Robert Hohenstein

Experience

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  Six Flags

  Jan 1996 - Jan 2004

  Directed teams of marketing and sales professionals for the $1.4B NYSE family entertainment and recreation company. Utilized both B2B and consumer channels to drive revenues and profitability to Six Flags’ three Houston operations. Directed the special event and concert initiatives (booking, marketing and operations), direct sales function, key account management, new business development, consumer and media promotions, corporate sponsorships, direct mail, OOH as well as electronic, digital, print and out-of-home advertising. Show less Charged with the creation, development and execution of all the business unit's on-grounds entertainment, shows and concerts to include assurance that all Warner Bros. requirements of their licensees were strictly adhered to in relation to Looney Tunes, DC Comics and Warner Bros. properties and characters. Accountable for the performance standards and guest experience at all venues as well as recruitment and training of all part-time and seasonal staff including actors/actresses. Multi-million dollar operating and capital expense oversight. Responsible for all the creative and media strategies and tactics associated with the business unit's general market advertising and publicity as well as internal messaging to employees, contractors, vendors, etc. General market advertising included the following DMAs: New York, Philadelphia, Hartford/Springfield, Wilkes Barre-Scranton, Baltimore, Washington, D.C. and multiple smaller markets in central Pennsylvania and upstate New York. Show less

  • Vice President Marketing

    Jun 1998 - Jan 2004

  • Director of Metropolitan Marketing & Sales

    Sept 1996 - May 1998

  • Director of Creative Services & Entertainment

    Jan 1996 - Aug 1996
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  Arlington Convention & Visitors Bureau

  Mar 2004 - Mar 2005

  Vice President of Marketing, Sales and Convention Services

  Directed the bureau’s marketing, communications, advertising and sales initiatives in targeted geographic and demographic markets including but not limited to the following: international, national, state, corporate, trade associations, military, leisure travel, group tour/travel and special markets. Directed the bureau's convention/event services department to ensure world-class guest service and hospitality from the CVB and the Arlington Convention Center prior to, during and post-event.

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  Paramount Parks, Inc.

  Mar 2005 - Jun 2008

  Vice President of Marketing

  $1B NYSE traded owner of major national and international theme parks and resorts (Viacom/CBS). Directed all strategic and tactical marketing and sales planning. Provided marketing and sales team leadership, charged with driving revenue, margins and profitability. Direct responsibility for new business development, marketing/sales partnerships, consumer and media promotions, key account management, traditional and electronic/digital advertising production and media, e-commerce, CRM, and public relations.. Show less

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  PARC Management LLC

  May 2009 - Jun 2010

  Senior Director of Marketing

  Oversaw and controlled teams from 15 properties within NASCAR Speed Park/PARC Family Entertainment Center Division.• Coordinated nationwide portfolio of theme parks, water parks, family entertainment centers, and NASCAR Speed Parks via a management contract with CNL Life Style Real Estate Investment Trust,• Generated a net margin increase of 15% by successfully maintaining and exceeding all revenue and profitability goals.

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  Miami-Dade County Fair & Exposition, Inc.

  Jan 2011 - Jun 2018

  Maintained average operating margin of 62% with FTE head count status quo. Headed and executed reorganization effort to ensure organization vision and mission are in alignment across all departments.• Increased fair's attendance by 12% valued at five-year average of 583K+ guests.• Propelled revenue increase valued at 27%+.• Generated guest per capita spending growth by $6.00+ or 18% over five-year period.• Conceptualized, developed, and implemented new cash and credit card handling procedures and policies which drove food and beverage revenue growth to 15%+ increase within first year and 5%+ during subsequent year.• Drove Fair Exposition/Exhibition attendance to 350K+ guests by aggressively driving the number of events and expositions to 70+ annually and by introducing new amenities, food and beverages.• Spearheaded process of devising, developing, and establishing cashless operations during annual fair.• Facilitated successful completion of fiscal years under established expense budget, allowing for incremental capital projects.• Onboarded Coca-Cola as organization’s soft drink and water sponsor, allowing for continuation of six figure fee despite major fee reductions at other South Florida venues.• Demonstrated keen ability to maintain flat FTE head count throughout tenure.• Championed initiative that ensured all hour employees were paid living wage as opposed to minimum wage, nearly eliminating turnover in maintenance and operations departments. Eliminated problematic salary compression within administrative/support departments. Show less

  • President & Chief Executive Officer

    Jul 2012 - Jun 2018

  • Chief Operating Officer

    Jan 2011 - Jun 2012
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  Downtown Community Improvement District

  Oct 2018 - Sept 2019

  Executive Director

  Conceptualized multitude of innovative critical processes and procedures within organization's internal and external reporting. Cultivated long-term relationships with key members of city's government staff. Oversaw and supported 15-member volunteer Board of Directors. Spearheaded all facets of budgeting, finance and compliance, planning, marketing, community and government relations, CRM, lobbying initiatives, economic development, bench marking, and program evaluation.• Reduced the organization's overall operating expenses during fiscal year (FY) 2018-2019, resulting in a surplus that is being targeted against specific needed capital projects.• Cultivated relationships in the community to optimize a diverse, engaging, safe, and family-friendly culture while orchestrating effective use of taxpayer funds. Show less

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  Columbia College

  Aug 2020 - now

  Visiting Professor of Business Administration

  Proud member of the faculty of the Robert W. Plaster School of Business teaching and mentoring undergraduate marketing students. Courses taught include Principles of Marketing, Consumer Behavior, Marketing Research & Analytics, Strategic Marketing Management, Sports & Event Marketing, Social Media Marketing, and Advertising & Sales Promotion. Classes have been taught within an "in-seat", virtual and synchronous environment. We are CC!