Abid Ashraf

Experience

• 

  Robi Axiata Limited

  Sept 2015 - Aug 2016

  Manage campaigns:-Developing new and regular campaign execution plans.-Plan the required type of POSMs (point-of-sales-materials) in line with the priority of the campaign, channel architecture and consumer environment (consumer behavior at point-of-sales) -Communicate with the regions about the POSM placement guideline along with the POSM allocations and other necessary guidelines.Manage Merchandising:-Developing the merchandising plans in line with the channel architecture to ensure standard executions across the regions; nationally-Deliver trade marketing strategy in line with the increasing distribution reach and trade visibility targets.-Drive innovative and cost effective solutions to scale up visibility in market-Manage maintenance and renewal of agreements of different vendorsCo-ordination:-Coordinate with company’s’ internal & external teams and departments (Brand communication, Product, supply chain, finance, supplier/third party etc.) to ensure successful completion of targeted jobs related to campaign-Coordinate with regional team in assisting various campaign and merchandizing execution and roll out.-Develop various processes for trade marketing activities in line with various internal teams.-Coordinate with internal & external team to ensure maximum utilization of budget.-Coordinate with internal & external team to maintain compliance in POSM management process.Audit-Robi Sheba Points (RSP) and conduct periodic audit of distributors/retailers/field force as per (Sales Performance Management) SPM audit guidelines and (Standard Operating Procedure) SOPs. Show less Was responsible for the Mowlvibazar and Srimangal Robi business Area of Bangladesh-Duties/Responsibilities:• Attain Area Sales Target (RV & SIM) by ensuring proper distribution of products and implementation of retail channel activities• Develop right distribution (expansion of RV & SIM POS) set-up to optimize availability of products in the area.• Develop and manage the operation of third party distribution channels (RSP) as per the company guidelines• Arrange & Execute Trade marketing activities• Ensure Brand Visibility in POS through Point Of Sales Materials to create TOM.• Develop long term business relationship with key channel partners (RV POS & SIM POS) & make them feel they are taken care of specially• Monitor & follow up RSP Sales entry & SAF Submission to ensure 100% Compliance• Set up Customer Service points to ensure best customer experience• Pull and mobilize all necessary resources to attain business objectives Show less

  • Specialist, Trade Marketing

    May 2015 - Aug 2016

  • Area Manager (Acting)

    Sept 2015 - Jan 2016
• 

  Samsung Electronics

  Aug 2016 - now

  Samsung Retail and Demo guidelines and policies.Samsung Stores Expansion’s Planning• Samsung Mobile Retail Expansion Strategy Planning.• Ensuring Retail Productivity through Strategic rollout and renovation plan.• Ensuring DEMO productivity through strategic DEMO deployment plan.Samsung Yearly Budget Activation, and Branding.Market and OOH Branding• Samsung Mobile Branding in Strategic Locations.• Market Branding. • OOH Branding. Samsung Experience Stores• Support the Retail vision to inspire, engage and enrich consumers through:a) Discovery of the benefits of Samsung’s latest technologyb) Experience how the Samsung ecosystem can enrich their livesc) Develop meaningful engagement programs to integrate the ecosystemaround consumers’ passion points• Collaborate with Sales and Brand Marketing to co- create retail marketingprograms including annual marketing calendar to increase consumer mind share,drive footfall and incremental sell out• Plan and execute visual merchandising according to HQ playbook. • Lead teams to execute retail innovation programs including store design, VM(hard and soft), etcChannel Partner Stores• Understand partner priorities and challenges to achieve win-win outcomes forretail collaboration including partner display support framework• Collaborate with Sales to influence partners to achieve premium and superiorin-store brand presence• Shape execution and local adaption of retail VM consistent with HQ brandguidelines• Ensure consistent brand messaging across all retail touchpoints and formatsSales Activations• Plan and execute sales activations to support product launches, salespromotions,• Project manage consumer events from planning stage: brief, creative concept,cost management to final execution • Establish clear frameworks and GTM tracking mechanisms in line with HQ andRHQ requirementsAgency People ManagementVendor Management. Show less • Looking after whole VM operation team in Bangladesh (59 People).• Responsible for Samsung Mobile Retail Expansion Plan. • Making POSM staging plan for Campaigns.• Monitor the execution service quality.• Responsible for Samsung Mall and OOH branding nationally.• Nationwide Retail Innovation Plan.• Agency Management.• Samsung Mobile Retail Management Yearly Budget forecasting.• Responsible for Samsung Mobile division National Visibility Strategy, Planning and Execution.• Provide BTL communication guidelines for the regional team to support standard execution of marketing campaigns.• Develop merchandising strategy including innovation strategy in line with the channel operation to ensure standard execution.• Monitor budget utilization and reallocate resources based on priority to ensure optimum re-source utilization. Show less

  • Manager Enterprise Business

    Jan 2024 - now

  • MANAGER Retail Strategy

    Mar 2022 - now

  • Assistant Manager, Retail Strategy

    May 2018 - now

  • Senior Executive

    Aug 2016 - Apr 2018