
Ashley Scheid, MA
Press and Media Specialist

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About me
Healthcare Recruiter at Aya Healthcare
Education

Colorado State University Pueblo
2012 - 2015Master’s Degree English Literary Theory and Rhetoric 4.0Activities and Societies: Graduate Fellow Teaching Assistant, English Graduate Interactive Society Secretary, Graduate Student Lead on three Study Abroad trips, Graduate Student Conference Organizer for the Society of Interdisciplinary Study of Social Imagery, Sigma Tau Delta Masters project titled "Personal Ideologies, Spirituality, and the Composition Classroom: An Approach to Encouraging Engaged, Student Citizens through Spiritual Activism" Co-Authored Graduate Student HandbookEnglish Graduate Interactive Society Secretary

Colorado State University Pueblo
2004 - 2012Bachelor’s Degree English Language and Literature, General 3.5Activities and Societies: Sigma Tau Delta
Experience

Pueblo Arts Alliance
Dec 2014 - Feb 2016Press and Media SpecialistI served as Press and Media Specialist at Pueblo Arts Alliance where I developed a public engagement and recruitment plan focusing on media coverage and open communication with members of the public. I also created written copy for media channels used to recruit new members to the alliance and to gain public support. Moreover, I managed multiple communications channels, including email marketing and customer service programs. Here, I maintained communication quality standards for all forms of communication, ensuring a high level of professionalism and creating a unified voice for the organization. I also spearheaded the content creation for the newsletter, creating opportunities to attract new customers and promote engagement with the community. Show less

MJE Marketing Services
Mar 2016 - May 2017Public Relations and Marketing AssistantAs a Public Relations and Marketing Assistant, I collaborated with company representatives to improve the company’s overall public image and to improve marketing operations. I also supervised special projects as needed focusing on efficiency and delivering quality experiences and established new communication channels for marketing operations, including social media channels. Additionally, I designed, implemented, and managed KPI tracking operations for marketing operations. Several of my important contributions included: ♦ Led the planning and launch of the Social Media Marketing Service business unit, effectively creating a new revenue stream for the company.♦ Deployed analytical systems to collect performance data for social media channels used to drive improvements and customer engagement.♦ Contributed to the design of the marketing and communications plans, providing insight into specific areas, and coordinating research and reporting for other areas.♦ Managed multiple social media calendars for clients and the company, ensuring consistent engagement with customers, and improving quality assurance processes. Show less

Alaska Airlines
May 2017 - Oct 2020As a Flight Attendant, I spearhead in-flight customer experience management processes focused on providing the best possible experience. I also develop the customer experience management plan based on the company’s brand model to provide consistent and high-quality services. Furthermore, I facilitate effective communication with the crew, taking the initiative to resolve problems as they arise. Here, I monitor in-flight activities to improve the overall customer experience and enforce safety procedures throughout each flight. I also serve as the primary connection between passengers and the flight crew using effective customer experience management strategies to resolve problems and keep customers happy. Show less I started working as a Flight Attendant and was promoted to a Supervisor position. I oversaw the training and management of more than 200 flight attendants focusing on revamping established policies and implementing new operational policies based on data-driven strategies. I was also responsible for deploying performance management systems to collect key performance metrics data and provide detailed insights for improving operations. In addition, I catalyzed change in operations focusing on improving communications with customers and successfully managed a remote team to coordinate in-flight services and create a better work environment. Some of my significant accomplishments included: ♦ Implemented a change in the company’s employee communication policy that improved the overall employee experience.♦ Managed remote teams to complete projects and analyze performance data.♦ Refined the workplace culture resulting in higher job satisfaction levels.♦ Created the model for training and staff management that improve collaboration between departments across the division. Show less Alaska Airlines is a domestic legend carrier and 12 time JD Power Award recipient. Placing customer experience as a top priority, Alaska empowers its employees to do what’s right to create a memorable experience. • Embody company brand and ethos thought diverse guest interactions.• Create memorable and lasting impressions for guests to boost customer loyalty.• Uphold required training and certification credentials and skills.• Ensure adherence to safety procedures on every flight.• Maintain open and consistent communication with flight crew and management. Show less
Flight Attendant
May 2020 - Oct 2020Supervisor, Inflight Base Operations
Nov 2018 - May 2020Flight Attendant
May 2017 - Nov 2018

AMN Healthcare
Oct 2020 - Dec 2020Recruiter
Aya Healthcare
Jan 2021 - nowHealthcare Recruiter
Jul 2021 - nowRecruiting Assistant
Jan 2021 - Jul 2021
Licenses & Certifications

Mental Health First Aid Certified
- View certificate

Social Recruiting for Recruiters
LinkedInOct 2020 - View certificate

15 Secrets Successful People Know about Time Management (getAbstract Summary)
LinkedInOct 2020 - View certificate

Balancing Work and Life
LinkedInOct 2020 - View certificate

Interviewing a Job Candidate for Recruiters
LinkedInOct 2020 - View certificate

Building a Better To-Do List
LinkedInOct 2020 - View certificate

5 Ways to Control Your Time
LinkedInOct 2020
Volunteer Experience
Funds Development Committee Member
Issued by Junior League of San Diego on Jan 2016
Associated with Ashley Scheid, MACommunity Impact, Communications Committee Member
Issued by Junior League on Aug 2014
Associated with Ashley Scheid, MA
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