Alton Luque

Alton Luque

Energy Specialist

Followers of Alton Luque452 followers
location of Alton LuqueSt Louis, Missouri, United States

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  • Timeline

  • About me

    Digital Marketing Strategist | Performance Marketing & Automation | Lead Generation & CRO | Paid Media Specialist | HubSpot & HighLevel Pro

  • Education

    • California State University, Fresno

      2014 - 2017
      Bachelor's degree Communication, General
  • Experience

    • CWES Inc

      Apr 2014 - May 2017
      Energy Specialist

      - Generated leads through cold calling and provided exceptional customer service for enrollment in a utility home upgrade program, designed to enhance energy efficiency in residential properties.- Proactively scraped utility databases to identify homeowners, reaching out to explain program benefits and eligibility, driving increased participation and successful enrollments.- Independently managed my sales pipeline independently, setting and attending appointmentswith homeowners, and successfully converting those appointments into program applicants. Show less

    • Freelance

      May 2017 - now
      Digital Marketing Consultant

      - Developed and executed data-driven digital marketing campaigns across multiple channels, including social media, email, and PPC, delivering measurable results for clients in both B2B and B2C sectors.- Worked with clients in industries such as mortgage lending, real estate, roofing, coffee shops, health food stores, rehab centers, solar, and agriculture.- Enhanced clients' online presence through website development, content creation, social media management, and targeted strategies, boosting brand visibility and engagement.- Implemented lead nurturing automation to improve conversion rates and customer retention. Show less

    • Energy Concepts Enterprises Inc

      May 2022 - now
      Digital Marketing Manager

      - Developed and led the company’s full-funnel digital marketing strategy, integrating paid media, content marketing, and automation to drive lead generation and conversion. - Built and optimized PPC campaigns across Google and Meta, improving ad performance through data-driven audience targeting, A/B testing, and conversion rate optimization (CRO).- Implemented marketing automation and AI-driven personalization, doubling conversion rates and streamlining lead nurturing.- Aligned marketing efforts with sales goals, refining lead handoff processes and sales enablement content to improve close rates.- Oversaw website UX, SEO, and content strategy, increasing organic traffic and brand visibility. Show less

  • Licenses & Certifications