Natalie O'Rourke

Experience

• 

  ASR Computers

  Jun 1998 - Mar 1999

  Help Desk Technician

  First and second line customer support for a range of HR Software products, involving writing SQL reports, bug recording and resolution

• 

  ASR Computers

  Aug 1999 - Feb 2010

  Coding and designing the UX for ASRs’ first prospecting website I also worked with the marketing function to lead the in-house creation of all marketing collateral, including event assets and their first customer portal. During this time I also optimised asr.co.uk, reaching no.1 position for core competitive phrase HR Software and providing me with my foundation in digital and SEO. Interned in the development team, coding .html help files, working on product interface and app designs.

  • Graphic & Web designer

    Mar 2000 - Feb 2010

  • 50/50 role between Helpdesk and Development / Web

    Aug 1999 - Mar 2000
• 

  COA IT Solutions

  Mar 2011 - Mar 2013

  Group Design and Web Manager

  Leading the web and creative team to deliver & maintain all sales and marketing collateral on and offline. Created and managed corporate brand guidelines and development brand playbooks to ensure all product interfaces, collateral, event, digital and building presence was aligned.

• 

  OneAdvanced

  Mar 2014 - Oct 2018

  Establishing an international 14-member productivity team, with four discipline streams to support operational delivery, I lead the creative and digital delivery of our inbound marketing objectives to generate a 42% contribution of marketing originated bookings. Working to stimulate advocacy through digital influencer marketing, executing content strategies via organic, paid, display and social advertising. Optimising product and brand presence in chosen markets while evidencing success via reporting and dashboards. Show less

  • Head of Creative, Digital and Web Marketing

    Jul 2016 - Oct 2018

  • Head of Web & Creative Services

    Mar 2014 - Jul 2016
• 

  Blind Veterans UK

  Mar 2019 - Dec 2019

  Rehabilitation Training Technology Lead

  My role as Blind Veterans Rehabilitation Services Technology Lead enabled me to apply my digital expertise in tangible terms. Leading and managing a Technology Specialist training team we worked with new users of accessible technology to enable inclusivity. I also spent this time coaching individuals within the team through a process of professional change and working with the BBC VR team and Blind Veteran members, user testing and contributing to BBC guidelines regarding accessibility best practice. Show less

• 

  Valuation Office Agency

  Nov 2020 - now

  Business Systems Transformation (BST) aims to transform, modernise and improve many of the VOA’s business processes underpinned by new capabilities including strategic technologies and platforms. The Check, Challenge, Appeal (CCA) digital service is of major importance to VOA, my role helps to drive the transition of CCA to its strategic endpoint. My main responsibilities are to make we have a clear view of 'Day 1' CCA service requirements to ensure service continuity and to harmonise the BAU and BST roadmap into a product backlog that will enable an effective transition from current service to new future state. Show less

  • Product Manager - CCA Strategic Transition

    Oct 2021 - now

  • Associate Product Manager

    Nov 2020 - Oct 2021