
Neeraj Hiranandani
Marketing Specialist

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About me
Business Strategy | Marketing & Operations | Account Management | Ex - P&G | PGDM/MBA
Education

Surana College
2015 - 2018Bachelor of Commerce Accounting and Finance.webp)
Jain (Deemed-to-be University)
2018 - 2020PGDM/MBA Marketing with EXIM
Experience

Manoj Automobiles
Aug 2011 - Feb 2013Marketing SpecialistQualifying buyers by understanding their requirements and matching their interests to various carmodels.Converting potential customers into buyers by matching them with their ideal needs.Understanding the customer's needs & wants and building relationships with them to gain loyalty.Finalizing deals and closing sales by overcoming objections, negotiating prices, and completing sales &purchasing contracts.Marketing and selling imported automotive products by educating the customers about the quality.Marketing the products in a highly competitive environment and establishing the brand and marketshare.Strategizing and implementing different marketing techniques to increase sales in a diversifiedmarket. Show less

FUTURE CONSUMER LIMITED
Dec 2018 - Jan 2019InternshipKey learnings• Acquired in-depth knowledge of the structure of a retail business, encompassing both the front-end sales and the back-end manufacturing operations. • Collaborated with diverse departments and worked towards achieving shared objectives.

MiStay - India's Largest Hourly Hotels
May 2019 - Jul 2019Customer Service Representative• Significant contribution to improving customer experience to raise occupancy rates at hotels managed by Mistay.• Developed strategic schemes to increase growth in business.

Procter & Gamble (Khimji Ramdas LLC)
Oct 2020 - Mar 2022Section ManagerManaging one of the biggest key accounts operations of modern trade in Oman.Strategic Planning: Trusted Advisor to the leadership team within the organization supporting Business Cases for various optimization efforts and converting strategies into programs.Develop route plan, train, motivate & manage the team.Accelerate Revenue: Closely collaborated with cross-functional teams including customer success, sales, business operations, finance, product, marketing teams, and other stakeholders & increased the overall scale from 18000 OMR to 30000 OMR through sharing of insights and centralization of information.P&L Management: Created strategic marketing plans, product campaigns, and market research studies to manage client accounts by ensuring timely delivery of products, issue resolution, distribution, pricing, and launching new products of P&G, Coty, Kellogg’s & Redbull.Overall debt control.Developing the proposals, negotiating on terms, and closing the deals.Data Analytics: Possessed extensive experience in providing actionable insights addressing key business issues through the integration of internal & external data sources such as refreshing brand health, consumer insights & purchase behavior.Resource Planning: Proficient in forecasting resource requirements, conducting comprehensive gap analyses, ensuring optimal utilization of resources, developing effective scheduling procedures, and monitoring real-time performance metrics to enhance overall efficiency. Show less

NoBrokerHood
May 2022 - Apr 2023Manager - Brand Partnership & Alliances• Leadership Etiquettes: Propensity to work with Senior leaders within the organization supporting business goals to expand the market with multi-dimensional marketing strategies for B2B market.• As an Operation Analyst streamlined the operations for new product lines, standardized work methodologies, standard operating procedures & time tracking to ensure smooth daily operations for achieving profit targets.• Brand Partnership: Successfully onboarded brands by identifying key touchpoints for optimizing user funnels to implement ATL/BTL activities such as brand awareness, campaigns, and promotion activities to elevate the brand.• Account Management: Drive business development activities by identifying sales opportunities and nurturing leads,• Market Segmentation: A coherent understanding of the targeted audience & create strategies after analyzing customer insights, and user trends to position the product for achieving monopoly in the market.• Financial Insights: Identified key roadblocks in the process by conducting root-cause analysis for business, people, and technology, which helped determine alternative approaches to achieve the lowest Customer Acquisition Cost (CAC).• Reporting: Proficient in generating periodical reports to monitor & assess KPIs like campaign performance, conversion metrics, YoY growth, SLA, ROI, bid performance & project progress reports to support business decisions. Show less

Swiggy
Jul 2023 - Dec 2023Strategic Account ManagerAccount Management: Managed a portfolio of 110+ prominent restaurant partners, leveraging data-driven insights and relationship-building to enhance visibility and generate a 20% increase in averagemonthly revenue.Revenue Growth: Collaborated with cross-functional teams, to design and execute promotionalcampaigns, resulting in a 2x growth in partner revenue.Conducted comprehensive quarterly business reviews with partners, leveraging data analytics toidentify areas for improvement and recommending strategies that led to a 15% increase in partnerrevenue.Strategic Thinking: Analyzed market data and competitor insights to identify growth opportunities anddevelop strategic plans.Business Strategies: Pioneered and implemented strategic advertising campaigns on the SwiggyDineout platform, resulting in a 35% increase in restaurant display page views; enhancing userengagement and platform visibility.MoM Targets: Executed a comprehensive plan to meet MoM targets by securing deals with luxurydining establishments, achieving a 25% increase in Ad sales, and onboarding 20 new high-endrestaurants to support company financial goals. Show less
Licenses & Certifications

Digital Marketing Associate
UdemyAug 2019
Master clickfunnels: sales Funnels
UdemyAug 2019
Mastering Bussiness Communication
UdemyJul 2019
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