Alton Luque

Experience

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  CWES Inc

  Apr 2014 - May 2017

  Energy Specialist

  - Generated leads through cold calling and provided exceptional customer service for enrollment in a utility home upgrade program, designed to enhance energy efficiency in residential properties.- Proactively scraped utility databases to identify homeowners, reaching out to explain program benefits and eligibility, driving increased participation and successful enrollments.- Independently managed my sales pipeline independently, setting and attending appointmentswith homeowners, and successfully converting those appointments into program applicants. Show less

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  Freelance

  May 2017 - now

  Digital Marketing Consultant

  - Developed and executed data-driven digital marketing campaigns across multiple channels, including social media, email, and PPC, delivering measurable results for clients in both B2B and B2C sectors.- Worked with clients in industries such as mortgage lending, real estate, roofing, coffee shops, health food stores, rehab centers, solar, and agriculture.- Enhanced clients' online presence through website development, content creation, social media management, and targeted strategies, boosting brand visibility and engagement.- Implemented lead nurturing automation to improve conversion rates and customer retention. Show less

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  Energy Concepts Enterprises Inc

  May 2022 - now

  Digital Marketing Manager

  - Developed and led the company’s full-funnel digital marketing strategy, integrating paid media, content marketing, and automation to drive lead generation and conversion. - Built and optimized PPC campaigns across Google and Meta, improving ad performance through data-driven audience targeting, A/B testing, and conversion rate optimization (CRO).- Implemented marketing automation and AI-driven personalization, doubling conversion rates and streamlining lead nurturing.- Aligned marketing efforts with sales goals, refining lead handoff processes and sales enablement content to improve close rates.- Oversaw website UX, SEO, and content strategy, increasing organic traffic and brand visibility. Show less