-realities of consumption, preferences, tribes, hybrid experiences between digital and non-digital, which guarantees a broad and humanistic view, focused on the understanding of the consumer and his journey of experiences. In the course, this is expressed through the understanding of consumption scenarios, emerging trends, concepts and practices on qualitative, quantitative and customized research methodologies, oriented to different needs. Show less

    • Cásper Líbero College

      2007 - 2010
      Bachelor of Journalism Communication - Journalism Final Exame Grade: 10 (100%)

      Activities and Societies: Journalism, communication, writing, television news, radio journalism, investigation, storytelling, press relations The goal of the course is to prepare the future graduate to face the challenges of changes in society, the job market and conditions of professional practice. For this, the course is oriented towards the development of a curriculum that combines aspects of solid humanistic training with the needs of an increasingly demanding and changing market; the course's attention to the teaching and practice of new technologies and convergences of media. The mission is to offer a full cultural formation… Show more The goal of the course is to prepare the future graduate to face the challenges of changes in society, the job market and conditions of professional practice. For this, the course is oriented towards the development of a curriculum that combines aspects of solid humanistic training with the needs of an increasingly demanding and changing market; the course's attention to the teaching and practice of new technologies and convergences of media. The mission is to offer a full cultural formation that allows the understanding of the contemporary world, the mastery of the theories inherent in journalism and the exercise of the fundamentals that characterize the profession in its diverse applications: mediation exercised in printed newspapers, magazines, various publications, broadcasters and radio and television producers, news and advisory agencies, internet and online news production, teaching and research. Show less

    • PM3 Courses

      2020 - 2020
      Product Management Online Course Product Manager

      Activities and Societies: More than 40 hours of course divided into video classes covering the topics: Product Manager Fundamentals, Product Market Fit, Strategy, Discovery and Design, Day to day execution and Product Culture. The course covers fundamentals of Product Management, Discovery, A / B Testing to more complex terms such as UX, SQL, Growth and Culture, all with practical examples from product professionals from large technology companies.

  • Experience

    • Teleperformance Brasil

      Jan 2007 - Oct 2007
      Telemarketer

      ✔ Telephonic support service for Porto Seguro company, responsible for calculating and scheduling car insurance. Subsequently, after promotion within six months in the company, monitoring other attendants to ensure the quality of the connections.

    • Image Group

      Mar 2008 - Dec 2008
      Public Relation

      ✔ Disclosure of news from four of the companies that are clients of the company and was responsible for providing results through a relationship report reached with the press.

    • São Paulo Football (Soccer) Federation

      Jan 2009 - Oct 2009
      Reporter

      ✔ Verification and writing of at least six journalistic texts per day with interviews about the teams affiliated to the entity's website.

    • Albert Einstein Hospital

      Oct 2009 - Nov 2010
      Public Relations

      ✔ Filter and subsequent scheduling of interviews organization with the hospital's clinical staff, performing an intermediary between the press and an orientation by doctors to conduct the interviews.

    • Image Group

      Jan 2011 - Oct 2012
      Press Coordinator

      ✔ Service and supervision of the main press relations accounts (large companies in the lighting, food, finance, coaching and other segments), which together represented around 50% of the company's revenue, winning the renewal of contracts, due to overcoming customer satisfaction by 90%

    • Albert Einstein Hospital

      Oct 2012 - Apr 2014
      Digital Media Analyst

      ✔ Videos scripting and animations in addition to reports production for the Institution's website, all focused on health and which brought about 10% of traffic to the company's website.

    • Apitador

      Feb 2016 - Aug 2016
      Community Manager

      ✔ Development of all the app communication, in which I was the first professional to be hired to start the project. The platform obtained excellent results in 4 months of presence in the market, looking for partners with Digital Influencers that supported in increasing the download flow of the app by 15%

    • Nova Escola Association

      Aug 2016 - Dec 2016
      Assistant Editor

      ✔ Survey of new KPIs and metrics for measuring results that have been incorporated into the routine of the “Nova Escola” magazine, in addition to the implementation of new tools for conducting the survey of vehicle guidelines using Google Trends and Google Analytics.

    • Freak Market

      Jun 2017 - Jan 2019
      Head of Communications

      ✔ Remodeling of the Business Plan after market study and analysis, changed the company's business model, moving from being an alternative fashion e-commerce to becoming an alternative content producer. Responsible for managing the project team, through feedback meetings and supervision of the work carried out, such as the number of content produced and contracts closed with partner companies, in addition to setting goals and KPIs for presentation to the company's CEO.

    • Velours International

      Jan 2018 - Jan 2019
      Manager Marketing

      ✔ Planning and execution of the activities of the marketing and communication sector at the headquarters of Velours Internacional, in São Paulo. Example: Inbound Marketing case for a security company in order to increase lead generation and nutrition.

    • Worldpackers

      Jun 2018 - Mar 2019
      Email Marketing Specialist

      ✔ Development of strategy and creation of e-mails marketing with the company marketing team, providing the survey of guidelines and strategies for sending content, which increased the flow of the site in more than 15% of visits.

    • Sebrae-SP

      Feb 2019 - Jan 2020
      Local Innovation Agent

      ✔ Responsible for serving 20 companies in a project developed by the National Council for Scientific and Technological Development of Brazil in partnership with SEBRAE (ALI Program - Local Innovation Agent), in order to support small and medium entrepreneurs to develop innovation practices to increase the financial sustainability of their businesses; ✔ Experience with the application of international methodologies and tools, such as: Desing Thinking, Job to be Done, Canvas, Empathy Map, Bullseye Framework, in addition to the application of quantitative and qualitative research that support the work done with entrepreneurs; ✔ Holding workshops on the theme of innovation to contribute knowledge that is later put into practice by the companies participating in the program; ✔ Excellent contribution to the consultancy carried out with a company in the Skateboard fashion segment through the effective mapping of the target audience for the creation of new products that in the future will favor the company's revenue by approximately 15%; ✔ Delimitation of periodic menus and improvements in customer service at two medium-sized restaurants in the Pinheiros neighborhood (São Paulo) that increased revenue by more than 10% each. Show less

    • ACE Startups

      Jan 2020 - Jun 2020
      Innovation Consultant

      ✔ Worked on the innovation solution development team for the Training area of ​​the company Natura, carrying out quantitative and qualitative research with specific audiences to define personas.

    • Flowsense

      Oct 2020 - May 2022

      ✔ Leadership of the Products area in the company✔ Responsible for maintaining the company's roadmap✔ Management of technical squads focused on the customer✔ Interface with customers and different stakeholders of the company, such as Marketing, Customer Success and Sales ✔ Responsible for maintaining and updating the company's core product✔ Organization and priorization of different tasks using users stories✔ Management with stakeholders such as: customers and different areas of the company

      • Product Manager

        May 2021 - May 2022

      • Product Owner

        Oct 2020 - May 2021

    • Siprocal

      May 2022 - now

      Leadership of the Product team with definition of strategy for technology development in the company ✔ Management of the organization's team of Product Managers ✔ Maintenance of the Product Vision with definition of the strategy for its implementation ✔ Alignment with technical leaders for better organization of development ✔ Alignment with leadership business leaders to define the scope of development and dissemination of technologies Technology squads management for new software implementation✔ Alignment with international teams in three languages ​​(English, Spanish and Portuguese)✔ Preparation of technical documentation for developers and sales staff✔ Prioritization of tasks and organization of development team activities✔ Briefing and constant alignment with the design team to prepare mockups

      • Group Product Manager

        Feb 2024 - now

      • Product Manager

        May 2022 - Feb 2024

  • Licenses & Certifications