
Claudia Bayod
Broadcast journalist

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About me
Corporate Internal Communication & Employer Brand Manager at Arval BNP Paribas Group | Journalism Degree
Education

Embassy English School (Australia)
2014 - 2015Certificate in Advanced English Inglés C1Curso de certificado en inglés avanzado en Embassy English School en Sídney (Australia).

Inesdi Digital Business School
2016 - 2017Postgrado en Marketing & Publicidad Marketing and AdvertisingActivities and Societies: Comunicación de marca, Branding y Storytelling; Marketing, Events.

Universidad Complutense de Madrid
2010 - 2014Grado en PeriodismoActivities and Societies: Programa de Radio Matrícula de Honor en Información en Radio

Esden Business School
2015 - 2016Máster en Dirección y Organización de eventos Corporate eventsMáster en Dirección y Organización de Eventos
Experience

Cadena COPE Madrid
Jul 2012 - Sept 2013Broadcast journalist-Writing and locution news and reports in the International Defense and the Information area.-Research of relevant sources to conduct interviews both live and delayed.-Street reporter and assistance to press conferences.-Interview relevant people.-Obtaining exclusive information about the Wikileaks case and kidnapping case in the Lindt chocolate in Martin Place, Sydney.

Holiday Inn Express Sydney Macquarie Park
Nov 2014 - Jun 2015Communication & Digital MarketingPlanning and development of communication campaigns.Support to the Marketing Department.Updating the web and creating social network content.Management and preparation of events for clients.

Blue, Gray & Co. Sports and events
Jun 2015 - Feb 2016CORPORATE EVENT MANAGER; BRANDED CONTENT MANAGER-To plan, organize and have control of the performance and overall development of events.-Creation and design of events and presentations for the client. Coordination with distributors, commercials and media.-Realization of budgets, definition of budget items and control of the same.-Contact with customers, suppliers, distributors and commercial teams, analysis of needs and decision of the allocation of resources.-Assistance to the activities and supervision of the quality of the activities and professionalism of employees and suppliers.-Participation in the development of the communication plan and support various communication activities for the optimization of cthe orporate image. Show less

Saint-Gobain Spain - General Mediterranean Delegation
Mar 2016 - Jun 2018Corporate Communication & Digital MarketingCreation, implementation and coordination of internal communication campaigns in the countries of the Delegation - (Spain, Italy, Portugal, Morocco, Greece, Algeria, Tunisia and Libya).Direct Marketing actions for the different brands of the Group.Design of marketing strategies and analysis of the competition.Development of the Saint-Gobain Employer Branding strategy.Preparation, coordination and development of internal events at National and International level.Preparation of contents for different professional networks of the Group.Project Manager of the E-workplace of the Delegation. Show less

Arval BNP Paribas
Jun 2018 - now- Design of the internal communication strategy and its implementation at an international level.- Identification and analysis of key information and creation of internal communication plans.- Management of existing communication tools (intranet, newsletter, magazine, etc.) and creation of new ones.- Monitoring KPIs and optimizing communication plans accordingly.- Participation and active contribution in the International Editorial Committee of Arval.- Oversee of projects and creation of internal communications and campaigns at an international level.- Planification and production of internal videos.- Monthly production of the internal newsletter aimed at senior managers at an international level.- Monthly production of the internal newsletter aimed at all Arval staff at an international level.- Support to the International Communication Community.- Management and production of Employer Brand communication in collaboration with the HR department. Show less Definition of Arval Spain's internal communication strategy.Internal communication budget management.Knowledge and development of corporate culture.Elaboration of visual material for internal projects of all Arval Spain departments.Advice to the different departments of the company in terms of communication and internal visibility.People engagement strategy and communication of the employee journey.Development and implementation of national and international communication campaigns.Employee Experience - actions for active employee listening, engagement generation, active interaction.Coordination of internal channels and platforms as well as the generation of digital content for all of them.Management of the internal corporate Newsletter/Magazine and content production.Writing and layout of internal publications.Measurement and analysis of KPIS and results of the impact of internal campaigns.Planning, coordination and development of national corporate events.Support to the entire Human Resources team in terms of communication and engagement.Collaboration with the Arval Corporate Communication team (France) on international projects and campaigns.Presentation of national internal HR or Communication projects at international level.Internal CSR management - volunteering, awareness campaigns, social events, internal publications... Show less
Head of International Internal Communication & Employer Brand
Jun 2021 - nowHead of Internal Communication
Jun 2018 - Jun 2021
Licenses & Certifications

English Advanced (CAE)
Cambridge CollegeJun 2015
Volunteer Experience
Voluntaria
Issued by Fundacion Apaduam - Universidad Autónoma de Madrid on Jun 2018
Associated with Claudia Bayod
Languages
- esEspañol
- inInglés
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